B2B: Mobile Technology in Mill-Supplier

PRESENTED BY: PUNEET SAHOO 11202214 SAURABH SINGH - 11202216 SONI PATNAIK 11202229 AKASH PANIGRAHI 11202254 NITISH PRUSTY - 11202262

An Overview
More than just a trend, it has brought about a revolution in the

technological era
Mobile technology is exactly what the name implies- technology that is

portable. The drive for mobility is part of the business technology agenda for most companies today
Mobile technology allows companies to have an unprecedented level of

connectivity between employees, vendors, and/or customers.

Against this fast-moving mobile background it is clear that just having

mobile access to e-mail is profoundly insufficient for increasing productivity and producing better-informed employees

Business Relationship & Bonding

A business relationship here refers to a relationship where

business interactions have continued for several years

o

Technical bond

Ideological bond
Social bond

M-commerce
M-commerce is about the explosion of applications and services that

are becoming accessible from internet-enabled mobile devices

Wireless electronic commerce through mobile phone or PDA (Personal

Digital Assistant)
Products and services available:

Mobile Ticketing. Content Purchase and Delivery. Information Services. Mobile Banking. Mobile Purchase, and Marketing and Advertising. Auctions.

Advantages & Disadvantages

Advantages: Ubiquity. Flexibility. Personalization. Reducing Transaction Cost. Disadvantages: Weak Processors. Technology Constraints of Mobile Devices. Security of Data. Prone to theft and destruction.

Low High

High

Internalized usage

Intensive usage

Low

Lack of usage

Partner specific usage

Mobile Technology in Mill-Supplier relationship

Mill is a relatively large steel mill operating in Europe, while Supplier is a subsidiary of Alpha, which is a large Finnish steel workshop focusing on heavy steel objects and welding competencies When the business relationship between Mill and Supplier was initiated, the process from order to delivery was conducted in the traditional means, manually by sales assistants Usage of information technologies in the Mill-Supplier relationship. Orders were carried out by the manager of subcontracting with ERP while the internet-based secure connection assisted in delivering information from Mill to Supplier The main idea is to use the mobile system to speed up inventory control, test report transmissions and other non-routine communications

Mills employees, with access codes to Suppliers system, can now obtain information from the real-time database updated by Suppliers employees and the mobile system Strong technology-based bonds are created that are here referred to and categorized as technology sub-bonds, labeled a mobile bond. These adaptations were relationship-specific Internal coordination and inter organizational coordination is improved to a great extent by the deployment of mobile technology. This bond can be seen as an extension of the technology bond concept

Conclusion

The case illustrates how a Wi-Fi based system was used effectively to cut costs and streamline the order-delivery process as well as the interfacing parts of that process With the help of the system deployed, Mill was able to sell more steel solutions to its customers as hardened steel solutions play a pertinent role in its total offering With the help of mobile technology, Supplier was able to treble its sales with Mill The five most important are the coverage, the mobile device platform, the upgrade path, the mobile application and issues with integration