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K.A.R.S.

Automotive Services Limited


Pioneering Automotive Servicing

What is K.A.R.S. Automotive Servicing Limited?


Is it a service centre? Or online automotive supplies shop?

Well its a little of both


KARS is an Auto Care Service provided through a web interface utilizing a subscription based business model. The service differs from other service providers in that we provide a WE COME TO YOU service model is implemented. Customers would create virtual service packages based on their needs/finances and we would dispatch our highly skilled technicians to your location to service your vehicle.

How does this work?


Customers interact with us mainly through our website, there they can create a customizable virtual service package which best suits their needs.

Tell me more about its done?


After you the customer create a service package on our website (https://www.karsautoserv.com) and submit a location where you would like your servicing to take place. Our specially trained technicians would visit requested location and service the vehicle/s at the requested location.

What about equipment? How would you be servicing the vehicles?


K.A.R.S. Automotive Services would be utilizing portable servicing equipment when servicing customers.

Business Environment
Impact of the Dynamic Business Environment on your Business?

Elements in the Dynamic Business Environment

(Gitman and McDaniel) stated in todays business environment, organizational structures need to be designed so that the organization can quickly respond to new competitive threats and changing customer needs. A successful future depends on the ability of a company to be flexible and respond to the needs of customers.

Business Environment

Economic This element has the greatest impact on the business, as the economic climate will hereby determine such factors as the buying power of customers and the lending market (as a means of the business sourcing capital), thus significantly influencing the success of the business Legal/Political This business is entering a unique domain and new laws would determine the manner in which the business needs to operate. For example, if government passes strict laws on internet security, the companys website would have to adhere to these new rules as to protect the customer for fraud etc. Demographic Business has to target specific market demographic in order to thrive, i.e., ideally corporate women who dont possess such a perk or group packages that are offered by their job, would be prime candidates, i.e., niche market.

Business Environment

Social Because of negative stigma still associated ecommerce, online shopping or services, T&T locals would be wary of such a service being offered locally. . Competitive Competing with local/physical automotive maintenance providers, who provide walk-in services, not we come to you Entrepreneurs Entrepreneurs with higher/greater amount of capital could jeopardise business success directly and significantly, in ways such as, imitating the business model and implementing it on a larger/greater scale.

Business Environment

Workers Also since the business is customer service oriented, proper personnel are needed so that great customer service is delivered that sufficiently meets business needs. Customers Technophobes wouldnt be fully open to this type of business; people wouldve financial concerns over the security of their financial information.

Impact of Technology
(Behrsin and Twibill)s summary in their 2003 report stated : With technologys penetration into every business function executives have seen first-hand how it gives them access to wellorganised, quality information they can use to make better decisions, and how it now fundamentally supports the day-to-day running of their business. Not surprisingly, they now appreciate that the right choice of technology, coupled with its timely deployment, not only holds the power to solve business problems but improve a companys competitive position.

MARKET STRUCTURE
We will be venturing into a Monopolistic Competition Market, due to a number of small firms in the structure that also service vehicles and sells similar products as we do.

PARTICIPATING AS A RESPONSIBLE CORPORATE CITIZEN


Our company will establish a code of ethics which will be strongly followed by all of our employees from top management to the bottom and displaying justice to each other. A distinct factor as a Responsible Corporate Citizen are Economic, Legal, Ethical and Philanthropic Responsibility. Economical -The employers would have a responsibility themselves to meet the obligations of the stakeholders and beyond this fundamental responsibility the employers in return will provide a clean, safe and a discrimination free environment along with job security .The company will also empower employees to make decisions on their own and suggest solutions to company problems.

Contd

Philanthropic -By donating into community development our company will display a responsibility to society.
Legal - Dealing directly with hazardous waste we will adhere to all rules and laws to ensure we protect the environment.

GLOBAL MARKET PLACE IMPACT From design and manufacturing to distribution and marketing all aspects of the industrys products and services are affected at some point. Therefore by networking and importing we can turn that downturn into a gain by being able to streamline processes, trim costs, earn and maintain market

TYPE OF BUSINESS OWNERSHIP


KARS has adopted the use of a SCorporation form of business. An S- Corporation is a hybrid entity that is organized like a corporation, but taxed like a partnership.

Pros & Cons of SCorporation Ownership

Mitigation of Disadvantages
Structured

By-Laws would be put in place governing distribution of power in relevant circumstances. Example: In the event of the C.E.O.s death (K.A.R.S.) the By Laws (contract) would have stated who would gain control over the company.
To

minimize the amount Taxation Regulations the company (K.A.R.S.) will embark on Corporate Philanthropy. In so doing the company could add said philanthropy to tax claims and benefit from tax exemptions.

MANAGEMENT & LEADERSHIP


Elements of the Levels of Planning Strategic planning- a five year long-range goal, KARS will be looking into owning its own fully equipped mechanical and automotive repair facility. The opening of another branch in Tobago as the first step of regional expansion. To be greater advanced in the area of technology, by keeping in step with the different phases of auto and other technological upgrades. Increase in staff and available vehicles as to attain an almost immediate response to customers request.

Tactical

planning- Job Completion Forms. Ensure staff efficiency and less idle hands on the job. Staff will be responsible for proving written reports to superiors on jobs done and how effectively it was carried out. Each department will be given a specific quota or goal to establish at the end of the month, ensuring diligence from all levels of the said department. Operational planning- ensure that customers request for service is adhered to efficiently and staff understand the needs of the customer, so that the job will be carried out effectively and boosting customer satisfaction.

Contd
Contingency planning - will take place in the event of any changes in the law or budget regarding motor vehicles, to ensure that our company stays afloat. In the event that a large motor vehicle dealership company decides to purchase the company, management will have to take into consideration the sale price as well as staff displacement. If the said dealership should want to incorporate our service, management will have to ensure branding of our service.

LEADERSHIP STYLE
A Participative Leadership style is adopted, where decision making is shared with subordinates and discussions encouraged on issues that affects the different levels of staff. Management shows concern for ideas, coach staff to be effective as leaders and help co-ordinate efforts. Employee empowerment is also given to subordinates, granting them the autonomy and to make decisions.

Control Of Business Activities


Activities will be controlled through a process that monitors the implementation of a plan and corrects deviations from same. Performance standards and goals will be set based on the companys strategic, tactical and operational plans. Departmental and individual performance will be measured against those desired standards. Actual performance level will be compared to those established. If a gap should exist, the reason for it will be determined and corrective action taken. A feedback system will use the information gained to set up future standards for greater performance.

ORGANISATIONAL STRUCTURE
Owner/ Managing Director

Finance Manager

Operations/ Inventory Manager

Marketing Manager

Communications Manager

Human Resource Manager

Development Manager

Office Manager

Accounts Payable Supervisior

Accounts Receivable Supervisior

Senior Technichan

Senior Mechanic

Inventory Supervisor

Marketing Supervisor

Communications Supervisor

Human Resource Supervisor

It Specialist

Administrative Assistant

Accounts Payable Clerk

Accounts Receivable Clerk

Technichans

Mechanics

Inventory Clerk

Assistants

Assistants

Assistants

IT Assistant

Human Resource Management Considerations Our critical Human Resource Management considerations are attracting,
developing and maintaining the best talents and employee comfort and satisfaction. This would be done through the External Labor Market; media advertising, social networking, college recruiting and attending job fairs with strong recruitment branding.
Development of talent by providing On-The-Job Training improving performance & hopefully have a reduction in errors and increase job knowledge and skills. encouraging and assisting employees to attend various workshops and training programs to ensure that they are always up to date with new techniques and knowledge where their jobs are concerned. Maintain talent with types of compensation apart from direct pay (wage or salary) employees will receive bonus, spot bonus, employee of the quarter awards, education assistance.

Proposed Location
Main Location - Docks Side Road, Wrightson Road, Port of Spain comprising of our Head Office, Dispatch Centre, Auto Centre & Show Room. POS is the Business City; from as small as a nuts man to large firms such as RBC. Businesses in the city of POS always tend to be well-known and persons near and far more than frequently, access the city for business and pleasure.
Medford Road, Chaguanas - Dispatch & Technical Support Centre; providing service to persons in and around the vicinity. In this way K.A.R.S, though an online and dispatch service, would also be an easily physical centre to connect with busy business people who would appreciate a fast response time rather than being interested in the service but discouraged by distance. The Central region is embracing economic growth. A lot of businesses elsewhere also set up offices in this location.

Layout
Our dispatch teams at both locations would be coming to you as requested and preferred, then taken to the centre and attended to based on what the demand is. For dispatch minor service, the service would be completed on the spot, and conversely for in depth services, your car would be driven to the centre and serviced by the in-house technician/engineering team. As such The layout used in designing the facility would be Cellular Manufacturing A Start-to-Finish Focus. This type of Layout combines both Product and Fixed-Position Layout. In this way work cells are small and self-contained production units that include several machines and workers arranged in a compact, sequential order.

BASIC FLOOR PLAN LAYOUT 1ST FL

BASIC FLOOR PLAN LAYOUT GROUND FL

MARKETING MANAGEMENT
Target Market We target all automobile owners, anyone who wants their vehicle service, repaired or tuned. We also target those who have no time to carry the vehicle to service because of their busy lifestyle, our come to you service would be great.

Creating A Competitive Advantage We offer unique goods and services. When customers carry their vehicle to other leading service stations with a problem, they would solve that problem only. At KARS we solve the problem, as well as diagnose what caused it in the first place and fix it so you can avoid having the problem again. Free electronic diagnostics is offered to all our customers, also when your vehicle is serviced we do free detailing and air refresher. Your vehicle will return to you feeling like a new car even give you that new car smell.

MARKETING MANAGEMENT
Marketing Mix The marketing mix is often crucial when determining a product or brand's offering, and is often synonymous with the four Ps: Price, Product, Promotion, and Place something that we do different from others. Price - Our prices are very competitive for the service that we offer, if you can get the service we offer cheaper we would match it. Product - We offer a unique service lifestyle solution. Promotion - We advertise on all social networks, electronic screens, billboards through-out the country, television and flyers. Place- We have two stationary locations where you can bring

K.A.R.S. Your Other Companion


When you think and see your car you wont forget K.A.R.S. Food for thought: Just as if you have a husband, wife, child or significant other and you cherish them and invest in there safety, life and satisfaction, your car is the same so think of K.A.R.S. as well as your very own car as Your Other Companion.

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