MARKETING MIX FOR APPLE I -PHONE

By Sangam Abhay

WHAT IS MARKETING MIX

The Marketing mix is often called the 4Ps: The components

PRODUCT TARGET MARKET PROMOTION PLACE PRICE

DEFINITION BY CHATUR RAMALINGAM VIEW/STYLE

The Marketing mix is the combination of the product, its price, The methods to promote it and the ways to make the product available to the customer.

The concept is simple. Think about another common mix - a cake mix. All cakes contain eggs, milk, flour, and sugar. However, you can alter the final cake by altering the amounts of mix elements contained in it. So for a sweet cake add more sugar!

It is the same with the marketing mix. The offer you make to your customer can be altered by varying the mix elements.

Another way to think about the Marketing Mix is to use the image of an artist's palette

The marketer mixes the prime colours (mix elements) in different quantities to deliver a particular final color. Every hand painted picture is original in some way, as is every marketing mix

About Apple Inc.

Apple Inc. is an American multinational corporation that designs and sells consumer electronics, computer software, and personal computers. The company's best-known hardware products are the Macintosh line of computers, the iPod, the iPhone, ipad. On September 12, 2012, Apple unveiled the iPhone 5, featuring an enlarged screen, more powerful processors, and running iOS 6. The latter includes a new mapping application (replacing Google maps) that has attracted some criticism. It was made available on September 21, 2012, but has already become Apple's biggest iPhone launch, with over 2 million pre-orders pushing back the delivery date to late October.

Qualities Of Apple Inc.

Lead, dont follow Aim to surprise Be unreasonable Innovate incessantly and pervasively Sweat the details Think like an engineer, feel like an artist Stay foolish, Stay Hungry

Target Markets of Apple Inc.

Where graphic design, video and audio editing are in demand Apple has offered free computers in classrooms. Their hope of creating future customers is apparent in their firm ranking in the computer marketplace with a loyal client base. Apple iPhone Target Market includes middle income individuals searching for a better user experience.

Product: Provides primary value to customer.

Product decision involves deciding what goods or services should be offered to customers . The product provides the primary value to the customer. The customer gets interested in the company primarily because of the product or service it is producing or proposes to produce

Apple iPhone run on Apple created operating systems. iPhone 5 has 4 inch retina display. LTE wireless technology, A6 Chip. Most popular camera. Siri. iOS 6. Weight is only 112 gm. Accidental damage protection. Hardware repair coverage.

Result of The product iPhone

Price: Cost that a customer is willing to bear for product

Price is the Cost that a customer is willing to bear for product and the way it is made available to him. if the is overpriced no one will buy it. The same is true for under pricing. If you under price a product too much, the customer will not take the product seriously. This is why it is so important to price your product correctly.

Pricing of the iPhone

Skimming pricing strategy Premium pricing strategy Apples iPhone pricing strategy includes the flexibility to lower the prices if consumer response dictates such action

Place: Available in right quantity, right time and place

Place involves decisions concerning distribution channels to be used, the location of outlets. Methods of transportation and inventory levels to be held.
Distribution channels consist of independent intermediaries such as retailers, wholesalers & distributors through which goods pass on their way to customers

 Apple handles the task of placing iPhone in the market by offering those iPhone worldwide. This is accomplished through online stores, retail stores, direct sales and third parties. Apple divides its global market into four segments. The three geographical segments are Americas, including North and South America, Europe, including the Middle East and Africa and Japan. The fourth segment is retail. As of July 2011, Apple has 364 retail stores in thirteen countries as well as the online Apple store and iTunes store.

Apple Store

Promotion: Generate awareness and convey benefits

Personal selling sales promotion, exhibition, sponsorship & public relations. By these means, The target audience is made aware of the existence of the product & the benefits that it confers to customers.

Promotional activities for apple iPhone

Apple has a promotional strategy that focuses on the emotions. The Apple brand personality is about lifestyle; imagination; liberty regained; innovation; passion; hopes, dreams and aspirations; and power-to-the-people through technology Apple focuses also on offering new features and services to gain customer loyalty

The Apple brand personality is also about simplicity and the removal of complexity from people's lives; people-driven product design; and about being a really humanistic company with a heartfelt connection with its customers. Apple iPhone5 commercials are really good Physics Thumb Cheese These advertisements released before launching of iPhone 5 so as a result these commercials created awareness and conveyed benefits to the customers.