Presentation On

Business Communication (BUS-210)

Members of The Group

Md.Mehedi Hasan Md.Sazid Ikbal NitishBala Mahida Islam Soma Lynette Shraboni Das Id: 073200072 Id: 073200071 Id: 073200034 Id: 073200035 Id: 073200036

Topic of The Presentation

Are the Middle class people Brand loyalty in Mohammadpur

Object of The Presentation

We have focused the brand loyalty in Mohammadpur

middle class people.

Relationship between brand loyalty and Mohammadpur

middle class peoples gender, age, income level, occupation, education, advertisement, product quality and product price.

What is Brand

A brand is a name, symbol, design or a combination of these identifies the products or services of a company.

What is Brand Loyalty

Brand loyalty is more than simple repurchasing however. Customers may repurchase a brand due to situational

constraints, a lack of viable alternatives, or out of convenience.

Sources of Methology
Our sample was middle class people, whose income

level is 5000 to 25000 taka on a month.

We collected our data from Mohammadpur in Dhaka.

Our sample size was 20.

We collected our data from primary sources. We also collected some data from secondary sources.

Sources of Methology
Continue

We collected our data on questioner and face-to-face

interview.
We went on the field and collected data. We also used simple arithmetic men for prepared this

report.
We also use table and chart.

Gender of the sample

30%

70%

Male Female

Age of the sample

Age 19-28 years 29-38 years 39-48 years Frequency 15% 55% 30%

Income (Taka) on a month

Income 5000 - 8000 Tk 9000 -12000 Tk 13000 -18000 Tk Frequency 15% 45% 35%

19000 -25000 Tk

5%

Occupation of the sample

15% 50% 35%

Service Holder Businessman Others

Education of the sample

Education Below S.S.C S.S.C Undergraduate Frequency 10% 40% 40%

Graduate

10%

Do you buy product yourself?

40% 50% Yes No Sometimes

10%

Which factor influences you to buy a product

40% 40% 30% Advertisement Quality Price Brand

Frequency

30% 20% 10% 0% 15% 15%

Factors

Which brand do you buy?

60%
60% 50%

Frequency

40% 30% 20% 10% 0%

Uniliver Square Toiletries Others

20%

20%

Uniliver Square Toiletries Others

Brand

Why are you using this brand?

65%
70%

Frequency

60% 50% 40% 30% 20% 10% 0%

25%

10%

Available Cheaper Quality

Available

Cheaper

Quality

Factors

Do you consider yourself as loyal customer?

35%
35%

30%

Frequency

Strongly disagree

25% 20% 15% 10% 5% 0%

20%

20%

20%

Disagree Neutral

5%

Agree Strongly agree

Strongly Disagree Neutral disagree

Agree

Strongly agree

Factors

Conclusion and Recommendation

From our report, we are found those female customers

are more brand loyalty than male customer.

Those people income are high they are more use

branded product.
Service holder and educated people are more use

branded product.

Conclusion and Recommendation

Continue

In the Mohammadpur middle class people when they

are buy a product that time they are more conscious about product quality and they are use such kind of brand this brand has better quality product.

Thank You