Professional Documents
Culture Documents
Submitted By:
Sandeep sharma MBA 3rd sem (2nd yr)
History of Dabbawalas
Started in 1890 by Mahadeo Havaji Bacche (Mahadeo), a migrant from North Maharashtra. Mahadeo recruited youth from the villages neighboring Mumbai, who were involved in agricultural work. Service started with about 100 Dabbawalas. Three tier structure:
Executive committee Mukadams Dabbawalas
Some Facts
No use of computer technology Total Area Coverage: 60-70 Km. Incentive system with equal pay for all Easy coding scheme as the level of literacy is not very high Not even a single strike in over 100 years. World record in best time management. Name in GUINESS BOOK of World Records.
President
Mukadams
Secretary
Dabbawalas
Dabbawalas Performance
Delivering a Six Sigma performance (99.99%) = 1 error in 16 million
GAPS Model
Almost no gap
Equipment Constraint
PRICE
From June 1, 2012 Standard price between Rs.500 Rs750 per month is followed by dabbawalas throughout Mumbai.
PEOPLE
No. of employees:5000 Cultural similarity all dabbawalas belong to the same community. No Alcohol Drinking during business hours Wearing White Cap during business hours
PHYSICAL EVIDENCE
Carrying Identity Cards Various centres Dabbawalas wear Gandhi caps which makes them easily identifiable.
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Stage III
The dabbawalas get off their respective stations where a Mukadam resorts all the dabbas and the dabbas are grouped according to the area of delivery.
Stage IV
The dabbawalas take their consignments and deliver the dabbas to each clients office or school. Deliveries are made either by walking, using a tray, or on a bicycle.
Challenges
Increasing no. of fast food joints which provide delivery facility. Organisations give food coupons to employees. High dependency on local trains Next generations are not interested as rewards are low. Low Literacy in dabbawalas. Adverse weather conditions.
Suggestions
Use technologies like SMS for bookings. Extensive use of website for online bookings: www.dabbawala.in Promotion of home cooked meals and its benefits. Promote themselves as brand. Dabbawala merchandise.