APPLE.

INC

April

1st,1976

ABOUT COMPANY - Founded

January 3rd,1977 - Incorporated

Headquarters - Cupertino, California

Co-founders - Steve Jobs, Steve Wojniak CEO - Tim cook

Chairman - Arthur Levinson

SVP, Industrial Design - sir Jonathan ive

Contd.
Industry - Computer software, computer hardware, consumer electronics. Revenue - US$ 108.249 Billion Operating income - US$ 33.790 billion Profit - US$ 25.922 billion Share Price 254.24$ (Newyork Stock Exchange)

Apple Inc.
Apples Current Information

Logos of Apple:

1976

1977-1998

Present Logo

Vision/ Mission
Vision:
To become the world wide leader in computer and mp3 player sales.

Mission:

Apple is committed to bringing the best personal computing, and mobile usage experience to students, educators, creative professionals and consumers around the world through its innovative hardware, software and internet offerings.

SWOT ANALYSIS
Strengths
Style/Brand High quality Easy to carry

Weakness
Unsafe for corporate use? High price Not issued dividends Limited distribution channels

Migrate people to Apple

Pressure from competitors Similar devices

New social device

Ipod connectivity

Highly developed market

Opportunities

Threats

Competitors for Apple:

Windows OS and Media player for playing music and Video (Microsoft). Competition to Mac OS X (Linux).

Alternative sources of computer hardware (Dell, Hp, Lenova). Small stylish Mp3 Players ( Creative and Samsung). Online music stores similar to itunes stores (Napster). Competition for iPhone (Google Next).

Human resource management

Human resource objectives and strategies Human resource policies Human resource performance Partnership program (a)creating a forum (b) change champions

Contd
Training and development
(a) offer or efficiency program (b)Business driven needs training (c)Personnel development category (d)General awareness education

Staff appraisal Trends Competitive advantage

Corporate resources: Marketing

Marketing strategy

Marketing mix

Apple adopts Four Ps ;

1. Product
2. Price

3. Place
4. Promotion

Advertising

Brand positioning

Ipod Nano Ipod shuffle

Ipod classic

Ipod Touch

STRATEGIES
. Corporate strategies:Corporate level strategies deals with identifying the business in which a company should invest its resources and possible opportunities for expanding or contracting.

Functional strategies
Company resources
a. Superior efficiency b. Superior quality c. Superior innovation d. Superior customer responsiveness

Business level strategies

Business strategy can gain a competitive advantage over its competitors in the industry.
Customer need Customer groups Distinctive competencies Differentiation strategies

Global strategies
Apple unique history made the company known as the typical example for the American dream stereotype. Apple is more than a domestically operation enterprise. Over the year its has become a pure multinational, resourcing raw materials and selling products globally.

Global strategies

Apples foreign operation Apples transnational strategy Apples methods of entering new markets Pressures for cost reduction and local responsiveness

Conclusion:
Apple and Steve Jobs sometimes become one, but theres no clear guess about Apples future without Jobs. Apple Products are more advanced, easier to use and designed better than Windows.