Vision, Mission & Objectives

.. The process
Vision / Mission External Analysis Strategic Strategy

Choice Internal Analysis Objectives

Implementation

Vision

Simple, positive & emotional To reflect the firms values & aspirations Sense of purpose Big picture thinking with passion

--------------------------------------------------------Tends to be enduring

Mission Statements
Graphic & directional Focused on products and stakeholders, yet be flexible Easy to communicate -----------------------------------------------------Can profit maximization be a vision / mission of a company?

Built To Last

Jim Collins & Porras

Studied 10 large exemplary American companies (3M, J & J, Marriott, HP) A sense of purpose beyond profits

Dabur

Vision Dedicated to the Health and well being of every household Mission Focus on growing its core brands across categories, reaching out to new geogrophies, within and outside India and improve operational efficiencies by leveraging technology. Be a professionaly managed employer of choice,attracting, developing and retaining quality personnal Be responsible citizens with a commitment to environmental protection Provide superior returns, relative to our peer group, to its shareholders

Airtel

Vision
By 2010 Airtel will be the most admired brand in India

Mission
We will meet the mobile communication needs of our customers through error free service delivery.

Maruti Suzuki

Vision
To be a leader in the Indian automobile Industry. To create customer and shareholders wealth.

Mission
To motorize India

Britannia

Vision "Our vision is to become a larger player in the food space, and as we get into newer products and categories, their strength will be derived from the Britannia mother brand," Mission To make every third Indian a Britannia Consumer. To be one of the best biscuit and baked snack producers. To produce innovative products for an ever changing markets. To produce healthy biscuits and snacks using finest ingredients.

Institute of Management, Nirma University

Vision
Shaping better future for mankind by developing effective & socially responsible individuals and organisations

Mission
To be one of the best business schools in Asia Pacific region by developing leaders & entrepreneurs through cutting edge, relevant management education, conducting applied research & instructional resources

Objectives

More concrete (as compared to vision & mission) Specifies businesses the firm wants to be in and customers it wants to serve Formation must involve managers as it is more directly concerned with product markets and customers

------------------------------------------------------------------------May change, in light of changing environment

Strategic & Financial Objectives

Bigger market share Technology leadership Quicker design-tomarket time Superior on time delivery / better service

Growth in revenue / earnings Bigger profit margins Better performance in EVA / MVA terms Rising stock prices Higher dividend Diversified revenue base

. critique
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Our vision is to be the worlds best quick service restaurant

We are in the business of emotions, giving people reasons to celebrate, voice their feelings & build relationships.

To enrich our customers lives, through the unique power of mobile communication