Mayank Gupta Achin Agarwal Astik Vikas rana [Your Teachers Name] [Your School] [Your Grade]

APPLE Inc.
Presentation

"It's really hard to design products by focus groups. A lot of times, people don't know what they want until you show it to them. -Steve Jobs (Founder: Apple Inc.)

contents
1. History 2. Introduction 3. Business Development 4. Different Business Strategies 5. Globalization 6. products 7. Financial Performance 8. S.W.O.T. Analysis 9. Summary

shift of technology With time

Man is a tool-using animal. Without tools he is nothing, with tools he is all! Type public Traded as : Nasdaq: apple Nasdaq-100 component Industry : computer hardware computer software computer electronics digital distribution Founded April 1, 1976(incorporated January 3, 1977 as apple computer, inc.). Founder(s) steve jobs. steve wozniak ronald wayne

 Headquarters : Apple Campus, 1 Infinite Loop, Cupertino, California, U.S. Number of locations : 373 retail stores in 13 countries (as of July 2012) Key people : Tim Cook (CEO) Arthur Levinson (Chairman) Sir Jonathan Ive (SVP, Industrial Design)

Steve Jobs (Chairman, 1976-1985/2011; CEO, 1997-2011)

 Apple Computer, Inc. is an American multinational corporation that designs and sells consumer electronics, computer software, and personal computers . The company's best-known hardware products are the Macintosh line of computers, i-Pod, i-Phones & i-Pad. Its software includes the Mac OS X operating system the iTunes media browser.

What does it mean?

There are many thoughts on what business development really means. Is it sales? Is it partnership development? A lot of what the title means is based on the employers definition. In technical words, Business development includes a number of techniques designed to create and grow an economic enterprise. It covers the significant developments that have taken place in the company.

The Early Phase

1st April,1976The Founding of Apple

April,1997Apple gets colourful

1983-The Apple Lisa

1984Macintosh is Born

1996-Steve Jobs is sacked

The Modern Phase

2007-Iphone Shows It Magic Touch 2011-From Strength to Strength

1998-A New Minimal Image

2001-Ipod is Born

 Good relationships through joint ventures with other big companies to bring a new hit . Increase in demand of online music & other apps like cloud service. International expansion like Asian countries. Growing market of green & energy efficient products. Bluetooth compatibility with other Software.

 Competition in technology with other pc industry like Dell, HP, Lenovo, etc. Also in mobile industry like Samsung, HTC, etc. High cost of apple products . Incompatibility with windows products . Threat from Chinese market (fake products). Hi to 3rd party apps bye bye to warranty .

Apple Marketing Strategy

Apple has been so successful in these last years thanks to his fresh, imaginative way to think and do its business: a winning combination of exceptional products, great style and design, great strategy, innovative marketing, sleek and enticing communications. Apple owes its overwhelming success in the last years to the iPhone and to the smart iPod and iTunes product combination, a combination of a great hardware piece with great style, great software, great performance, user friendly interface, with a good e-business service. The iPod + iTunes halo effect and new great Mac computers and Mac OS software did the rest in increasing Apple revenue stream. In the 5 years between 2003 to 2008 the Apple share value increased 25 times, from $7.5 to $180 per share. At July 2008 prices, before the US Financial Crisis, Apple stock market capitalization was $160 billion. In January 2010 Apple shares topped the $210 mark, but even the best companies with the best products have bottleneck factors which often avoid full exploitation of the opportunities.

Apple An Insight

The iPod-

Few people are aware - and few market analysts too - that for the first 3 years the iPod was an absolute flop, and the iPod sales were not even covering the product research & development costs June-Aug 2004 something happened, and iPod sales began to grow strongly, quarter after quarter. Today, we all know where the iPod stands, and what a remarkable success it is.
The iPhone-

In 2007, with the successful launch of the iPhone, Apple has marked another milestone in its development and growth. The iPhone is 5 years ahead of all its competitors. A wonderful product, amazing user interface, great design. It is not only a mobile phone, it is a product between a mobile phone and a laptop computer

master mind behind the wonderful strategies, once said:The impact of Apple on technology is evident in small ripples and big waves everywhere you look.

GLOBALIZATION OF APPLE
Globalization means the integration of national economies into the international economy through trade, foreign direct investment, capital flows, migration, the spread of technology, and military presence. It widely impacts the processes of a country that may relate to the political, social, cultural, technological, environmental frameworks as well as the economy of a country. Apple was established on April 1, 1976 by Steve Jobs, Steve Wozniak, and Ronald Wayne, to sell the Apple I personal computer kit.

 Apple, Multinational giant, has recently considered outsourcing its production units to the companies in Asia specially China and has become a virtual firm. The company specializes in the design, development and manufacturing of electronic equipments like computers, software and smart phones. The hardware related product line of the company is well known to everyone; including iphone, Macintosh and ipad and ipod respectively While there are multiple range of softwares offered by the company to its customers that ranges from operating system to the entertainment and educational based software suits.

 This unique market position is due to its loyal and devoted customer base and its brand equity, especially in the markets of United States (MacNN, 2006). The company is listed as one of the most admired companies in the United States and in the World for four consecutive years (Fisher, 2008; Colvin, 2009; Fortune,2010). Apple is currently working on the differentiation strategy.

 Apple Inc. strives hard to provide excellent usage experience to its customers by offering innovative products in terms of hardware, software products as well as other offerings. The company is using its ability to design unique products and operating systems etc. with its integrated business units and design units. The success of the company in the global markets is due to its extensive focus on the market research and development for the development of its products and services. In order to maximize its sales and to make sure that the buyers are receiving high quality experience, the company is in a process to expand and improve its existing channel distribution network.

APPLE PRODUCTS AND SERVICES

iPhone

The iPhone is a line of smartphones designed and marketed by Apple Inc. The most recent iPhone, the 5th generation iPhone 4S, was released in October 2011.

iPod

Line of portable media players created by and marketed by Apple Inc. The product line-up consists of the hard drive-based iPod classic, the touchscreen iPod touch, the compact iPod nano and the ultra-compact iPod shuffle.

 iPad
Tablet computers , primarily as a platform for audio-visual media including books, periodicals, movies, music, games, apps and web content. Its size and weight fall between those of contemporary smartphones and laptop computers.

MacBook
Is a brand of notebook computers manufactured by Apple Inc.

iCloud
ICloud is a cloud storage and cloud computing service. The service allows users to store data such as music files on remote computer servers for download to multiple devices such as iOS-based devices and personal computers running OS X or Microsoft Windows.