Professional Documents
Culture Documents
History of Cosumar Prsentation of Cosumar The management The human ressources management The marketing Conclusion
History of Cosumar:
1929 1967
2012
How
Location
Turnover
& Equity
Production
Sugar loaf
Granulated sugar
Pieces of Sugar
The pellets
The bagasse
To analyse needs To change the behaviour To develop the ressources To implant performance indicators
The
type of management
Participative management
The mobilisation of the staff The delegation of the power An activate Policy of developpement of staff
Strategy of Cosumar
A Policy of successful integration A constructive social dialogue with labor and management The health and the social Security: an absolute priority
Marketing
The Sales & Marketing Department has defined some main areas of development Customer satisfaction studies Proposals for a suitable mix product Application of best practices
Concerning the branding, Cosumar has a large palette of products such as:
The branding consists also in the development of the relation between the company and other commercial societies (B to B), and (B to C): between the company and its clients
Quality
Sponsoring activities:
Here
Partnership with SIFE Morocco: An organization that is helpful to the poor, in collaboration with students from universities
Cosumar supports also Injaz Al Maghrib, which helps students in their scholarship, and their initiative in the business world
CONCLUSION