NAME OF COLLAGE: GURUKUL

COLLAGE OF COMMERCE. ADDRES: TILAK ROAD GHATKOPAR(E), MUMBAO-400 077. SUBJECT NAME: FINANCIAL SERVICES A PROJECT ON: SUBMITTED TO:PROF. SUBMITTED BY: VORA MONIK J. KOTHARI VISHAL G. DEDHIA DARPAN K. RATNANI HIRAN D. KATTA NIKHIL H. STANDARD: F.Y.(BANKING & INSURANCE) SIGNATURE:

INTRODUCTION
HSBC is one of the largest banking and financial services organisations in

the world. HSBC international network comprises around 8,500 offices in 86 countries and territories in Europe, the Asia, Pacific region, the Americas, the Middle East and Africa. Through an international network linked by advanced technology, including a rapidly growing E-Commerce capacity. HSBC provides a comprehensive Rang of financial services, personal financial services, commercial banking, corporate, investment banking, and
markets, private banking and other activities.

ACKNOWLEDGEMENT

ANY ATTEMPT AT ANY LEVEL CANNOT BE SATISFACTORILY COMPLETED WITHOUT THE SUPPORT AND GUIDANCE OF LEARNED PEOPLE.WE WOULD LIKE TO EXPRESS OUR IMMENSE GRATITUDE TO CO-ORDINATOR ( BANKING & INSURANCE ) PROF. Janvi Raho. FOR HER CONSTANT SUPPORT AND MOTIVATION THAT HAS ENCOURAGED US TO COME UP WITH THIS PROJECT.

WE ARE ALSO THANKFUL TO ALL OTHER MEMBERS

PRINCIPAL,TEACHERS & FRIENDS WHO HAVE RENDERED THEIR WHOLE HERATED SUPPORT AT ALL TIMES FOR THE SUCCESSFUL COMPLETION OF THIS PROJECT.

HISTORY
The HSBC Group of Companies started rather early. Its founding member

was The Hong Kong and Shanghai Banking Corporation Limited. Founded in 1865, it aims at providing financial aid to the flourishing commerce between China and Europe. The HSBC group has an international pedigree which is unique. Many of its Principal companies opened for business over a century ago and they have a history which is rich in variety and achievement.

PROVIDED SERVICES
HSBC PERSONAL LOAN: We need Personal Loans for many different reasons. Whether it is to buy your first car, upgrade your existing vehicle or head off overseas on a holiday, you can apply for personal loans to help meet the financial costs involved. Personal loans are not restricted to just non-business clients. You may have a small business and need to buy merchandise. Rather than apply for an overdraft on your cheque account, you can instead opt for a personal loan to save on fees and charges over an extended period of time. We have provided comparisons of the Personal Loans rates and fees applicable in our Tools Section where you will find the right personal loan product for your budget. Within this section of our web site you will find information on

OTHERS SERVICES: Internet Banking: Through HSBC NET, this service gives customers optimum ease and flexibility in handling local, as well as global concerns. Among the services under it are direct credit and direct debit payments, payment advising and priority payments, account information, and international trade services. Customer can make real time account inquiries, personalize their home page, access their accounts from all company offices worldwide, and secure their account. Finance and Borrowing: : With this service, customers have free rein on the financial package that they need for their business. The company offers medium term and debtor finance services as well as aid in giving customers a working capital for their businesses.

Business Insurance: The service offers some peace of mind to most entrepreneurs, knowing that they'll have an excellent backup in case unexpected situations happen to their businesses. International Trade: The company knows how important expansion is for businessmen, that's why it offered services that will assist customers who aim at hitting the international market. The services available to customers include importing and exporting assistance, risk reduction. Personal Financial Services: HSBC provides more than 100 million customers worldwide with a full range of personal financial services, including Current and car financing, Saving account, mortgage Loans, Insurance, Credit card, Loans, Pensions, and Investments.

GLOBAL BANKING AND MARKET: This customer group provides tailored financial services to corporate and institutional customers. Business lines comprise Global Banking, Global Markets, Global Asset Management, Global Research and Principal Investments. COMMERCIAL BANKING: HSBC provides financial services to small, mediumsized and middle-market enterprises. The group has almost 2.5 million of such customers, including sole proprietors, partnerships, clubs and associations, incorporated businesses and publicly quoted companies.

PROVIDE PROJECT
Sustainable Development benefit HSBC will

review project and the project owner as part of the due diligence. The due diligence work will also specifically consider. HSBC Corporate Social responsibility report 2004 he. Project with little or no environment impact. Project finance spotlight: venezuelan The Venezuelan water and sewerage rehabilitation project in Venezuela supports the UN

SPONSORSHIPS
HSBC global sponsorship portfolio is as varied and

diverse as you would expect form the worlds local Bank. We support more then 250 different sponsorships in 70 countries across the world, ranging from the British & Irish Lions rugby team to the young entrepreneur Awards in Hong Kong. HSBC knows first-hand how important it is to appreciate and learn from different cultures and people around the world, which is why the activation of our sponsorships have a special focus on developing youth, furthering educations and embracing different communities. Two Types: 1. SPORT SPONSORSHIPS 2. CULTURAL SPONSORSHIPS

SPORT SPONSORSHIPS: HSBC has proud traditions of sponsoring sport which dates back to 1980, with the Hong Kong Rugby tournament. The current activity is focussed around GOLF, RUGBY, TENNIS AND EVENING. CULTURAL SPONSORSHIPS: HSBC cultural sponsorships have developed around the theme of cultural exchange. As the worlds local bank, we want to encourage and promote the understanding of different cultures across the world. Broadly covering two areas-event & exhibitions and people .

LOGO
The hexagon symbol was originally adopted by

The Hongkong and Shanghai Banking Corporation as its logo in 1983. It was developed from the banks house flag, a white rectangle divided diagonally to produce a red hourglass shape. Like many other Hong Kong company flags that originated in the 19th century, and because of its founder's nationality, the design was based on the cross of Saint Andrew. The logo was designed by graphic artist Henry Steiner.

ADVERTISING
Brand values:

HSBC has been communicating its understanding of its customers and the world they live in by recognising their different values. From courage to status and trust, HSBC strives to celebrate the diversity of these values. The group announced in November 1999 that the HSBC brand and the hexagon symbol would be adopted as the unified brand in all the markets where HSBC operates, with the aim of enhancing recognition of the group and its values by customers, shareholders and staff throughout the world HSBC has now created two new TV spots which explore the crucial role that peoples values that in their financial decisions. In Integrity and Responsibility

Integrity:

Responsibility: The environmental issue highlighted in Responsibility is a very real concern for government and charities around the world.

CONCLUSION

BIBLIOGRAPHY

SITE : 1) WWW.GOOGLE.COM 2) WWW HSBC.COM

GUIDE : TEACHERS & FRIENDS.