Type Founded Headquarters Industry Products Promoter Parent Punchline

Hypermarket 2001 Jogeshwari, Mumbai Retail Department, Grocery store Kishore Biyani Pantaloon Retail India Ltd. Is se sasta aur accha kahin nahin Currently 83 outlets

One stop shopping at discounted prices. Provides Best Products at the Best Prices. Targets price conscious majority segment of customers. Classless destination. Attracts a few thousand customers per day Is se sasta aur accha kahin nahin

MARKETING MIX 7 Ps ANALYSIS

mr.right

IN HOUSE BRANDS @ BIG BAZAAR

DJ & C KORYO FRESH & PURE SARAPOLO CLEAN MATE STAR SITARA RENUKA and SENSEI CARE MATE MAJITHIA 40 more brands

FEW BRANDS @ BIG BAZAAR

PRICING OBJECTIVE

MAXIMUM MARKET SHARE

PRICING
VALUE PRICING (EDLP) PROMOTIONAL PRICING
- LOW INTEREST FINANCING - PSYCHOLOGICAL DISCOUNTING - SPECIAL EVENT PRICING (GUDI PADVA)

DIFFERENTIATED PRICING
- TIME PRICING

BUNDLING

TIME PRICING

LOW-INTEREST FINANCING

PSYCHOLOGICAL PRICING

BUNDLING

PRICING
MRP
Atta 10kg Rice 10kg Dal 5kg Sugar 5kg Tea 500g Coffee 50g Refine Oil 10ltr Ghee 2kg Salt 2kg Soap 6pc Shampoo 400ml Toothpaste 300g 240 210 225 95 54 68 860 400 20 114 199 79

Brand
185 Shakti Bhog 210 Parimal 225 Moong 94.05 Renuka* 53.46 Red Label 68 Nescafe 759 Dhara 330 Fresh n Pure* 19.98 Tata Salt 99 Cinthol 179 Garnier 74 Colgate

Detergent
Detergent Soap 4 Bathroom Cleaner 2 Bourntiva 500g Total

110
40 100 124 2688

69
39.96 50 2409.51

Clean Mate*
Surf Excel Bar Clean Mate* Save 276.51

115 Bournvita

DISCLAIMER: * Price As on 5th April 2008

PLACE Store Locations

SUPPLY CHAIN BIG BAZAAR

PROMOTION
Saal ke sabse saste 3 din Future Card (3% Discount) Shakti Card Advertising (Print Ads, TV Ads, Radio) Brand Endorsement by M.S.Dhoni Exchange Offer Junk Swap Offer Point-of-Purchase Promotions

Some of the Key offers:

- A Dish TV SetTop Box at Rs 999/- (original cost Rs 3500/-) on a shopping of Rs 3500/- 5 Kg Rice + 5 Kg Sugar + 5 Kg Oil for RS 599/-. - Branded Microwave 17 ltrs at Rs 1999/-. - Branded DVD Player + Home theater at Rs 2999/-. - Magnum Queen Metal Bed with mattress and 2 pillows of Rs.12000/- at Rs.5999/-. - Nirlon Fry Pan @Rs.569/-. Get Tawa,Kadai & Gas Toaster free

Faida Zone

INTERNATIONAL FOOD FESTIVAL

BILLBOARDS

PUBLIC RELATION

PEOPLE
Well Trained Staff Appearance Empowered Individual Encouraged To Think Out Of The Box Employ close to 10,000 people and recruit nearly 500 additional people every month Use Scenario Planning as a tool for Quick Decision Making Security Gaurds At All Gates

PROCESS

PROCESS Contd..

PHYSICAL EVIDENCE

SWOT ANALYSIS

Strength - High Brand Equity - State-of-art infrastructure - EDLP - PoP promotions - Variety of stuff under single roof

Weakness
- Unable to meet store opening targets - Falling revenue/sq. ft. - General perception

Opportunity
- Organized retail (4.15%) - Evolving consumer preferences

Threat
- Competitors - Government policies - Unorganized retail