Apple Store: Recruitment & Selection Strategy

Presented By: Anuj Verma (69) Anupriya S. Tyagi (70)

Introduction
Steve Jobs and Steve Wozniak founded Apple 1st April 1976. Their liking in electronics led to the deep interest in computers. Their dream was to make personal computer which are user friendly. First Apple Mac - 1984. Apple is now a market leader in making and launching new product. Apple is the one of the biggest innovators in the computer and music industries.

Apple Stores Retail Location

The company has its own retail outlets. The first retail outlet was opened in Mclean, Virginia, in 2001. it has more than 280 stores in 10 countries. Apple tops many retailers in in store sale, generating $4035 per retail sq. foot per yr. beating the other retailers like Tiffany and Best Buy The Apples retail strategies is the huge success.

CASE: Manager (Apple Store)

Apple stores provided company with an important physical presence to act as both a sales location and an advertisement. Excellent customer service as well as controlling its brand image.
This case deals with an opening for a Manager at an Apple Store.

Relation to other Jobs

Market Leader

Store Leader
Manager

Primary factor affecting - Recruitment Strategy

Differential Corporate Strategy
Releasing innovative and fun products Ignites the passion of Apple fans through excellent customer service Continuous Innovation towards the next big thing.

The recruitment strategy is aligned with business strategy

hiring the best engineers and managers treating them as an investment and not cost incurred.

Existing Recruitment Strategy

INTERNAL
Existing Employees Employees Referrals Rehiring

EXTERNAL
Advertisements Campus Recruitment Walk In Interviews Medias E Recruitment

Suggestions for Recruitment

Direct Mail Internal Pool through subsidiaries Consultants Poaching Social Networking Site LinkedIn Previous Applicants

Selection Process
Psychometric Test Personal Interview References and Background Check Physical Examinations

THANK YOU