Nordea goes green with IT

Management Information Systems 12.11.2012

Outline
1. What business, personal, and social costs are involved when traveling by airplane between Copenhagen and Helsinki? 2. How can IT be both the culprit and the solution to environmental problems? 3. What are the arguments against corporate social responsibility? 4. Visit the page https://www.cdproject.net. What is the CDPs aim? What organizations are involved? Are you pro or against such organizations? Explain why?

o Largest financial services group in Northern Europe o Operating in 9 home markets highly distributed geographical organization o Efforts to integrate CSR in their business o Best bank in the Nordic CDP report

Costs for air travel

Business oSubstantial amount for flight tickets, transfer, comfort class Personal oAlways on the move, stress oNo time for friends and family Social oHigh carbon dioxide emissions oGlobal warming

Business and Environment

IT - culprit to environmental problems

Computer Power Consumption o two main Problems: 1. limiting power to run the computer park 2. find innovative ways of cooling down computers in use

IT solution to environmental problems

In the area of computer power consumption:

Savings: 647 tons of carbon annually

IT solution to environmental problems

On the server side: oserver virtualization aim: reduce the number of physical machines consuming power

Increase Technology usage: oaim: reduction of air travel and the improvement of collaborative work quality ovideoconferencing equipment oWeb cameras, headsets, and software for twoparty video calls

IT the crucial key role

by 2016 comply with the European Union directive on energy use o o o reduce energy consumption by 15 % reduce travel by 30 % reduce paper consumption by 50 %

It will be both a part of the problem as well as part of the solution!

Corporate social responsibility

o aim: guidelines for ethically and socially responsible behavior o Satisfy requirements of key stakeholder groups o Strengthen relationships, reputation o Improves value

Corporate social responsibility

o Lowers economic efficiency and profit o Greenwashing o Increases costs in organization and social environment o Imposes hidden costs passed onto stakeholders o Requires skills business may lacks o Places responsibility on business rather than individuals, or governments o Few standards to evaluate and control actions

Carbon Disclosure Project

Key facts
o o o Independent not-for-profit organization aim: prevent climate change & protect natural resources World largest self-reported climate change data

How does CDP work?

o requests standardized carbon and climate change information o questionnaires send to companies on behalf of institutional investors that endorse the project as CDP signatories o Companies are thereby encouraged to account for and be transparent about environmental risk o drive investment flows towards a low carbon and more sustainable economy

Its working!

Which organizations are involved?

For or against such organizations?

The work of the Carbon Disclosure Project is crucial to the success of global business in the 21st centuryhelping persuade companies throughout the world to measure, manage, disclose and ultimately reduce their greenhouse gas emission. No other organization is gathering this type of corporate climate change data and providing it to the marketplace.
Ban Ki-moon, Secretary General, United Nations

Pro CDP helps cutting costs on the company side while protecting natural resources on the other side

Thank you!
o What is your opinion about Green IT? Should every company take this subject into account?