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    Rohith Girish
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    This document summarizes a case study about the board game Trivial Pursuit and its competitors. It discusses how Trivial Pursuit was developed in Canada in 1980 and introduced in the US in 1983. It was primarily marketed through word-of-mouth. The document also describes a competing game, TV Guide Trivia Game, which was licensed by TV Guide and aimed to launch in 1984. Finally, it analyzes that the trivia game product class had declined by late 1984, and recommends developing a new game called "WHOOZIT?" that could be played on the Trivial Pursuit board to gain first-mover advantage.

    Original Description:

    Case study on the preparation of R&R.

    Original Title

    R&R Case study

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    This document summarizes a case study about the board game Trivial Pursuit and its competitors. It discusses how Trivial Pursuit was developed in Canada in 1980 and introduced in the US in 1983. It was primarily marketed through word-of-mouth. The document also describes a competing game, TV Guide Trivia Game, which was licensed by TV Guide and aimed to launch in 1984. Finally, it analyzes that the trivia game product class had declined by late 1984, and recommends developing a new game called "WHOOZIT?" that could be played on the Trivial Pursuit board to gain first-mover advantage.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    4K views8 pages

    R&R Case Study

    Uploaded by

    Rohith Girish
    This document summarizes a case study about the board game Trivial Pursuit and its competitors. It discusses how Trivial Pursuit was developed in Canada in 1980 and introduced in the US in 1983. It was primarily marketed through word-of-mouth. The document also describes a competing game, TV Guide Trivia Game, which was licensed by TV Guide and aimed to launch in 1984. Finally, it analyzes that the trivia game product class had declined by late 1984, and recommends developing a new game called "WHOOZIT?" that could be played on the Trivial Pursuit board to gain first-mover advantage.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 8

    R&R CASE STUDY

    Team Members

    Abhinav Mathew (F10061) Anthony Vishal Francis (F10064) Githin J Mathew (F10013) Rohith Girish (F10105)

    Key Points

    Trivial Pursuit introduced in Canada in 1980, strongest sales in 1983 In the US introduced in Sept, 1983 Retailers dictated terms most of the times success depended on less than a dozen retailers Industry was seasonal four weeks prior to Christmas

    Trivial Pursuit

    Developed in Canada (1980) Introduced in the US in Sept, 1983


    Wholesale

    - $19 Retail - $29.95 to $39.95 Primarily marketed through WOM

    Assumption that success of Trivial Pursuit in Canada would spill over to the US

    TV Guide Trivia Game

    Licensed by TV Guide (18mn copies weekly) Retailed at $14.95 Available at 10,000 retail outlets from Bloomingdales and Macys to Toys R Us, Sears, Penney, etc. Scheduled launch for late spring, 1984

    Our Analysis

    Trivial Pursuit as a product class


    Is

    in the decline stage (Dec 1984) Most major manufacturers had their own version Had a PLC of only a year Heavy discounting by retailers

    There is no repeat buy Game was too tough for people to play Only Selchow could survive in 1985

    The way forward

    Develop WHOOZIT?
    First-mover

    advantage Easier to play Offer a version which can be played on the Trivial Pursuit board

    Learn from the mistakes of TV Guide Trivia Game Possible tie-up with Bettman Archives

    THANK YOU!!

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