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WTO settled a case against Canadas export pricing; could reduce Canadas exports
Western Europe
High
2000
NA 1700
USA
Current
2389
3203 2342
Low
1600
2100 1100
Low
1625
NA 1250
Utilization/Demand remains steady to strong globally; reform in Canada (and EU) keeps world market prices firm
4
TRQs & Subsidies: prohibitive over quota rate; administration of TRQ; dump market
OTHER: packaging, labeling, testing, inspection, mandatory shelf life requirements, recipe and manufacturing declaration, standards of identity
OTHER:
NICHE
Specialty Products
Lactose Ice Cream Concentrates
NICHE
Defined by high value, or tariff avoidance; market often defined by regulation and barriers; not a lot of value to commercial producers
8
Highly volatile, low margin, fungible standard products; markets distorted by subsidies and barriers
North America
USA TRQs domestic support = gross overproduction of NDM, minimum prices per class, standards of identity Canada TRQs,with over quota tariffs, until recently two-tiered pricing Mexico growing market; preferential treatment via NAFTA hurts 3rd parties
10
PRICES: export prices increase 18-40 pct for most products; 40 pct for cheese URUGUAY: could see 84 pct increase in value of cheese exports; 15 pct increase elsewhere
NICHE: certain niche products can and are exported without trade agreements; in fact lack of agreements sometimes define the product and market
12
Brazil will not open to ag imports - Ricardo Ferreira, rep of GDA/ALG US likely to pursue even FTAs
Keep pressure on Brazil
Facilitation/Transparency
13
Ice Cream
Growing export product: US ships 40 million gallons totaling $USD80-100 mln per year Japan, United Kingdom, Mexico, Canada, Hong Kong are top 5 importers
14
Specialty Products
Two key niche markets in Asia served by Fonterra of New Zealand:
Stolle Milk from cows which are immunized to induce the formation of antibodies in their milk, has seen a 50 per cent rise in sales in Taiwan, since SARS (500 MT) Colostrum - first four milkings after calf birth from pasturefed, non-immunized cows, are well above forecasted levels in China (200 MT)
15
US Dietary Guidelines
US Food Pyramid average diet should have 22 percent more dairy Most would be low fat products yogurt, low fat cheese Revised in 2005, new focus on weight loss properties of dairy calcium
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Chevre De Belley Blue D'Auvergne (France) Caerphilly Wales Huntsman (England) Kashkaval Morbier (France) Parmesan Reggiano (Italy) Parrano Cheese (Dutch) Port Salut (France) Saint Andre - Triple Cream (France) Saint Nectare (France) Taleggio (Italy) Tilsit (Danish)
$11.99 $ 7.99 $ 6.99 $ 9.99 $ 7.99 $ 7.99 $12.99 $11.95 $17.99 $12.98 $ 9.49 $13.95 $ 8.49
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Price Calculation
300-400 pct mark up FOB processor to retail to cover:
Air freight Insurance Document handling of $100 Duty of 35 percent No import license for high tier duty Brokerage, wholesale, distribution
18