Professional Documents
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BEST SOLUTIONS
Q VIDEO SYSTEMS PR CAMPAIGN PRESENTATION PITCH
FRESH IDEAS
www.lachlanross.com.au
ABOUT ME
SOMETHING
I am the sole proprietor of LJR Services & Solutions, a public relations, marketing & Some of my past work completed for Q Video Systems includes:
www.lachlanross.com.au
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Contact Me 39 Grey St, East Geelong, Vic, 3219 P. 0424378262 / info@lachlanross.com.au
www.lachlanross.com.au
VIDEOSYSTEMS
2ND largest and fastest growing business in the Australian CCTV industry Offers solutions for every security surveillance application Small cost effective CCTV systems to multisite,
Unit 5 435 Williamstown Road PORT MELBOURNE VIC 3207 Ph: 03 9646 9016 Fx: 03 9646 9086
www.qvideosystems.com.au
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Contact Me 39 Grey St, East Geelong, Vic, 3219 P. 0424378262 / info@lachlanross.com.au
www.lachlanross.com.au
SOLUTIONS
www.131key.com.au
Head Office: 5/435 Williamstown Road Port Melbourne, VIC, 3207 Australia
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TARGET MARKET
DEFINING THE
Melbourne population estimated at 4.08 million Home to 73.5% of Victorias population 228,965 receive gross weekly income of $2,000 or more = 20.7% of all households
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OBJECTIVES
Enhance state-wide imagery and attitudes towards QVS and API.
Capitalise on exposure to new markets that have been presented by the acquisition of API. Develop brand awareness of QVS and API to be commonly known as the retail sectors one stop shop for home security To integrate social media technology platforms with traditional media to reach a wider audience.
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GOALS &
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RESULTS
RESEARCH
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50
40
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0 YES NO
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& API
SERVICES QVS
YES
NO
A LITTLE
Contact Me 39 Grey St, East Geelong, Vic, 3219 P. 0424378262 / info@lachlanross.com.au
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www.lachlanross.com.au
What is the main reason you would want security on your property?
Theft protection
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ONLINE SHOPPING
& E-COMMERCE
Would you purchase from QVS through their website if it was made avaliable to you?
90 80 70 60 50 40 30 20 10 0 YES NO MAYBE
Contact Me 39 Grey St, East Geelong, Vic, 3219 P. 0424378262 / info@lachlanross.com.au
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www.lachlanross.com.au
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www.lachlanross.com.au
DEMONSTRATIONS
Would online video demos of QVS & API products assist your decision making of future purchases?
VIDEO
100 90 80 70 60 50 40 30 20 10 0 YES
NO
Contact Me 39 Grey St, East Geelong, Vic, 3219 P. 0424378262 / info@lachlanross.com.au
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PROBLEMS
That brand awareness of QVS and API is not at the top of minds within
the Melbourne community That our target markets knowledge of what QVS and API products is currently not at an acceptable level for them to make informed purchasing decisions
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THE
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OPPORTUNITIES
Over 80% of survey participants are active members of social networking sites and that they seek having better security systems at their properties. That over 60% of respondents are open to the idea of shopping online but the only thing that is stopping them from doing so is the lack of understandable
THE
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A QUICK REFRESH
neighbourhood communities
To capitalise on exposure to new markets that have been presented with the acquisition of API To develop a full home security solution for retail by translating the commercial success of QVS and API into retail success. To communicate effectively with the targeted market about the services QVS and API provide. Lorem Ipsum is simply dummy text of the
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Inform and educate the targeted market on all aspects of CCTV and access
control.
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Contact Me 39 Grey St, East Geelong, Vic, 3219 P. 0424378262 / info@lachlanross.com.au
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www.lachlanross.com.au
THIS IS HOW IT
WILL GET DONE
Integrate social media with current communication plans High emphasis on educational content through corporate blog. Sponsorship of community events that includes staff participation Trade information tutorials and demonstrations that are held in store and video recordings from it uploaded to website. Initiate option for selling of products and services through website.
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INTEGRATE SOCIAL
MEDIA WITH CURRENT COMMUNICATION PLANS
Establish an online identity. Engage with customers in dialogue. Create online partnerships. Communicate with external and internal audiences. Where the end objective is to reach the point where publicity is generated as a by product of participation.
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REGISTRATION
FRUSTRATION
75% of consumers resent being asked to register for websites 65% believe social sign in is a good solution to website registration 55% are more likely to return to a site with social sign in 48% are more likely to make a purchase. (Blue Research, 2011)
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EDUCATIONAL CONTENT
CORPORATE BLOG
Become known as an source of expert opinion in the security industry Readers are going directly to companies for online media content Blogger engagement=Journalism engagement
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ONLINE VIDEO:
TUTORIALS & DEMONSTRATIONS
Rich medium that can effectively disseminate complex messages.
90% of survey respondents said video content will assist their purchasing decisions. Videos can be syndicated to other sites and online channels e.g.. Facebook, YouTube, blogs.
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COMMUNITY INVOLVEMENT
SPONSORSHIP IDEAS
QVS and API partnership with Relay For Lifes annual charity event.
Create a QVS/API care day. Sponsorship of little league sports team.
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SOCIAL MEDIA
MEASUREMENT
Qualitative Quantitative
Discussion Online
Online Reputation
Downloadable views
Fans/Followers
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SCHEDULE:
TIME FRAME
Month 1
Week 1 Designate campaign manager & develop content strategy
Month 2
Begin promoting charity contribution; publish 4th blog; seek publicity for in store demo Hold 1st in store demonstration; publish 5th blog with in store content Publish 6th blog; Publish 7th blog; generate noise for next weeks charity
Month 3
Publish 8th; community event with guaranteed coverage in newspapers Publish 9th blog; generate publicity for success of comm. event Publish 10th blog; launch
next series of video content
Week 2
Week 3 Week 4
Launch 1st video in 2nd blog Begin offering expert opinions on other peoples content; publish 3rd blog
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BUDGET
Title Online Community Manager Description Responsible for all online content, producing, publishing & updating (approx. 4hrs x 5days p/week) Rate $60 p/h
For 3 month campaign: 20hrs x 12 weeks = 240hrs 240hrs x $60 $14,000 + GST $15,400
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WHY
ME?
I have worked alongside Christian for the past 8 months and have a deep understanding of what is required. Im aware of the latest technologies that are needed to implement the key
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CONCLUSIONS
Integrate social media with current communication plans High emphasis on educational content through corporate blog. Sponsorship of community events that includes staff participation
Trade information tutorials and demonstrations that are held in store and
video recordings from it uploaded to website. Initiate option for selling of products and services through website.
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www.lachlanross.com.au
CONTACT ME
How you can find out more
GET IN TOUCH
Feel free to contact my self through any of the following channels. I will promise you that I will answer your questions or queries in the timeliest of manners.
f t
facebook.com/lachlan.ross2 twitter.com/lachlanross84
Address: 39 Grey St. East Geelong, Vic, Australia, 3219 Phone: 0424378262 Email: info@lachlanross.com.au
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THANK YOU