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Comparative Study Of Methodology Used By finalising the list of Top B-Schools

BT did a combination of a factual and a perceptual survey. The factual survey was done first, wherein BT sent out a detailed questionnaire across multiple parameters to 1,832 B-schools both accredited and non-accredited but well-known across the country. In all, 206 institutes responded with data, of which 205 could be ranked. After the factual data had come in from these schools, BT ran the perceptual survey. A separate questionnaire was administered to a group of more than 1,200 stakeholders of the B-school ecosystem, including teachers, students, young executives and HR recruiters.

Their opinions are taken again on various aspects relating to the five key parameters - Learning Experience, Living Experience, Return On Investment, Future Orientation and Brand Value. Their responses were added up according to assigned weights, not in equal proportion The questionnaires of both the surveys were based on identical parameters. At the top level, we had Learning Experience (with a weightage of 30 per cent), Living Experience (15 per cent), Return on Investment (25 per cent), Brand Value (20 per cent), and Future Orientation (10 per cent). After the scoring was done for the two surveys, for each school, the factual score and perceptual for each sub-domain were added in 50:50 weightage.

HT approached individuals who are closely associated with the 72 B-Schools featured in last years HT Best B-Schools in India Their opinions are taken again on various aspects relating to the five key parameters educationist perspective, product perspective, industry perspective , student perspective, and aspirant perspective. At the top level, we had educationist perspective and student perspective (with a weightage of 25 per cent each), Product Perspective and Industry Perspective (20 per cent each), and Aspirant Perspective (10 per cent) Opinion where capture in two folders: Overall ranking and ranking on a particular aspects such as Learning experience, Global exposure, resource and infrastructure, Brand and marketability and quality of outcome.

The methodology consisted of a combination of information collected from B-schools, HR managers, current students and aspiring students, and the analysis of this information. A questionnaire was sent to more than 760 management schools. About 60 of them returned unanswered. Their opinions are taken on various aspects relating to the four key parameters - Input value, value added, learning ambience, and brand value. At the top level, we had value added (with a weightage of 34 per cent), brand value (26 per cent), Input value (25 per cent), and learning ambience (15 per cent).

Comparative Study
1,832 B-schools 1200 Questionnaire 5 Parameters Learning Experience Living Experience Return On Investment Future Orientation Brand Value 10 panel 120 30 -Teachers 30- Students 30- Young Executives 30 - HR recruiters 72 B-Schools 550 Questionnaire 5 Parameters Educationist Perspective Product Perspective Industry Perspective Student Perspective Aspirant Perspective 111 - Faculty Members 74 Ex-students 69 HR Heads 156 Current Students 142 CAT Aspirants 760 B-Schools 1550 Questionnaire 4 Parameters Input Value Value Added Learning Ambience Brand Value

50 HR Managers 1000 Current Students 500 Aspiring Students

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