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Under this section, if the court, as a matter of law, finds the contract to
have been unconscionable at the time it was made, the court may
refuse to enforce the contract if there is absence of meaningful choice
on the part of one of the parties, coupled with contract terms which are
unreasonably favourable to the other party.The American courts have
examined transactions to ascertain whether businesses have taken
undue advantage of the rational and social factors that hamper
consumers from identifying the meaning of terms contained in the
boilerplate (Maxwell v. Fidelity Financial Services Inc., 907 P 2d 51
(Ariz, 1995) ).