Asha Eapen, Ashuthosh Mohapatra, Nitin Puri,

Introduction Product layout Inventory Management Quality Parameters Quality Management Processing Time Bottleneck Cause and Effect Waiting Time New Product Failure IRMA

Jubilant Food Works Limited-Master Franchisee First store - New Delhi,1996 more than 300 stores with a team of over 9,000 people Largest pizza chain in India-India retail report Anand - Vidyanagar Daily Order-70(approx.)

Assembly Line For Pizza Preparation

Dough Preparation

Pizza Sauce

Toppings

Bake

Pack

Inventory procured from Mumbai. Periodic Review System of Inventory Management. Daily count of the inventory.

Meeting demand on time Consistent Performance

Customer Satisfaction

Cold Storage Shelf Life Standardized menu Pizza Customization Packing Delivery time (30 min)

Steps

Time taken(in sec)

Dough Preparation
Toppings Baking Cutting and Packing

120
120 480 90

Order Time : 120 seconds Serving Time : 90 seconds Total time : 17-18 min Cycle Time for oven: 480/3= 160 sec

Steps Dough Preparation

Time taken(in sec) 120

Toppings Baking Cutting and Packing

120 480 90

Order Taking Modifyin g Order Wrong address

Cooking Bottleneck Too many orders

Pizza Delivered late

Train Crossing Busy Road Delivery

Wrong Security address

Customer

On weekdays

Sample size : 50 Average time : 18 min Std. Deviation : 1.37 On weekends

Sample size : 30 Average time : 18.5 min Std. deviation : 1.6

Marketers assess the marketing climate inadequately. The wrong group is targeted.

A weak positioning strategy is used.

A questionable pricing strategy is implemented. The advertising campaign generates an insufficient level of new product/new service awareness.

The overwhelming success of cheese burst, overshadowed the new recipe. Many customers complained of the pizza being sweet Even after so many complaints, the on going advertising seems to have frustrated the consumer. Moreover, the general expectations was a success in Gujarat. Question being raised on the marketing strategy and the survey team

Wrong address

Service Delivery

Continuous Review System of Inventory

Improve oven capacity

Proper Division of Work

Reduction of unnecessary advertising Create proper ambience