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Persuasive Letter
To overcome reader resistance; to change their filter:- their knowledge, viewpoints and emotions. Thus, indirect way; considered to be
appropriate. Indirect way because you anticipate opposition. Persuasive message: persuasive message & sales letter.
How to write?
ADAPTATION
Understanding our readers is critical.
Ways of Persuasion
Rewards motivate people. Tangible or intangible rewards. Tangible: Save money Save time
Acquire the object you desire
seen However, unduly emphasizing the monetary benefits can backfire if you imply that your readers care about no other goals.
Contd........
Benefits that you feature in your persuasive letter must include both
Intrinsic: Benefits that lasts long and
Contd...............
Turn your product features into readers benefits. Use scenario painting to help readers visualize themselves enjoying the benefits of the product. Maintain the following three appeals in your persuasive message.
Logic based (saving money, time etc.)
Emotion based (securing future for some one
dear to you). Character based (what kind of image will you and your company resonate).
readers objection . It involves three interrelated tasks. Considering : 1. your goals for the message. 2. readers needs and interests . 3. and deciding upon a persuasive plan.
A persuasive request situation is a special opportunity for analysis, creativity and judgment. With careful use of all three, you can plan messages that will change your readers minds and move them to action
clarity of expression.
Make request clearly. Avoid negative words.