Marketing Segmentation

(Newspaper Company) By Sajith Gunathilaka Uoksajith@gmail.com

Wijeya Newspapers
Newspapers Daily Lankadeepa Weeklies Sirikatha Magazines Lanka Woman(LW)

Adha

Tharunaya

GO

Daily Mirror

Wijeya

Hi!!

Daily FT

Vijey

Bilindu

Sunday Lankadeepa

Wijeya Braille

Wijeya Pariganaka

The Sunday Times

Easy Guide

Wijeya Newspapers Marketing Segmentation

Wijeya Newspapers

Demographic Segmentation

Behavioral Segmentation

Gender

Age

Life Style

Benefits

Loyalty

Sirikatha Lanka Women Tharunaya GO

Wijeya Vijey Bilindu Tharunaya GO

Adha Hi!! Lanka Women GO

Daily FT Wijaya Braille Wijaya Pariganaka Easy Guide

Daily Lankadeepa Dailymirro Sunday Lankadeepa Sunday Times

Demographic Segmentation
Sirikatha
Lanka Woman(LW)

Tharunaya

GO

Variables

Demographic -Gender(female)

Demographic -Gender(female) -Life style Women and House Wives -Fashion & style -Weddings & Events -Food -Health -Homes -Travel

Demographic -Gender(male) -Age(youth 18-28) Young adult male

Demographic -Gender(male) -Life style Modern guys

Target Group

Women and House Wives -News -Health -Beauty -Culture -Women's Education -Cuisine -Gardening -Crafts -Women's literature and novels -Essential things woman -Low price

Contents

-Sports news -New technology -Guidance's for younger's -International -Education

-Life/love -Architecture -Entertainment -Nature -Business -Auto mobile

Benefits

-Essential things for woman

-Attractive -Low price -new things

-Newly things

Demographic Segmentation
Wijeya Vijey
Bilindu Adha HI!!

Variables

Demographic -Age(children)

Demographic -Age(children)

Demographic -Age

Demographical -Life style

Demographic -Life style

Target Group

A Sinhala weekly for children

High quality Tamil language weekly for children -Education Information

Little princes and princesses

Non readers of News Papers & young Generation

Society

Contents

-Education Information

-First step to the -Day to day happen -Political vast world of -International knowledge -Sports -Fun filled - Entertainment activities -Economy -Woman -Exercise for before pre school knowledge -Easy to read -Low Price -Attractive -Essential news

-Events -Happenings -Cuisine -Interior -Travel -Leisure and much more -can get information about day to day activities

Benefits

-New information -Develop the existing Knowledge

-New information -Develop the existing Knowledge

Behavioral Segmentation
Daily Lankadeepa Daily Mirror Sunday Lankadeepa The Sunday Times
Variable Behavioral -Loyalty Behavioral -Loyalty Behavioral -Loyalty -Benefits Sinhala reading common public Behavioral -Loyalty -Benefits English reading common public

Target Group

Sinhala reading Common Public

English reading common public

Contents

-Local news -Political -International -Sports

-Local News -International news -Financial news -Sports news

-Local News -International news -Business news -Sports news -Political -Features classified

-Local News -International news -Business news -Sports news -Education -Entertainment -Features classified -Main news in the previous week -Whole story of main news

Benefits

-Day to day happen -Easy to read

-Day to day happen -Easy to read -Attractive -Essential news

-Main news in the previous week -Whole story of main news

Behavioral Segmentation
Daily FT Wijeya Pariganaka

Wijeya Braille

Easy guide

Target Group

People who need financial information

Persons who interest in computer side

Blind persons

People who need information about Information technology

Contents

-Financial news for business

-Day to day happen -Computer Lessons -New technological devices -E News - News about Games Behavioral -Benefits Behavioral -Benefits

-New technological
information

Base Of Segmentation

Behavioral -Benefits

Behavioral -Benefits

Benefits

-Day to day financial news

-Help to blind persons -Can get hi-tech knowledge to Sinhala readership.

-Can get new technological Innovations

Thank You!