Professional Documents
Culture Documents
The Importance of Goals and Plans What do an organizations goals and plans
Investors Customers Suppliers
communicate to external and internal audiences? Legitimacy to external audiences such as:
Organizational Mission
Most general purposes, goals, plans
Long run vision, values What distinguishes it from other organizations
Contingency Plans
Define company responses to be taken in case plan first implemented does not work as expected (i.e., go to Plan B) Usually, contingency plans are for crises, emergencies or setbacks, but could be for unexpected positive results, also.
What changes and trends are occurring? Who are the customers? What products or services should we offer? How can we offer these products or services efficiently?
Underestimated WEAKNESSES
(e.g., Lack of Talent, Finances)
Overestimated OPPORTUNITIES
(e.g., Demand for Product, NFLs Weaknesses)
Underestimated THREATS
(e.g., NFLs ability to compete, other activities of Summer and early Fall)
BUSINESS Level
How do we compete? Porters Competitive Forces and Strategies Partnership Strategies
FUNCTIONAL Level
How do we support the above? See Putting Strategy into Action in text
Business-Level Strategy
Porters Competitive Strategies
Strategy
Low Cost Differentiation
Many
Low-Cost
Differentiation
Few
Focused Low-Cost
Focused Differentiation
Bean, Nike) Cost Leadership(Wal-Mart, Southwest Air, Gallo Wine, Motel 6) Focused Differentiation (Stouffers Lean Cuisine, Mercedes, Rolex) Focused Cost Leadership (Ft. Howard Paper, ARCO Gasoline)
Partnerships
How Dissimilar Orgs. Collaborate
Supply chain relationships Joint Ventures Holding stock in one another Interlocking directorates Mergers
Partnerships
How Similar Orgs. Collaborate
Joint Ventures Cartels (association of firms that agree