EFFECT OF DECLINING MARKET OF TATA MOTORS

Presented by: Wilson D Aranjo PRN No: 12092 Marketing

Brief Intro Of TATA MOTORS

Worlds today is fact paced, intermediate, world where people are asking for new answer mobility, Indias leading automotive company Tata motors is surging ahead with innovative solution. Tata motors limited is Indias largest automobile company. It is the leader in commercial vehicles in each segment, and among the top three in passenger vehicles with winning products in the compact, midsize car and utility vehicle segments. The company is the worlds fourth largest truck manufacturer, and the worlds second largest bus manufacturer. Tata motors has been at the forefront of the Indian automobile industry's anti-pollution efforts by introducing cleaner engines. Therefore Tata motors limited is always committed to understanding customer needs.

History
Tata group was founded by JAMSHEDJI TATA in 1945. Tata motors is a part of Tata group. Tata Motors was founded by RATAN TATA. It tied-up with Daimler-Benz and entered commercial vehicle segments in 1954. In 1992, it entered small vehicle segment. The headquarter of Tata group is in Mumbai.

Vision
Most admired by our customers, employees, business partners and shareholders for the experience and value they enjoy from being with us.

Mission
To be passionate in anticipating and providing the best vehicles and experiences that excite our customers globally.

Innovations
The foundation of the companys growth is a deep understanding of economic stimuli and customer needs, and the ability to translate them into customer-desired offerings through leading edge R&D. Employing 1,400 scientists and engineers, Tata Motors research and development team is ahead of the pack in Indias market and right with the rest of the field internationally. Among Tatas firsts are the first indigenously developed light commercial vehicle, India's first sports utility vehicle and, n 1998, the Tata Indica, India's first fully indigenous passenger car, as well as the increasingly famous Tata Nano, which is projected to be the worlds cheapest production car.

Product Profile
Passenger Vehicles

Commercial Vehicles

Military Vehicles

Passenger Cars & Utility Vehicles

Tata Sumo/ Spacio

Tata Safari

Tata Indica

Tata Indigo

Tata Winger

Tata Magic

Tata Nano

Tata Xover (2009)

Tata Manza (2009)

Commercial Vehicles
Tata Ace Tata Starbus Tata Globus Tata Marcopolo Bus Tata Novus Tata 407 EX

Military vehicles
Specialization in Military defense Transport solution.

Introducing new trucks for military defense purpose.

Large investment in R&D, to meet international

standards.

Branches in INDIA
New Delhi Chandigarh Jaipur Lucknow
Western Region

Northern Region

Mumbai Pune Nagpur Indore Ahmedabad Raipur Bangalore Hydrabad Cochin Chennai Maduri Salem Coimbatore

Eastern

Region

Kolkata Orissa Patna

Southern Region

Branches In World
UK South Korea Russia

Europe Africa
The Middle East South East Asia South Asia South America