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ABOUT COMPANY
April 1st,1976 - Founded
January 3rd,1977 - Incorporated
Apple Inc.
Apples Current Information
TRANSITION
1976
1977-1998
Present Logo
Cont....
Apple I launched for $666 (No keyboard, case or
power supply) Sold around 200 Apple I. Mike Markkula enters. Apple II launched in 1977 at $1,200. Around 100,000 Apple IIs were sold. Successfully launched its IPO. Was generating over $200 million in annual sales.
THE AFTERMATH
IBM purchased 16-bit microprocessor and the operating system called as MS-DOS. Bill Gates persuaded and convinced IBM to by there MS-DOS and the high powerful processor. IBM PC was a huge success. Sold over 5,00,000 PCs in two years (became market leader). Clone makers entered the market (Compaq, Zenith, Leading Edge) In 1984 Michael Dell started his company.
Cont....
In 2001 Titanium PowerBook G4 notebooks were released. Cased in Titanium. iMac G5 was released. Apples market started to rise. Reached 12% growth rate. 4.8% share in U.S. Market.
Leadership Style
Passion Reality Distortion & Mental Innovation Focus on Core
Steve Jobs
Vision Driven
Innovative Potential
Moving in to Retail
In 2001 opened its first retail store. Products available 1) Macintosh personal computers 2) Software 3) iPods, iPhones 4) Third party accessories 5) Consumer electronics apple TV In June 2014 apple have 432 retail store In 14 countries and 39 online stores
iPod
iMac
SWOT ANALYSIS
Strengths Sensors Style/Brand High quality Not issued dividends Easy to carry First mover Limited distribution channels Weakness Unsafe for corporate use? High price
Strategic issues
Market share or profit margin Technology challenge Leadership challenge Competition challenge Economy challenge.