Project Proposal

Definition
A project proposal is a detailed description of a series of activities aimed at solving a certain problem. It is written document that seeks to persuade readers to accept suggested plan of action The proposal should contain a detailed explanation of the:
justification of the project; activities and implementation timeline; methodology; and human, material and financial resources required.

Types
Business Proposal

Based on Target audience

Based on Source

Internal Proposal

External Proposal

Solicited Proposal

Unsolicited Proposal

Internal Vs External Proposal

Internal Proposal
Written to someone with in an organization
Proposal for training program Proposal for increasing productivity

External
Written from one separate independent organization/ entity to other
Proposal for nationwide advertising campaign against illiteracy

Solicited Vs Unsolicited
Solicited
Arises out of a specific demand RFP (Request for proposal)

Unsolicited
Initiating a proposal yourself

Proposal Formats
Memo with Separate proposal
Cover letter and attach the proposal after it Cover letter briefly outlines the proposal

Business letter proposal

Put entire proposal within a standard business letter Include headings and other special formatting elements as if it were a report

Memo Proposal
Entire office proposal within standard office memorandum

Simple Proposal Formula

For each section/ requirement, you must address
Who -> wholl do the work, wholl manage the work What What need to be done/ delivered, what will be required to get it done, What it will cost Where Where will the work be done, Where will it be delivered How How to finance the budget, How will the work be done When When the key milestones reached Why Why we have chosen approaches and alternatives

Writing winning Business proposal

Solution
How your solution is best amongst other bidders Ensure that the solutions can be implented successfully

Benefits Credibility
Past proven records

Samples Targeted
Speak the language spoke by the audience