Conventional PR Proposal

Genie PR services
In order to build a relationship with the target audience and maintain it on a high level, Genie will use a variety of tools and techniques. Which includes:

Press release Story ideas Media interviews One-on-one/telephonic/email interactions Industry story participation Article/corporate stories placement Relationship building meetings (One-on-one informal meetings with key media) Press briefing/ conferences/seminar/ workshops/ events Press release translations Calendar making Media monitoring Kinds of reports Social Media SEO SMO Creative's ( only for social media) Newsletter Crisis management

Scope of Work

Activity

Role of the Agency

Press Release

Drafting of the press release Approval from the client Disseminate in the target media Newsgroup tracking and discussion Follow up with the media Sharing the media coverage with the client

Developing concept/story idea

Idea creation/generation Developing PR plans Share with the client Developing story lines for media Developing/writing /placing op-eds

Media interviews

Talk points to prepare Pitching the target media Organize interactions via email/telephonic or one-on-one

Scope of Work

Activity

Role of the Agency

Industry story participation

Explore industry story participation To include quotes/comments of the spokesperson follow up with media News tracking & sharing coverage

Identify the media Pitch media for the required topic A well informed, well written and positive story about the chosen topic Article/corporate stories Article approval from the client placement Share it with the identified media

Relationship building meetings

Identify the key media journalist Pitching the media Prepare talk points Coordinate with client and media Attend

Scope of Work

Activity

Press Conference

Role of the Agency Strategic consultation Develop activity grid & event flow Drafting press invite/press release/briefing document/profiles & approval Developing press kit Inviting media Managing the event & press Disseminating the press release Event & coverage report To make work calendar every month List of activity per week Work evaluation basis the calendar Newsletter about your Company to media and potential customers External to the target audience Routine media co-ordination

Calendar making

News letter

Creative's

Creative banners Festival banners Teasers

Scope of Work
Activity Role of the Agency Any direct news coverage appearing in the news paper/magazines /online /electronic, agency to share the coverage with the client as when and where it appears Agency to scan daily news papers to track any industry/competitor news related to the real estate sector, to be share with the client on daily basis Agency to prepare monthly coverage dossier with details of monthly work analysis and submit 1st week of every month to the client

Daily news reporting

Industry news reporting

Monthly reporting

Quarter review reports

Agency to make quarterly review presentation of the work done in last three month for transparency of the agency work

Crisis management

Analysis and strategic planning Draft and approve the press statement Managing the media Issuing the press statement

PR deliverables
Media coverage (print/electronic/magazines/online) Press Release Story idea Relationship building meets Trend/industry story participation 1-2 every month in target print, electronic online media (quarterly will be reviewed) Minimum one per month Every month Once in every month or quarterly Once in a month (quarterly will be reviewed) 2 in a year 2-3 quarterly Daily/weekly/monthly/quarterly 1 in a quarter 2

Press conference
Article/corporate story placement Media tracking and reporting Newsletter Translation

Media Universe
Mainlines including supplements Financials Vernacular General interest magazines Business magazines Trade magazines

Electronic
Online

Social Media Proposal

What is Social Media?

Social Media refers to the means of interactions among people in which they create, share, and exchange information and ideas in virtual communities and networks. Social media differentiates from traditional/industrial media in many aspects such as quality, reach, frequency, usability, immediacy and permanence.

Social Media is people having conversation online

 Increase Internet Authority

Branding and Brand Recall Increase Brand Visibility Direct Communication with prospect user / buyer / seller Reach to niche audience Latest way of marketing and promotions Stand out of the crowd Drive more traffic

Various Popular Social Media Website:

Google+ (Friends, Photo Sharing, Video Sharing etc.) Facebook (FB Fans, FB Friends, Photo Sharing, Video Sharing etc.) Twitter (Micro Blogging) Linkedin (Connections, Sharing etc.) Flickr (Photo Sharing) Pinterest (Photo Sharing)

Picasa (Photo Sharing)

Fotolog (Photo Sharing) Photobucket (Photo Sharing) Stumbleupon (Photo Sharing)

Youtube (Video Sharing)

Myspace (Video Sharing) Vimeo (Video Sharing)

Genie will power your brands conversation through

Social Networking (Facebook, Linkedin etc.) Blogging (Blogger, Wordpress etc.) Micro Blogging (Twitter) Video Promotions (Youtube, Myspace)

Photo Sharing (Flickr, Photobucket)

Creating Fresh Content Participating Social Communities Third party apps (twitter, blog links), Group Participation, answer

and comment posting (Yahoo Answers) (Just to name a few)

SMO Deliverables (Monthly)

Facebook Twitter

120 Page Likes, 40 Friends 30 Tweets, 30 Follower

Linkedin
Youtube Blogging Picture Sharing Video Sharing Creative's

15 connections 1 interview of top management / Event Coverage by Advisory, 60 views

30 Brand or Industry News, 5 Company News (Basis Availability, Ongoing) Basis Availability, Ongoing Basis Availability, Ongoing 2 in a month

What is SEO?

SEO is a technique, which helps in improving the visibility of any website or webpage in a search engines search results. It also helps search engines in finding and ranking your website higher than a number of other websites in response to a search query. Basically, it is a process of raising number of visitors to a website by achieving a high ranking placement in the Search Engine Result Pages (SERPs). As much high any website ranks in the search results, there are greater chances that the site would be visited by a user.

Types of SEO:
1.

On Page SEO: It includes

Keyword Research (Key phrases relating to business) Title Tag (what the page is about) Meta Description Tag (Describing the Page) Meta Keyword Tag (Other relating keywords) ALT Tags (Image Optimization) Heading Tags Page Content

2.

Off Page SEO

Blog Posting Social Bookmarking Article Submission Press Release Submission

Social Bookmarking No. of posts per month Blogging No. of Blogs No. of posts per month Article Submission No. of articles per month No. of Syndications per article 8 10 3 30 120

Classified Submissions Classified submissions Local business listing (Google Map) Press Release Press Release Submissions Video Promotion Monthly Activity Report 20 Ongoing 1 Hard Copy 10 YES

Genie Public Relations

Genie Public Relations
Contact Person Kasturi Nath

Contact Us

Designation Handheld Email Id Office Address

PR Manager 9650009829 charukataria@geniegroups.com Genie Infotainment Pvt. Ltd. 15, Lower Ground Floor, National Park, Lajpat Nagar, New Delhi - 110024.

About Genie PR

Genie Public Relations

Introduction

Genie PR is recognized today as a leading PR solution provider with distinct advantage in the use of modern aesthetics interlaced with traditional Indian philosophies. With a core value of putting clients needs and satisfaction as the primary focus, Genie PR have made a name for themselves in the corporate world. Our PR campaigns bear a distinct signature of technology and amazing creativity fulfilling clients objectives and leaving a long lasting impression on the audience. Genie PR has a team of seasoned professionals who have been working in the industry for years with a lot of success. Genie PR is Pioneer in starting Social Media & SEO services in Delhi and NCR.

We look forward to start a long term mutually beneficial business association..