Taipei 101 Mall

George Tian Pei-Yu Tsai Tzen Chan Yu-Lun Huang

Taiwan

Taiwan

Thailand
Population: 23 M GDP per Capita: 27,572 (24)

Taipei Highlight
Location Area Taipei 271.8 km2 Portland 376.5 km2

Population Density

2,618,058 9,632 / km2

556,370 1667.8 / km2

Taipei 101 The tallest building in the world

Taipei 101 Mall

Opened in Nov. 2003 Located in Taipei 101 Towers 75,900 sqm podium Target Market -High-end -Tourist Strong Brand-image

Taipei 101 Mall

6-story shopping mall

B1 Jason Marketplace Food court 1F Avenue 101 Popular fashion brands 2F Designer Walk Designer brands 3F Galleries Couture Couture brand flagship stores 4F City Square Delicate restaurants, Bookstore 5F Financial Center Banks, VIP service

Taipei 101 Mall

Main Brands
-High-End
Celine, Christian Dior, Cartier, Dolce & Gabbana, Escada, Gucci, Issey Miyake, Kenzo, Louis Vuitton, Loewe, Miu Miu, Omega, Prada, Bvlgari, Tiffany

-Popular Brands
Mango, Benetton, Calvin Klein, D&G, DKNY, Tommy Hilfiger

Taipei 101 SWOT Analysis

Strengths
Convenient Public Transportation (Rapid Transit System) The building itself is a scenic spot Special Events Layout (more space)the mall setting Hand-free shopping experience One-stop shopping for high-end customer

Taipei 101 SWOT Analysis

Weaknesses
Crowded Traffic Jam Limited parking space Webpage Design Uncommon Floor setting Undifferentiated product offering

Taipei 101 SWOT Analysis

Opportunities
CBD GDP growth more high-end customers Globalization more tourists and unified brand preference

Taipei 101 SWOT Analysis

Threats

Mall:
Shin Kong Mitsukoshi Sogo Breeze Shopping Center New York New York Shopping Center

Building: Burj Dubai http://www.emporis.com/en/il/im/?id=260000

Source

http://www.tfc101.com.tw/ch/Mall/index_mall.as p http://www.molon.de/galleries/Taiwan/Taipei/10 1shopping/ http://www.icsc.org/srch/sctA/8a.htm http://taiwan.net.tw