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Introduction
Apple Inc. is an American multinational corporation that designs,
develops and sells consumer electronics, computer software and personal computers.
Fortune magazine named Apple the most admired company in
Introduction
Founded
- April 1, 1976
- Steve jobs, Steve Wozniak, Ronald Wayne - Tim Cook (C.E.O) , - Arthur Levinson (Chairman)
GROSS PROFIT
OPERATING PROFIT NET INCOME
$ 68,662,000
$ 43,818,000
$ 25,648,000
$ 17,222,000
$ 55,241,000
$ 33,790,000
$ 18,385,000
$ 11,740,000
$ 41,733,000
$ 25,922,000
$ 14,013,000
$ 8,235,000
2009
$ 47,501,000
$ 15,186,000
$ 31,640,000
WEAKNESS
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Customer loyalty with expanding closed system. Apple is leading innovator in mobile device technology. Strong financial performance ($10,000,000,000 cash, gross profit margin 43.9% and no debt) Brand reputation. Retail stores. Strong marketing and advertising teams.
High price. Incompatibility with different OS. Decreasing market share. Patent infringements. Further Changes in management. Defects of new products. Long -term gross margin decline.
THREATS
1. 2. 3.
High demand of iPad mini & iPhone 5. iTV launch. Growth of tablet and smart phone markets. Emergence of the new provider of application processes. Increasing demand of cloud based services.
Rapid technological change. 2013 tax increases. Price pressure from Samsung over key components. Strong dollar. Android OS growth. Competitors moves in online music market.
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