Existence of Amul

As we know that Amul is the largest cooperative dairy in Asia. Such success would not have been possible if it would not have been existed. So first of all let us see the existence of Amul i.e. who is behind its existence.

 Dr.Verghese Kurien who is also well-known as The Father of White Revolution in India.

He is also known as the brains behind the success of the largest dairy development programme in the world by the name of Operation flood which is also known as the Milkman of India.

 He was born in 26-november-1921 and had graduated in physics from Loyola college, Madras & also graduated in B.E. (Mechanical)

from the Madras Universities.

He has also done Masters in Mechanical

engineering and had also done training at T.S.C.O. Institute at Jamshedhpur & also in National Dairy Research Institute at Bangalore.

 He then joined government service And became the Dairy engineer at the Government Research Creamery, a small milk powder Factory in Anand. When the newly from CO-operative dairy Kaira District Co-operative Milk Producers

Union Ltd (KDCMPUL) was waging a grim battle for survival with the Behemoth Polson Dairy. So Dr. Verghese Kurien left his Govt. job and volunteered to help the (KDCMPUL) to set up a processing plant. This led to the success story that is AMUL.

CRITICAL SUCCESS FACTOR

1) Supply Chain 2) Developing demand 3) Introducing high value products 4) Distribution network 5) Coordination 6) Third party service providers 7) Small group activities 8) Just-in-Time 9) Kaizen 10) HACCP certification 11) Kiosks

 Uses automated milk collection system units for collection of milk Implemented a customized ERP system which is used in conjunction with GIS Uses data analysis software for forecasting milk production and increasing productivity One of the first five Indian organizations to have a Web presence Has made IT education compulsory for all its employees Opted for the .coop domain to position its brand in a distinct way.

SNAPSHOT
Members: 13 district cooperative milk producers' Union No. of Producer Members: 2.6 million No. of Village Societies: 12,792 Total Milk handling capacity: 10.16 million liters per day Milk collection (Total - 2006-07): 2.38 billion liters Milk collection (Daily Average 2006-07): 6.5 million liters Cattle feed manufacturing capacity: 2640Mts per day Milk Drying capacity: 594Mts. Per day.

Types of Products
Bread spreads

a) Amul Butter b) Amul Lite Low Fat Bread spread c) Amul Cooking Butter d) Delicious Margarine

 Pure Ghee

a) Amul Pure Ghee b) Sagar Pure Ghee c) Amul Cow Ghee

 Chocolate & confectionery

a) Amul Milk Chocolate b) Amul Fruit & Nut Chocolate c) Amul Bindass d) Amul Rejoice

 Fresh Milk

a) Amul Taaza Milk 3% Fat b) Amul Gold Full Cream Milk 6% Fat c) Amul Shakti Standardizes Milk 4.5% Fat d) Amul Slim & Trim Double Toned Milk 1.5% e) Amul Saathi skimmed Milk 0% Fat f) Amul cow Milk

Fat

Milk Powders a) Amul Full Cream Milk Powder b) Amulya Dairy Whitener c) Sagar Skimmed Milk Powder

BY Hatim .A. Karimi