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The Market Research on Infrastructure development and Building material Projected by : Harshad Patil

RESEARCH OBJECTIVE

To

find

out the total infrastructure development.

To find out the potential market of the float glass. To find out awareness of brand in market, brand loyalty? To know the actual requirement in the constructions for Residential and Commercial. To find out, what is the customer prospect while purchasing glass.

RESEARCH METHOD

Field research:This research is made by doing survey through personal interview and telephonic survey

Exploratory research:This research is made on the basis of scaling method and ranking method

Descriptive Research
This is made through asking direct question without any options.

SAMPLING TECHNIQUE

Convenience Sampling are used while doing this survey.

PEST Analysis

5 Forces Analysis

SWOT Analysis

Graphical Representations and Findings

Occupations of respondents

Architect Response 29

Builder 52

Fabricator 11

Faade Consultant 27

Other 3

Important parameters for glass

What do you think about the usage of the glass in the following purpose?

0 Barriers to Dust Maintains Safety Maintains Privacy Sound Control 0 0 0 6

2 3 3 9 18

3 19 24 25 23

4 74 68 64 54

5 30 26 24 0

Who according to you plays the most important role while selecting glass in the project?

Architect Builder Gi Consultant Tenant

1 27 48 32 0 0

2 30 32 12 0 0

3 0 0 0 0 0

4 0 0 0 14 12

5 0 0 0 17 24

Rank the parameters for particular glass


Performance Price Thickness Color Maintenance EI Aesthetics Quality 1 26 63 0 3 4 1 1 23 2 5 8 33 2 7 3 6 65 3 5 5 16 6 43 14 21 16 4 8 14 43 12 17 7 16 6 5 12 2 17 39 10 15 25 0 6 8 12 6 22 21 26 22 2 7 11 14 4 24 11 26 18 8 8 47 4 0 14 9 30 13 2

What is the proposed glass form and type to be used in the project?

Annealed Single glazed Double glazed _

Tempered 101 _

Double glazed 43_ 11

What is the proposed glass shades for the project.

Clear Responses

Green 86 30

Blue 21

Grey 27

Bronze 8

Which companies or brand comes to their mind while buying reflective glass?
Asahi Modi Saint Gobain 45 HNG Sejal Goldplu s 5

Brand Responses

20

42

33

10

Type of the project

Residential

Commercial 176

R+C 21 33

Type of the project


Small Residential Commercial C+R 125 18 23 Medium 29 2 8 Large 22 1 2

Status of the project

Types of projects in commercial


Shopping Mall School & College 6 1 Showroom 1 Hospital 3 Hotels 1 Office Building 1

Findings based on Interpretation

Nashik and Kolhapur is big upcoming market for the float glass, because Mumbai, Pune are fulfilled area for a construction. There are about 9% of the commercial project most of in Nashik and these are Shopping Malls, As well as in Kolhapur these are Hospitals. Green Building concept of AIS is mostly liked to architect. According to this concept large on project is going on in Kolhapur i.e. Javadekars YASHAVANT ECO-HOME. New trend of use of toughened glass for a balcony in residential projects.

The products of Asahi India glass are not easily available in the market.

The distribution channel of AIS is not strong as compare to other bands. Most of buyers decision of glass is depend upon availability of that glass not for specific brand. Most of builders in residential project work of aluminium and glass gives to fabricators on area basis. That time decision of brand is depends on fabricators

Recommendations
Company should developed strong distribution channel. Company should participate in exhibitions like STHAPATYA. Company can also have the tie-ups with the known builders and architects. Company maintains the brand audit and brand equity. Company accepts the Blue Ocen Strategy

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