Professional Documents
Culture Documents
Aaron Choi
Head of Shanghai Operations
Agenda
1. 2. Mobile Facts Intro to Tapjoy
3.
4. 5. 6.
85% of consumers cant live without their smartphone 88% of consumers use their smartphone every day
Source: Interpret: Mobile App Attitudes & Usage and Segmentation Research, February 2012
Tapjoy
Founded: 2007 Headquarters: San Francisco
Discovery
Engagement
Monetization
6,100+
Apps in the Tapjoy Marketplace
1,200,000
Daily Ad Engagements
1+ Billion
Unique Total Users
150 million
Users reached in Asia
390 million
Monthly Active Users
1,000,000,000 +
mobile devices
Female College-educated
Avg. age
In Asia
20%
of apps in the Tapjoy network are outside of the gaming category & growing!
Example Apps Communication Apps unlock more text messages Entertainment Apps unlock more songs Productivity Apps unlock more slide templates
4.) Distribution
Distribution
Our platform is a real-time live bidding network. Our network will tell you where your offer will be slotted based on current competition Manage all your campaigns from one dashboard, including rewarded pay-per-install, non-rewarded installs, featured ads, and video ads simultaneously
1.3 Million + Daily Conversions
Targeting Capabilities: Country level geo Similar apps Device and OS targeting
30K-60K+
installs/day per App
Pay-Per-Install
Rewarded PPI offers represent the most significant revenue opportunity for mobile developers today and is the largest performing ad unit on our network.
Pay-Per-Engagement
Encourage users to complete specific actions within your app. For example, Play to level 2, Complete Tutorial, Share on Facebook, etc. Re-target users who have already installed your app, and have them return.
Tap Defense Case Study Motivate new users to install Tap Defense and advance to level 3.
Results: 70% new users advanced to level 10 21% returned to game the next day 6% new users monetized on first day
5.) Monetization
84%
96%
76%
UNITED STATES 8%
CHINA 12%
TOTAL 13%
92%
88%
87%
1
How it Works I need more coins to build on my land in Triple Town.
1 2
On average, only 5% of mobile users will purchase virtual goods with real money
Users can earn free virtual currency for in-app purchases in exchange for choosing to engage with an offer of their choice.
She can earn Pet Points by She can buy Pet Points engaging with ads in Tapjoys with real money. Marketplace.
Power of Choice
Vivian chooses to watch The Avengers movie trailer with Tapjoy and earns 59 Pet Points
Tapjoy Offerwall
Offer Types: Video Multiple revenue streams, on one offerwall 100% Fill Rate CPA Users Double Opt-in = User Consent & Intent Instant User Rewards
PPI PPE
Standard Banners
Offerwall
Tapjoy.com
Tapjoy.com can earn developers even more revenue from their apps
Tapjoy.com is a cross-platform, HTML5, app discovery and virtual reward site with over 9MM registered mobile gamers
Tapjoy.com Promotions
Many of our top developers promote Tapjoy.com inside their app with pop-up promotions
Kingdoms of Camelot
Battle Nations
Zombie Ace
Direct Pay
Gun Bros Contract Killer Glu Average
Sum
\ the %-of-DAU monetized from Direct Pay Glus %-of-DAU monetized through Tapjoy matched
*All figured are taken from on Glu Mobiles Q1 Earnings Report
Thank you!
Aaron Choi aaron.choi@tapjoy.com
Proprietary and Confidential Information of Tapjoy, Inc. Please do not copy or distribute. Copyright 2011 Tapjoy, Inc. All Rights Reserved. Tapjoy and the Tapjoy logo are trademarks or registered trademarks of Tapjoy, Inc. All third party logos and trademarks mentioned are the property of their respective owners.