Presented

by
Muha mmad Tala l
Butt
 Presentation
Include
 Why Nokia ?  Target Market

 History  Positioning

 Mission statement  4Ps

 Brand personality  BCG Matrix

 Market Segmentation  SWOT analysis

HISTORY OF NOKIA
 It also provides the services for network operators.

 Company recorded revenues of 41,121 Million € in 2007

about 20.3% increase from 2006.

 Company offers its products in 150 countries. Its HQ is in

 Espoo, Finland and employees about 68,500 people . Other

 company of Nokia are in China , Hungry , Germany , Korea

and India
 WHY NOKIA?
The largest market share ever gained by
Nokia is in Peshawar 88% more than allover
Middle East and Africa
 Largely available
 Greater network coverage
 Easily repaired
 Changeable body casing
 Updating software
 Only dealing in mobiles

“ Nokia is world third richest company ”

 History
A leading player in mobile communications all over the world,
NOKIA first started operations in the early 1980s

The NOKIA "arrows"

NOKIA Company logo. logo before its
Founded in Tampere Connecting People
in 1865, logo 1966. logo.

Finnish Rubber Works "Connecting People"

Ltd, Helsinki:1898 slogan, invented by
Ove Strandberg.
 HISTORY OF NOKIA
Nokia is a Finland based company, incorporated
in 1967.

Nokia started of as a pulp, rubber and cable

manufacturing

company to a major manufacturer of mobile

devices.

It’s the leading manufacturer of mobile devices.

Nokia offers a wide range of mobile devices with

 NOKIA in
Pakistan
 NOKIA in
Pakistan
 The Nokia care centre has been established
to facilitate consumers and is a global
initiative, which is the first of its kind in
Pakistan

 Nokia care was launched in Lahore last

month and is now being launched in Karachi,
with many more to come.

 NOKIA cover approximately all over the

Pakistan.
 Preparation
Method
 MISSION
STATEMENT
 Everyone has a need to communicate and share. Nokia
helps people to fulfill this need and we help people feel
close to what matters to them. We focus on providing
consumers with very human technology – technology that
is intuitive, a joy to use, and beautiful.

 We are living in an era where connectivity is becoming truly

ubiquitous. The communications industry continues to
change and the internet is at the center of this
transformation. Today, the internet is Nokia's quest.
 Strategy
Nokia is a consumer led company.
There is a progressive and continuous
increase in consumer involvement with
technology and communications globally.
People are broadening their modes of
communication to include the web and,
social networks are becoming central to
how people communicate.
 BRAND
PERSONALITY
Nokia focused on building customer, relationship
and trust.

Building friendship and trust is the heart Nokia

brand.

Logo shows their brand personality.

 About NOKIA
Products
 Variety:
Nokia have variety in N-Series . Like N-70, N-73,
N-85, etc.. ..

 Quality:
Nokia gain brand personality and market
shares because of its quality.
 PRODUCT Cont ..
..
 Design:
Nokia sets are of various design such as Flip
sets , Flat sets, Slide sets , Sets with rotating
camera etc.
 Products Cont .. ..
 Features:
Each set of Nokia has its own features . The
models of Nokia are based on features.
 Different Products
Of NOKIA
 NOKIA N-
Series
 It's the freedom to discover, enjoy, create
and share the things that matter, all in one
device.

The latest mobile series called N-Series by

NOKIA is a revolution in the cell phone
industry.

The latest phone in this series is NOKIAN-

96.It is a unique phone of its kind.
 NOKIA N-
96
Different Views OF
NOKIA N_96
Hardware platform of
NOKAI N-96
 About NOKIA N-96
 N96 is the most expensive and
powerful model in the whole
Nokia portfolio.

 The phone utilizes a two-way

slider allowing access to media
playback buttons or a keypad, but
not both simultaneously.

 It comes with an astonishing 16

Gb of onboard and 8 Gb of
replaceable flash storage, and has
a pronounced focus on the video
 ACCESSORIES
The accessories supplied with the phone are :

 Data cable

 Stereo hand free

 Phone charger

 TV out cable

 512 MB Memory card

 User guide
 Technical Profile
 System:
WCDMA900/2100 (HSDPA), EGSM900,
GSM850/1800/1900 MHz (EGPRS)

 User Interface:
S60 3rd Edition, Feature Pack 2
Multimedia Menu
 Technical Profile
 Weight:
125 g

 Display:
2.8 inch QVGA (240 x 320 pixels) with
up to 16 million colors

 Battery:
Nokia Battery BL-5F
 Main
Camera
 Talk time: Up to 150 min (3G), 220 min
(GSM)

 Standby time: Up to 200 hrs (3G), 220 hrs

(GSM)

 Video playback: Up to 5 hours (offline mode)

 Music playback: Up to 14 hours (offline

mode)
 Connectivity and
Data Services
 Micro-USB connector

 3.5mm stereo headphone plug and TV-out

support (PAL/NTSC)

 Bluetooth wireless technology 2.0 with A2DP

stereo audio, enhanced data rates (EDR)

 GPS receiver with support for assisted GPS (A-

GPS)
 Video and TV
 Watch high-quality video on the 2.8 inch display

 Store up to 40 hrs of video on the 16 gigabytes of

memory,
and expand storage further with the microSD card slot

 Video playback at 30 fps, for a wide array of formats

 Access internet video feeds through Nokia Video

Center

 Transfer videos from compatible PC, using Hi-Speed

USB 2.0
 Battery
Nokia N96 is equipped with a relatively
old battery, the same with the original Nokia
N95. It’s a BL-5F unit sporting a 950 mah
power output capacity.
 Software
Nokia N96 bases off the S60 3rd Edition
Feature Pack 2 platform. A comprehensive
review of the base functionality provided by
the said platform is already available in a
separate article on our site, so there’s no
sense in duplicating the sentences in this one.
The preinstalled service clients include an
online music store, Share on OVI and so on –
nothing overly surprising at all.
 AVALIBILITY

N-96 will be available to the customers on

1st June at NOKIA outlets. And will also be
available in market after 1 week of launch.
 Segmentation
Strategy
 
 Geographic:

o Nokia immediate geographic target is rural India.

o The total targeted population is estimated at 100
million.

 Demographic:

o Male and female.

o Ages 25-50, this is the segment that makes up 80%
of the Nokia mobile phone market according to the
NOKIA Ltd.
o Professionals and College students.
 Consumer Segment

Light Users
Medium Users
Heavy Users
 Heavy Users
Our target segment is heavy users

 We chose this Category because heavy user

have ability to buy our product.

 In this category users like latest products with

latest features.

 Heavy users want something new and stylish.

 Target Market
In Pakistan a developing country nokia
has mainly targeted

 Target market for the Nokia N96 mobile phone

is between ages 20-40.

 Who want to use Something Special

 International Students

 Teenager and Business class

 POSITIONING OF N-
96
N-96 has created a distinct position in
customer mind by

 Nokia logo…..>

 Slogan……> “Know our past. Create the

future”

 Latest Ring Tone

 POSITIONING OF N-96
Cont .. ..

 New Messages Tunes

 The specific message that is conveyed to the

customers in every advertisement.
 POSITIONING OF N-96
Cont .. ..
 Brand name:
Brand name is written on N-96 .
 Product

NOKIA N-96
 Product
Latest technology.

Text messaging and games like

Snake and Memory.

Stylish and attractive

Accessories that consumers buy

with them (carry cases, hands free
kits and in-car chargers).
 Packaging Of NOKIA N-
96
Packaging is important because it protects
products as they make their way from factory
to customers.

Attractive Packing

Good Packing

Secure Packing
 PRICE
Price of NOKIA sets are always reasonable
for Customers

Price Of Our new product is 42,700

NOKIA N-96 price is reasonable

NOKIA give Allowance on sale

 PROMOTION
Advertising:

Though TV , Sign boards , Bill boards , Radio and

Newspaper
Broachers , Posters ,Dummies and display stands

Personal selling:

 By product training to Distributer.
 PROMOTION Cont .. ..
Sale pr omot io n:

 Gift like Yamaha bike , Philips TV , Mitsubishi

split AC, watches and digital diary

 With N-96 mobile offer 2500Rs original Blue

tooth free

 With N-96 offer leather Wallet

 With N-96 offer caps and shirts

 PLACE

 Channels:
Nokia > Distributer > Whole seller > Retailer >
Customer

 Coverage:
Nokia n-96 available all over Pakistan on 1st June.
PLACE Cont .. ..
 Distributer:

Nokia main distributer are I2,United mobiles,

Mobile zone and Advance telecom. Nokia mobiles
are mostly available through every mobile outlet in
Pakistan.
Macro Enviroment of NOKIA N-96
POLITICAL FACTOR:
Nokia reported spending $5.4 million on
lobbying in the U.S. in 2007 and $2 million on
lobbying in 2008.
ECONOMIC FACTOR:

Nokia had to change its functions from single

market to global market due to collapse of
Russian Federation.
SOCIAL FACTOR:
Nokia has been a member of the United
Nations Global Compact since 2001
acro Enviroment of NOKIA N-96
TECHNOLOGICAL FACTOR:
Changes in technology

LEGAL FACTOR:
Patents and technology

ENVIRONMENTAL FACTOR:
Environmental impact of supplier‘s NOKIA N-96 and
processes. Environmentally ethical considerations
amongst suppliers. Life cycle impact of NOKIA N-96
throughout the supply chain
 SWOT

SWOT analysis is also another

way of deciding on a successful
marketing scheme, we must look at
strength, weakness, opportunity and
threat.
 Strengths
NOKIA is the One of the most popular
mobile communication. company in the
industry

NOKIA N-96 is high product quality.

Product Is warrantee worldwide.

Fashionable product ( serve new trend).

Global marketing (product).

 WEAKNESSES
Its not easy to use

Low voice quality

Heavy set

Market skimming prices of this Set

 OPPORTUNITIES
Mobiles with computer window

New growth markets

Other hand held devices

Well designed and styled sets

 THREATS
Looking mainly at the competition that are taking
away Nokia’s market share.

Orange, Vodafone and O2 and many other

operators are globally selling their own brands of
phone.

Higher import charges.

China Mobile made Copy Of NOKIA Sets.

The Morph concept
Nokia E- series

Nokia N- Series
Nokia Symbian series
 Product life cycle of
NOKIA
Maturity
Profits
Sales
Nokia Symbian
& N- Series
or
Decline
Nokia 30 & 40 Series

Growth Sales curve

Nokia E- series

Introductio
n Morph concept
The

Time
 Maturity
Profits
Sales
or
Decline

Growth Sales curve

Introductio
n
NOKIA N-
96
BCG Matrix of NOKIA
N-Series Premium Series

Entry
Level N-Gage
BCG Matrix of NOKIA N_96
Nokia
n-96
 Market share
strategy
90
80
70
60
50 Nokia
40 Sony Ericsson
30 Samsung
20
10
0
2005 2006 2007 2008