Vodafone

History of Vodafone

Source:- http://www.celtnet.org.uk/telecos/vodafone.php

1. VO represented voice and DA symbolized data yielding the name Vodafone.

2. Vodafone formed in 1982 as a joint venture between Racal Electronics plc's

subsidiary Racal Strategic Radio Ltd along with Millicom and the Hambros Technology Trust. 3. In this arrangement Racal owned 80%, Millicom 15% and Hambros 5%. 4. Vodafone was launched on 1 January 1985. On 16 September 1991 Racal Telecom was demerged from Racal Electronics as Vodafone Group and the mobile telephony giant was born. 5. 1985: Racal Electronics and Millicom launch joint venture to develop a cellular telephone network. 1991: Vodafone Group Ltd. is floated as an independent company.

1997: The six cellular subsidiaries are reorganized under the Vodafone brand.
1999: Vodafone merges with AirTouch, a large cellular operator on the U.S. West Coast. 2000: Mannesmann AG is acquired in the world's largest merger to date.

Vision

To enrich our customer's lives through the unique power of mobile communication

Overview of the Company

Headquarterd in Newbury (UK). 2. Worlds largest mobile telecomunication company measuerd by revenue and worlds second largest measuerd by suscribers(behind China Mobile). 3. Network in 31countries and parterned network in 44 countries. 4. Key People: Sir John Bond(Chairman) Vittorio Colao John Buchanan(Deputy Chairman) Andy Halford(CFO)
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Cont.

5. Launched in London Stock Exchange in 1988. 6. Revenue 44.47 billion pound. 7. Operating Income 9.480 billion pound. 8. Profit 8.645 billion pound. 9. Total 156.98 billion pound. 10. Total Equity 90.38 billion pound.

Services
All services related to Telecommunication. 2. Mobile Money Transfer Services M-PESA(transfer money by SMS launched in Kenya) 3. CEO
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Sir Gherald Whent Sir Christopher Gent Oct 1988-Dec 1996 Jan 1997- Jul 2003

Arun Sarin
Vittorio Colao

July 2003-July 2008

July 2008- Present

Roles Played by CEOs

Sir Gherald Whent:- Shares floted in LSE, Company grew to become market leader. 2. Sir Christopher Gent:- merger with American AirTouch and the take over Germanys Mannesmann. 3. Arun Sarin:- The driving force behind companys move into emerging market Asia and Africa. Purchase of Turkish operator Telsim and major stake in Hutchison Essar in India.
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Products and Services

Vodafone Live. 2. Vodafone mobile connect USB modem. 3. Vodafone connect to friends. 4. Vodafone Passports 5. Vodafone Freedom Packs. 6. Vodafone at home. 7. Vodafone 710. 8. Amobee media syatems. 9. Vodafone 360 (an internet service for mobile). 10. Vodafone 150 (worlds cheapest mobile).
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Corporate Sponsorship
IPL (Indian Premier League). 2. Dublin GAA. Gaelic Football team. 3. Vodafone Mc Laren Mercedes. 4. UEFA Champions League.
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Marketing Strategy
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Europe :- They target commercial investment in high value and data customers, increased our range of value enhancement products and improved our device portfolio to increase competitiveness; in India we increased revenue market share; and the impact of our turnaround strategy is now evident in Turkey

Guidance for the financial year 2011

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Adjusted operating profit expected to be in the range of 11.2 billion to 12.0 billion. Return to organic service revenue growth expected during 2011 financial year. Capital expenditure should be similar to 2010 financial year, adjusted for foreign exchange. Free cash flow expected to be in excess of 6.5 billion consistent with three year target .