WELCOME

TO
ABOUT PRESENTATION
INTRODUCTION
 Hypermarket


 The chain of retail

stores of the
Pantaloon Retail
(India) Ltd.


 89 outlets in India


 Headquarter in
Mumbai


 Focusing on Value
of Money
VISION AND MISSION
 Everything, Everywhere, Every time for Every Indian Consumer in the
most profitable manner. 
Group Mission

 We share the vision and belief that our customers and stakeholders
shall be served only by creating and executing future scenarios in
the consumption space leading to economic development.


 We will be the trendsetters in evolving delivery formats, creating retail

realty, making consumption affordable for all customer segments –
for classes and for masses.


 We shall infuse Indian brands with confidence and renewed ambition.



 We shall be efficient, cost- conscious and committed to quality in

whatever we do.


 We shall ensure that our positive attitude, sincerity, humility and united
CORE COMPETENCY
 A choice of more than 20,000 products


 Delivery across more than 1500 cities and

towns in India covering around 16,000
pin codes


 Fast deliveries – tie ups with world leaders

in logistics & transportation services


 A dedicated Customer Care helpline for

any queries


 Always offering Manufacturer’s guarantee

as opposed to Seller’s guarantee, which
 “Is Se Sasta Aur Accha Kahin Nahi”


 Talks of Quality and Cost



 Special emphasis on apparels and

life style products


 Providing interesting discounts


AWARDS
 Indian Retail Forum Awards 2008
 The INDIASTAR Award 2008

 Retail Asia Pacific 500 Top Awards

2008
 Coca-Cola Golden Spoon Awards
2008
 The Reid & Taylor Awards For
Retail Excellence 2008
 Platinum Trusted Brand Award

 Images Retail Award 2005,06

PANTALOONS RETAIL (INDIA) LTD.
 Partof future group
 Catering wide cross-section of Indian
Society
 Food, fashion, footwear, home and
consumer electronics, book and music,
wellness and beauty, general
merchandise, telecom and IT, leisure
and entertainment and fianancial
products and services.
HIERARCHY
STRATEGY
 Customer oriented


Employee oriented- high

attrition rate
Customer oriented
 Attracting and retaining customers


 Uses non-traditional marketing strategy



 Behavioural psychology


 Moving demo-trolley


 Used young population as strategic

blessings


 Also witness to romance

Continued…

 Movie centric promotions



 Regular interesting offers/discounts



 Spot discounts


 Night shopping culture



 Occasions based services



 Babies day out promo


Employee oriented
 Consider biggest assets


 Employee welfare trust



 Employee growth /training

programes


 “PRERNA” the employee suggestion

plan


 Standardization of staff room

 Internal publications- “Pragati”
 Discipline by design
 MARKETING

‘7 P’s ANALYSIS
 PRICING

§ Value Pricing (EDLP)

§ Promotional Pricing
• Low Interest Pricing
• Psychological Pricing
• Special Event Pricing (Republic Day)
§ Differentiated Pricing
• Time Pricing
§ Bundling
Pricing Comparison
TIME PRICING
LOW INTEREST PSYCHOLOGICAL
FINANCING PRICING
BUNDLING
PLACE: STORE LOCATION
PROMOTION

 “SAAL KE SABSE SASTE 3 DIN”

 FUTURE CARD (Discount Upto 3%)
 SHAKTI CARD
 JUNK SWAP OFFER
 BRAND AMBASSADOR: M.S. DHONI
 ADVERTISMENT (Print Ads, T.V., Radio)
 POINT OF PURCHASE PROMOTION
 GIFT TO EVEY 100th CUSTOMER (Seasonal)
 32” Television--Rs. 22990/-
KEY OFFERS
(Exchange Offer)

 Portable Metal Bed– Rs. 3199/-

 Buy 21” Television Flat

Television Rs. 4999/- And Get
Dish TV Set Top Box Free.

 Buy Red Label Tea 950 gm.

Rs. 258/- And 2 Kg Sugar Free.

 Buy 2 Men Jeans For Rs. 599/-

only.

BANNERS AND POSTERS
 PEOPLE Which Are The
People Are The Customers
Biggest Asset Of A Company.

 Well Trained Staff.

 Appearance.

 Presently Around 10000 Workers Are Working

And Around 500 Workers Are Recruited Every
Month.

 High Security For Safety Of Customers.

PROCESS
PROCESS (Cont.)
PHYSICAL EVIDENCE
PHYSICAL EVIDENCE (Cont.)
FINANCIAL DATA
 SALES NET PROFIT
 

 1527.20  33.54
 (Q2 DEC 08)  (Q2 DEC 08)








24.35%
  5.97%
 

 1228.07  31.65
 (Q2 DEC 07)  (Q2 DEC 07)



DIVIDEND
 2008 Rs.30
 2007 Rs.25
 2006 Rs.25
 2005 Rs.25
 2004 RS.15

December’s same store sales



VALUE LIFESTYLE
HOME

(DECEMBER 2007)


 345.67 147.49
38.25



Stock Price Movement
Problems ahead
 Reduction in consumer spending
 Slow construction of malls

 Difficulty in raising working capital

 High rentals

 Lowering margins

 New emerging competitors




 SWOT ANALYSIS
SWOT ANALYSIS
STRENGHT WEEKNESS
 High Brand Equity  Falling Revenue/ Sq Ft.
 EDLP  Unable To Meet Store Opening
 Infrastructure Target
 Product Diversity  Perception Amongst Consumers
 Supply Chain


OPPORTUNITIES THREATS


 Organized Retail  Competitors

 Understanding Consumer  Government Policies
Preferences  Unorganized Retail
 Targeting Area More Prone To  Economic Conditions
Development
 Global Expansion
 In Store Experience Improvements
 
 PESTEL
 PESTEL ANALYSIS
POLITICAL ECONOMIC SOCIAL

 GOVERNMENT POLICIES  INFLATION RATE  CUSTOMER

 POLITICAL  STAGES OF SEGMENTATION
STABILITY BUSSINESS LIFE CYCLE  SOCIAL
 TAX POLICIES RESPOSIBILTY

TECHNOLOGICAL ENVIROMENTAL LEGAL

 ADAPTATION TO NEW
 LOCATION  LABOR LAWS
TECHNOLOGY  INTERNAL  SAFETY RAGULATION
 FACILITIES ENVIROMENT  CONSUMER LAW
PROVIDED 


BIYANI’S FUTURE PLANS
To open up


 15 Big Bazaars

 5 Centrals

 3 Home Towns

 10 E Zones

 1 Ethnicity

 4 Pantaloons
SUGGESTIONS
 Retailingthrough Internet & web based
technologies.
 Maintainance of prices during recession
period
 Understand consumer preferences

 Global expansion


 THANK YOU