Professional Documents
Culture Documents
Vision
Nestls global vision is to be the recognized leading Nutrition, Health and Wellness Company;
Lead a dynamic, passionate and professional workforce Meet the nutrition needs of consumers of all ages Deliver shareholder value through profitable long-term growth
Mission
To positively enhance the quality of life of the people of Pakistan by all that we do through our people, our brands and products and our CSV activities.
Product Portfolio
Product of choice
Features
Drink selection
Brew capacity Dimensions Power Cold water
SWOT Analysis
STRENGHTS: New proposition in the market Large market share No competition Weaknesses: Imported machine hence high cost Initially only two flavors No maintenance available in Pakistan
Opportunities: Potential for growth Catering business a great market opportunity Opportunity to partner with key
Threats: High price sensitive New players entering the market-Lipton HOReCa moving into its own machine development
Objectives
Problem or Issues
Dedicated Distributor
Right Outlet Selection Understanding the Needs
Action Programs
Developing Strategies:
What is the Sales Teams present condition? What trends are apparent? What are the most important objectives? What are the strategies for getting these objectives accomplished?
Action Plan
Create excitement on ground Activation to generate trial and create awareness Launch kit to trigger consumption Gift hampers to create PR with key accounts
Financial Projections
No of machines
Avg sales per machine per day Price per kg No. of days Volume (T)
400
1.50
650
350 210
The initial sales budget for the vending machine is 20million with a payback in 1.45years, given an inflation rate of 10%.
Controls