Exelon

Research outline:
Objective. Introduction. Market Value. Market share. Company portfolio. Our product. Factors affect Supply. Factors affect Demand. Supply. Demand. Supply and Demand. Elasticity. Conclusions. References.

Objective
To study Exelon as Anti-Alzheimer product its Supply, Demand, Elasticity and the factors affecting it.

Introduction
Anti-Alzheimer market in Egypt; Market type: Oligopoly market it has main 3 players from a 3 multinational companies taking the largest market share and their activities has a direct effect on the total market. We are going to study Exelon in this Market for the years 2008,2009,2010 and 2011

Market Value
Money
40000000 35000000

30000000

25000000

20000000

Money

15000000

10000000

5000000

0 y08 y09 y10 y11

Company Portfolio
Novartis: Its a multinational pharmaceutical company in 2012 ranked No.1 sales wise in Egypt . Headquartered in Basel, Novartis employs nearly 96,000 people worldwide and has a presence in over 140 countries. The company's pharmaceutical products cover a wide range of therapeutic areas such as: oncology, blood diseases, cardiovascular diseases, organtransplant, tissue, immunity, neuroscience, ophthalmology, high blood pressure, respiratory diseases, rheumatism and arthritis.

Our Product (Exelon)

Exelon (rivastigmine): Anti-Alzheimer Class: Cholinestrase inhibitor. Mechanism of action: prevents the breakdown of Acetylcholine (neurotransmitter in the brain) through the inhibition of both Acetylcholine estrase and buterylcholine estrase. Indication: FDA approved for treatment of mild to moderate Alzheimer dementia and Parkinson dementia. It has 2 forms: Exelon caps and patches

Factors affecting Supply

Input prices Technology Expectations Number of sellers

Supply
Supply
1000000 900000 800000 700000 600000 500000 Supply 400000 300000 200000 100000 0

Factors affecting Demand

Consumer income Prices of related goods Expectations Number of buyers

Demand
Demand
1000000 900000 800000 700000 600000 500000 Demand 400000 300000 200000 100000 0

Supply and Demand

1000000 900000 800000 700000 600000 500000 400000 300000 200000 100000 0

Demand Supply

Elasticity
Price elasticity of demand= percent change in quantity demanded percent change in price Price elasticity of demand for Exelon is 0.77 so its Inelastic Demand

 Price elasticity of Supply= percent change in quantity Supplied percent change in price Price elasticity of Supply for Exelon is 0.25 so its Inelastic Supply