Samsung TV Presentation

Group 6
Samsung Group

 Founded by Lee Byung-Chul in 1938

 Samsung Group is South Korea's largest company
and exporter and the world's fifteenth largest
company
 A large number of South Korean firms, are
dependent on Samsung for the supply of vital
components or raw materials
 Samsung has been criticized for handicapping other
rivals, leading to bankruptcy of mid to small sized
businesses
 Samsung Group accounts for
more than 20% of South Korea's
total exports

 Its Revenue is as large as some

Countries total GDP
Samsung Group headquarter building at Seocho Samsung Town, Seoul

 Its also known as “ Another Family”

by the South Koreans
 Samsung India
 Samsung India Electronics Pvt. Ltd.(SIEL)

 It commenced it’s operations in India in December,

1995

 It’s the Hub for South West Asia Regional Operations

 Samsung enjoys a sales turnover of over $ US 1

billion in a just a decade of operations
Sales and Marketing
Function
 Headquartered in New Delhi

 Samsung India has a network of 19 branches and 16

Area Sales Offices (ASOs)

 SIEL has a huge clientele in the Institutional Sales

space.
Manufacturing Function
 SIEL has its manufacturing facility at Noida, U.P

 It has Sophisticated facilities which uses the latest

technology

 Samsung India is also instrumental in carrying out

Hardware Research & Development at its Noida R&D
Centre
Software R&D Function
 SIEL Software R&D Center was set up in September
2002 as a Software R & D Center in Noida, U.P

 Makes Embedded Desktop Software for digital TV

 SIEL Software Center has successfully completed

more than two hundred projects
 It was established in April 2004

 It is a joint venture between the Korean Samsung

Electronics Co. Ltd (50% plus 1 share) and Japanese
Sony Corporation (50% minus 1 share)

 A monthly production capacity of 60,000 display

panels
 LED LCD TV
LA70F91B
Key Specifications
 Size : 178cm (70)

 Dynamic Contrast Ratio : 500,000: 1

 Viewing Angle : 178

 Response Time : 8ms

Features
 178cm (70) LED LCD TV

 1080p full HD

 3 HDMI

 Built-in sub-woofers
 LCD TV
LA52A650A1
Key Specification
 Size : 132cm (52)

 Dynamic Contrast Ratio : 50,000:1

 Viewing Angle : 178°/178° (H/V)

 Response Time : 4ms

Features
 Ultra Clear Panel –
crisp detail and vibrant colour

 Entertainment Mode –
a TV made for entertainment

 Wide Colour Enhancer 2 –

provides natural, realistic colours
 Pricing
International Pricing:
LCD

 18.9-inch for $429

 21.9-inch for $549
 37.5-inch for $1,399
 40-inch for $1,699
 45.9-inch for $2,899
 52.2-inch for $3,199
PLASMA

 42-inch for $1,199

 50-inch for $1,699
 50-inch for $2,299
 58-inch for $3,599
 58-inch for $3,999
 63-inch for $4,999
National Pricing
 SAMSUNG LA46S8 LCD TV - 1,20,000/- Indian
Rupee
 SAMSUNG LA46M8 LCD TV - 1,60,000/- Indian
Rupee
 SAMSUNG LA40S8 LCD TV - 70,000/- Indian Rupee
 SAMSUNG LA32S8 LCD TV - 43,000/- Indian Rupee
 SAMSUNG LA19R71 LCD TV - 19,000/- Indian
Rupee
 SAMSUNG LA40R8 LCD TV - 78,000/- Indian Rupee
 Demand and Supply
Analysis
Demand = Willingness to Buy + capability to pay
45
40
35
30
Quantity

25 Demand
20 Supply
15
10
5
0
10 11 12 13
Price
 Demand Analysis for
Samsung TV
5
4
In Billions

3 REVENUE
2
UNITSSOLD
1
0
06

07

08

09

10

11
20

20

20

20

20

20

Year
 Demand Forecasting
40
35
No. of Units Sold

30
25
20 DEMAND
15 ANALYSISAND
FORCASTING
10
5
0
J F MR A M J JL A S O N D

Month
Competitors
General TV
Others
22% Samsung
27%

Samsung
LG
Philip
Sony Sony
13% Others

LG
Philip 23%
15%
LCD TV

OTHER
15%
SAMSUNG
30% SAMSUNG
SHARP SONY
11%
PHILIPS
LG
SHARP
LG OTHER
13%
SONY
PHILIPS 16%
15%
Advertisement
 Positive Points
 Durability

 Availability of original parts

 Good after sales service

 Many schemes provided to suit the needs of the

customer
 Negative Points
 Colour Fading

 Internal colour variation

 Methodology
 How much market sharing?
 What is the demand for Samsung TV?
 What are the services provided by Samsung(after
sales)?
 Who are the major competitors?
 What are the positive and negative points of the
company?
 What are the new schemes provided by Samsung?
 Where are the manufacturing plants?
 What are the different types of TVs available in the
market?
 Our Views
 Samsung is a well known name in the world right now

 It has achieved this position because of its innovative

idea

 It gives quality products

 Samsung’s top priority is understanding the needs of

the customers
 Conclusion
 TV comes into the category of durable goods

 Demand plays an important role in durable

goods as they are costly in nature but demand
increases during festival season

 Supply of durable goods is not much

fluctuating as they have got proper warehouse
facilities

 “Hard work pays”

Thank You

Thank you
 ANY
QUESTIONS
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