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NOKIA

ABOUT NOKIA
• Founded by Fredrick Idestam
• Head office in Finland
• Strong R&D presence in 10 countries
• Device manufacturing in 9
countries
• Sales in more than 150 countries
NOKIA IN INDIA
• Entered in 1994

• Nokia 2110 – first ever GSM call

• Operating office – New Delhi, Mumbai, Kolkata,


Bangalore, Hyderabad, and Ahmadabad
• The Indian operations – handsets and network
infrastructure businesses
• R&D facility in Bangalore, Hyderabad and
Mumbai

• 10th manufacturing facility in Chennai, USD


150 million, March 2006 and employs over 4100
Some first for Nokia in
India
• 1995 – First mobile phone call made in
India on a Nokia phone on a Nokia
network

• 1998 – Saare Jahaan Se Acchha, first


Indian ringtone in a Nokia 5110

• 2000 – First phone with Hindi Menu


(Nokia 3210)

• 2002 – First Camera phone (Nokia


7650)
• 2004 – Saral Mobile Sandesh, Hindi
SMS on a wide range of nokia phones

• 2004 – First Wi-Fi Phone- Nokia


Communicator (N9500)

• 2005 – Local UI in additional local


language

• 2006 – Nokia manufacturing plant in


Chennai
STRATEGIES
• Customer remains the top priority
- Nokia’s priority is to be the most preferred
partner to Operators and Retailers.
- the brand goal for Nokia is to become the most
loved brand by the customer

• Nokia’ s business strategy focus on :


6. Trusted Consumer Relationship
Maximise Nokia’s lifetime value to customer
9. Best mobile devices everywhere
Enhance and capture market growth in
emerging markets
12.Context Enriched Services
Take share of business mobility market
• Nokia now has separate marketing strategies --
customized products and advertising -- to address
the needs of each segment.

• Live, for instance, offers basic handsets low on


features and price. It is aimed at first-time users
whose basic need is to stay in touch with voice as
the main driver.

• The second segment, Connect, focuses on more


evolved users who seek functionality, features
and connectivity. Accordingly, phones in this
segment offer GPRS, camera and music
capabilities.
Basic
Handsets
Nokia 1110i Nokia 1209

Functionality & Feature


Based

Nokia 6300 Nokia 5300


• The next two categories, Achieve and Explore,
are aimed at high end users and include top-
end handsets like N-series and E-series.
They target multimedia applications, imaging,
mobile TV, music, Internet service and gaming to
next segments.

E 71 N97
INTERNATIONAL REACH
• The 10 largest markets were
US, UK, China, Germany, Italy, France, UAE,
Thailand, Brazil and Poland, together
representing 60% of total sales

• Nokia has appointed JWT as its global network


marketing agency.

• JWT will support the lead creative agencies in


the implementation and localization of global
campaigns.

• Also, as a strategic global partner, the agency


will support local marketing activities in over 80
markets worldwide.
Nokia Chooses JWT as
Marketing Agency

"Working together with JWT will help us to align our
marketing efforts. With one global marketing network partner,
we believe we will be better positioned to reach our goal of
becoming the most loved and admired brand by people in the
world",

-Pekka Rantala, Senior Vice President, Nokia.


…and is the most loved and
fastest growing brand in
1 2%
2 3%
3 1%
4 3%

5 7%
PRODUCT LIFE
CYCLE
The Product Life Cycle
(International)
Maturity
Profits
Sales
Nokia
Symbian
or

& N- Series Decli


Nokia
ne30 & 40
Series
Growt Sales
h
Nokia E- curve
series

Introductio
n Morph
The
concept

T
ime
The Product Life Cycle
(India)
Maturity
Profits
Sales
Nokia N-
Series
or
Decli
Nokia
ne30 & 40
Series
Growt Sales
h
Nokia Symbian curve
series

Introductio
n E-
Nokia
series

T
ime
Thanks
Presented by F 10 Students (IIPM)
:-
Vikas Yadav
Siddharth Joshi
Pushkar Gogia
Gaurav Dua
Akshat Ghai

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