You are on page 1of 30

Plan:

History of Cosumar Prsentation of Cosumar The management The human ressources management The marketing Conclusion

History of Cosumar:

1929 1967

2012

How

many people work There?

Location

Turnover

& Equity

Production

Sugar loaf

Granulated sugar

Pieces of Sugar

The pellets

The bagasse

How does its management work ?

The role of the manager

To analyse needs To change the behaviour To develop the ressources To implant performance indicators

The

type of management

Participative management

The mobilisation of the staff The delegation of the power An activate Policy of developpement of staff

Strategy of Cosumar

A Policy of successful integration A constructive social dialogue with labor and management The health and the social Security: an absolute priority

The human ressources


The recrutement The formation The motivation The communication

Marketing

The Sales & Marketing Department has defined some main areas of development Customer satisfaction studies Proposals for a suitable mix product Application of best practices

Concerning the branding, Cosumar has a large palette of products such as:

LA GAZELLE EL BELLAR AL KASBAH PALMIER

The branding consists also in the development of the relation between the company and other commercial societies (B to B), and (B to C): between the company and its clients

Quality

The Place strategy

Sponsoring activities:
Here

are some examples of that sponsoring activities taken by Cosumar :

Partnership with SIFE Morocco: An organization that is helpful to the poor, in collaboration with students from universities

Partnership with social associations like: SOS village, lheure joyeuse

Cosumar supports also Injaz Al Maghrib, which helps students in their scholarship, and their initiative in the business world

CONCLUSION