Professional Documents
Culture Documents
Packaging
Analysis
3 segments
Target Minimum 5% ROI in 5 years
Assumptions
Ideal segment tests
60%/20% tests
80.891
28.31
4.25
Total (in
5 mil)
0.42
0.64
0.85
1.06
1.27
4.25
0.25
0.38
0.51
0.64
0.76
2.55
0.05
0.08
0.10
0.13
0.15
0.51
0.73
1.10
1.46
1.83
2.19
7.30
Market Share
9.71
5 Total(in mil)
0.97
1.46
1.94
2.43
2.91
9.71
0.58
0.87
1.16
1.46
1.75
5.82
0.12
0.17
0.23
0.29
0.35
1.16
Total(in mil)
1.67
2.50
3.34
4.17
5.01
16.70
4.3
Market Share
1.29
1.51
1.72
1.94
2.15
8.60
0.77
0.90
1.03
1.16
1.29
5.16
0.15
0.18
0.21
0.23
0.26
1.03
2.22
2.59
2.96
3.33
3.70
14.79
5 Total( in mil)
Case 1
Total
$50
$365.22 mil
Cost
$672.80 mil
Profit
-$307.58 mil
ROI
Sales
-46%
$83.33
$608.68 mil
Cost
$909.47 mil
Profit
-$300.79 mil
ROI
-33%
$83.33
$834.80
$672.80
$161.99
24%
$1391.27
$909.47
$481.80
53%
Case 3
Sales
Cost
Profit
ROI
Sales
Cost
Profit
ROI
Sales
Cost
Profit
ROI
$83.33
$100
$739.60
$672.80
$66.80
9%
$1232.62
$909.47
$323.15
36%
$1479.20
$861.49
$617.71
72%
Conclusions
Price at $150
Target the ideal segment
Maximum ROI
High penetration
Differentiated positioning