3/29/13

MR. SANJEEV NARULA

3/29/13

INTRODUCTION
The brand Lilliput is named with the kids wear segment in the Indian retail industry. They are the leader in the organized market for kids apparel in India with a presence across categories from newborns to boys and girls up to age 10.They have focused on the kids wear market since long time and have successfully established

3/29/13

EARLY LIFE
In was in 1990 that Narula, a young graduate from Delhi University ,started working in an export house in Delhi as an Assistant Executive. After four years of managing all the aspects of exports, monotony started setting in. His ambition, determination and family support helped him to embark on his first venture. He set up a small garments unit in Delhis Govindpuri area. He employed four people and hired tailors on contract to take up fabrication work for exporters.
3/29/13

Continued..

It required an investment of 1 lakh which came from his own savings and as a loan from his father .He closed the year with a turnover of Rs 8 lakhs which proved to be a turning point. It was around this time that India also liberalized its export policy and Narula moved to make the most of the booming economy. As most of the orders had been from companies retailing in kids wear, Narula, by default became an industry expert. Upon surveying the market, he realized that there was a huge gap in branded 3/29/13

Continued..

For his first store, he zeroed in on Delhis Greater Kailash market and opened the store in April 2003, entering domestic retail. Brand Lilliput was thus born.

3/29/13

ABOUT THE COMPANY

With a concrete business plan and an aggressive growth strategy, he chose not to take the easy route to grow. He booked shops in upcoming malls across the country and in seven years, the number of stores mushroomed to 250. As of now, the brand outlets are also there at 250 odd MBOs like Shoppers Stop, Lifestyle, Pantaloon, Reliance Trends, Central, Indiabulls, Globus across 153 cities, with over 35 distributors covering 350 shop-in-shop stores and over 1000 points of sale.

Understanding the market dynamics well, Narula opened the first international store in US in 2007, and since then there has been no looking back for him..

3/29/13

Continued..
Today, Lilliput has more than 30 stores in 10 countries apart from India. Lilliput holds the distinction of being the first Indian kids wear company to have made an international out.

Lilliput also happens to hold licenses of some iconic entities like Cartoon Network (Powerpuff Girls, Gali Gali Sim Sim, Thomas The Engine and Bob The Builder), BEN TEN, Disney and the international youth brand NO RULES. While we tend to discount kids, who could have thought that kids could be so profitable and help build a venture worth several hundred crores.

3/29/13

 AWARDS AND HONORS

o

Bhartiya Shiromani Puraskar Glory of India Award Rashtriya Rattan Award Brand Entrepreneur of the Year 08 The Pinnacle Award for Best Brand in Kidswear .
3/29/13

o o o

KEY OF SUCCESS

His clear & focus vision His hard work & dedication towards the work Open mind & willingness to do something new (innovative) His positive attitude

3/29/13

3/29/13