Brand Management for a Marketing Forum

Marketing Forums in NMIMS

MPSTMEs Marketing Cell

Laddering
Values

Social Acceptance/ Power equation

Makes one feel part of a group perceived to be either experts/opinion leaders in concerned domain

Consequences

Boost social and more importantly professional network while keeping in sync with the trends of the day

Attributes

Wide range of Interactions & activities

Laddering
Values

Self satisfaction, Feeling of achievement

Use as valuable experience and aid in CV building

Consequences

Opportunity to gain exposure and internship opportunities

Attributes

Wide range of Interactions & activities

Key Brand Associations

Connections oriented
Active Competent

Trendy/In sync with times

Excitement/ Fun Prestige

Mission and Vision Statements

Mission
To captivate budding marketers by establishing a platform that, through information, relationships and holdings will help develop their capabilities and advance their proficiency.

Vision
Our vision serves as the framework for our Roadmap and aides each part of our discussion by depicting what we have to fulfill with a specific end goal to keep realizing reasonable, quality development.

People: Be a great platform for students and professionals to interact and be inspired to be the best they can be.
Portfolio: Bring to the world of academics, a portfolio of quality marketing activities that keep both sets of stakeholders actively involved Partners: Nurture a winning network of students, alumni and marketing professionals who together will create mutual and enduring values.

Brand Map

Activities
Annual Conference Monthly Guest Lectures Monthly Publication of an E-Magazine Panel Discussions

Case Study Based Competitions

Internship Drives

Launch
A 3 Day Event Day 1:- Innovative Extensions Day 2:- Brand Hunt

Day 3:- Logo and Tagline Creation

Organization Structure
Head of Alumni Relations Vice President Head of Corporate Communication PR and Publicity Head

President

Vice President

Creative Head

Events Head

Benefits to Alumni
Membership Card

Library Access
Newsletters and magazines Associated Institutes

Event Discounts
Conquests Merchandises

Benefits to Corporates
Valuable Resource

Highly Motivated Students

Quality Interaction

Social Media

Filter and sort results as needed

Search for connections Ask for advice Share Insights

Articles trending the most displayed first Allows for Individual connections Connected to all major social media platforms Promote events

Network