Presentation on Automobile Industry

Group 3 Chitkara Business School Jimmy Narang Sriparnika Madhav Sood Prerna Sanotra Sahil Sharma

Automobile Industry
Power Stroke from 1897 and so on.

History
The first car ran on India's roads in 1897 Embryonic automotive industry emerged in India in the 1940s. Mahindra & Mahindra under license from Willys branched out into the manufacture of light commercial vehicles (LCVs) and agricultural tractors

Evolution
The Independence marked the evolution of Indian automotive industry The growth was relatively slow due to nationalisation and the license raj which hampered the Indian private sector Maruti Udyog Japanese & Indian venture firmed the sector

Pillars to Industrial Growth

The economic liberalisation in 1991 and the gradual weakening of the license raj Tata Motors, Maruti Suzuki and Mahindra and Mahindra, expanded their domestic and international operations The Indian government chose Suzuki for its jointventure to manufacture small cars Bajaj , Hero Honda , TVS etc emerged as leading two wheeler and three wheeler producers with Hero Honda as largest shareholder

Exports and Data

In the year 2009, India rose to be the fourth largest exporter of automobiles following Japan, South Korea and Thailand Monthly sales of passenger cars in India exceeded 100,000 units and has since grown rapidly to a record monthly high of 182,992 units in October 2009 Predictions made by Ernst and Young have estimated that the Indian passenger car market will have a growth rate of about 12 percent per annum over the next five years to reach the production of 3.75 million units by the year 2014

Current Status
The automobile sector of India is the seventh largest in the world The country is the largest manufacturer of motorcycles and the fifth largest producer of commercial vehicles Many foreign brands are setting up roots in Indian soil India overtook China by emerging as the fourth largest exporter of cars in Asia. Recently AutoExpo-11 was a huge success and marked a milestone in Indian Automotive Sector

Market Size Of Automobile Industry

Grown at a spectacular rate on an average of 17% for last few years Attained a turnover of USD $35.8 billion Has provided direct and indirect employment to 13.1 million people The projected size in 2016 of the Indian automotive industry varies between $122 billion and $159 billion including USD 35 billion in exports

Major players in India

Audi BMW Chevrolet Fiat Force Ford General Hindustan

Honda Hyundai Lamborgini Maruti Mahindra Mercedes Mitsubishi Nissan Motors

Cont.
Porshe Reva Rolls Royce San Motors Skoda Tata Toyota Volvo Volkswagen

Market Shares
Tata Motors - Commercial Vehicles 63.94%, Passenger Vehicles 16.45% Maruti Suzuki 46.0 % Hyundyi Motors 14.15 % Mahindra & Mahindra - Commercial Vehicles 10.01%, Passenger Vehicles 6.50%, Three Wheelers 1.31% Ashok Leyland - 22 %

Major Challenges
Rising oil prices Human resource Rise in disposable Income Highways not up to the mark Limited number of component suppliers Fall short in product development Customer Relationship management

Global Players
GM Toyota Ford Hyundai Maruti Suzuki Honda Skoda Volvo Suzuki Motorcycle

And
Mercedes Benz BMW Volkswagen

Impact of Global Crisis

Global vehicle production fell by 3.7% from 2007 to 2008 NAFTA and South America were most badly hit Employment conditions affected by international trade in motor vehicles and automotive components and parts, flows and stocks of foreign direct investments. Difficulty in obtaining loans for car

Value chains were in a dire state Plants were shuttered temporarily Huge debt loads, high fixed-capital costs, high labor costs, and immense pension and health care commitments to retirees added to the immediacy of the damage. The high cost and growing longevity of motor vehicles prompted buyers to postpone purchases

Latest Trends
Remote keyless entry Drive by Wire Electronic suspension Adaptive cruise control Tire pressure monitoring Navigation systems Automotive digital electrical systems and onboard networks

Cont
CMOS logic gate PLDs reduce engineering devlopement time Driver assistance applications Rear seat entertainment systems High definition control systems

Top Executives in the industry

Michael Perschke, Head, Audi India

Was general manager for Mercedes-Benz (1997 2000) Joined Volkswagen in 2004 and has worked in Audi AG from 2008 onwards Incharge of its European service

Shinzo Nakanishi, MD & CEO, Maruti Suzuki India Ltd

Has been the company's non-executive chairman since 2002 Boosted the company's compact car lineup with the introduction of MSIL's world strategic models the A-star, Ritz, Swift, etc Initiated work on Maruti's hybrid vehicles

Mr. Han Woo Park CEO & MD ( Hyundai Motors India Ltd)
Joined in 1982 in finance department with cost auditing and financial operations Joined Hyundai Motor India Limited in 2003 as the Chief Financial Officer has a vast experience and understanding of Hyundai Motor India Ltd and the Indian culture and has

Business Administration University of Dankook South Korea