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Introduction
The Largest Media & Entertainment Company in the world.
The Walt Disney Company was founded on October 16,1923 in Los Angels, California by brothers Walter Elias Disney (1901-1966) and Roy Disney as the Disney Brothers Cartoon Studio. Walt Disney was the voice of Mickey Mouse for two decades. The walt disney company have its headquarter in burbank, California, U.S Walt Disney first motion picture in 1928 short title Steamboat
Disney cartoons and films were extremely popular in Japan and 200,000 Japanese visited Disneyland each year.
Tokyo Disneyland made it possible for Japanese to visit the park without traveling to California. In addition, the fortunate location was accessible for 35 million Japanese within 90 minutes of driving distance.
Contrary to Europeans, Japanese vacations were short, which made Tokyo Disneyland a successful tourist destination.
Tokyo Disneyland was designed for adults, particularly young couples. Prices were steep ($40 for adults), but the families sacrificed other activities.
The increase in visitors does not translate into profits; however, more foreign visitors will lengthen the average stay. Increasing length of on-site stay does translate into more auxiliary revenue: meals, rooms and Mickey Mouse ears.
Profit doesn't come from the theme parks but from high-margin businesses such as hotels, restaurants and shops.