LIVE PROJECT

Impact of i-phone on Mobile market

with Respect to Airtel and Vodafone.

Submitted by:-
Makrand Nafde
Mayuri Gariba
Mudit Agrawal Submitted to:-
Nikhil Bakre MRS. Pratibha Bizla
Nikita Agrawal
Faculty(S.S)
Pooja Zaveri

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 Contents
• Objective
• Introduction of i-phone
• Features
• Methodology
• Launch of i-phone in India
• Airtel
• Vodafone
• Impact of i-phone
• Advantages
• Drawbacks
• Conclusion

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 Objective

To study the impact of i-phone

on mobile market with respect
to Airtel and Vodafone.

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 3G cellular technology brings wireless broadband
data services to your mobile phone.

3G networks let you speed through Web pages,

enjoy streaming music video, watch on-demand
video programming, download and play 3D games,
and videoconference with your fellow chatterers.

While the interface is undoubtedly different on a

cell phone, the experience of surfing, downloading,
and streaming stands to be very close to that of a
broadband connection on a computer
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• Wi-Fi connectivity
• E-mail facility
• GPS system
• Multi-touch screen
• Camera phone
• Portable media player
• Text messaging
• Visual voice mail
• Web browsing

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 • Survey through Questionnaire

•Survey conducted in Airtel and

Vodafone.

• Sample size – 20 people

•Data collected through internet,

Magazines and newspaper
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 The Apple iPhone 3G (third generation)
was launched across India by telecom
majors Bharti Airtel and Vodafone.

India is one of the 20 countries set to get

the i-phone on the second worldwide
release date which is August 22nd of Airtel
& Vodafone in the first week of
September.

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 Bharti Airtel, formerly known as
Bharti Tele-Ventures Limited
(BTVL) is India's largest cellular
service provider with more than 75
million subscribers as of August
2008.It offers its TELECOM
services under the Airtel brand and
is headed by Sunil Mittal. Airtel
has received 200,000 pre-bookings
for the phone since the process had
started about two months back, said
Airtel president (mobility) Sanjay
Kapoor
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.

Vodafone is a mobile network operator headquartered in

Berkshire , England , UK.

It is the largest mobile telecommunications network company

in the world by turnover and has a market value of about
£75 billion

Vodafone launched 3G i-phone in the first week of September.

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 The iPhone is priced at Rs 31,000 for 8GB.
Rs 36,100 for 16GB of memory space.
iPhone is available in two colors .
BLACK and WHITE in India.

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  3G i-phone to impact on mobile TV
market:-“The i-phone could become the mobile
video delivery device of choice for many
consumers, by providing before mobile
broadcasting networks.

 Apple i-phone 3G threatens to impact global

mobile phone market:- The i-phone has
attracted fervent interest from consumers &
will undoubtly increase the corporation’s
degree of Internationalization

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 I-phone launch to impact Nokia:- When i-
phone comes to India, it adds to competitors.
The entry of new product in the market creates
customer interest & therefore it impacts.

 Impact of i-phone for mobile development:-

The i-phone would likely hurt them in the
short-term, cutting to some extent in their sales.
 

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 Impact on the industry, who suffers what the
opportunities are, what to watch for next &
what to do if they are working at a mobile
company.
 

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 90
80
70
60
Connectivity
50
Cost
40
Style
30 Technology
20
10
0
Stu Serv Buss Oth

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 3G service can be defined as a network
with reliable Internet speeds higher than
144 kilobits per second (Kbps).

The 3G system used by AT&T and T-

Mobile, called UMTS/HSDPA (Universal
Mobile Telephone System with High
Speed Data Packet Access), lets you make
voice calls and surf the Net at the same
time.

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 In operation a couple years now, 2.5G
networks let you download ring tones, listen to
short audio clips, send multimedia messages
(MMS), or surf the Web, albeit slowly.
Rate is too high

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 Questionarre

Websites:- www.vodafone.com
www.airtel.co.in
www.wikipedia.com

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