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E-Business

Otlob.com
Online food ordering Service
Presented to: Dr. Ralf
Introduction
What is E-Business, Benefits, Challenges
Otlob.com
Information Demand / Supply
Recommendations
Summary
Q&A
Agenda
The application of information and
communication technologies (ICT) in
support of all the activities of business
Wikipedia

What is e-Business ?
Is the conduct of business on the Internet,
not only buying and selling but also servicing
customers and collaborating with business
partners. SearchCIO.com


The term "e-business" was coined by IBM's
marketing and Internet teams in 1996.
What is e-Business ?
E-business is more than just e-commerce.
While e-business refers to more strategic
focus with an emphasis on the functions
that occur using electronic capabilities, e-
commerce is a subset of an overall e-
business strategy.
Is e-Business = e-Commerce ?
Types of e-business

Business-to-Business (B2B)

Business-to-Consumer (B2C)

Some E-Business Successes
Number-one

50 %


20 %

**According to New Product Development numbers for 2008 in U.S.(NPD group)
E-Books Sales Growth
Internet Growth in Egypt
Lower Cost
Reaching Customers World wide
Convenience
Personalization

Benefits of E-Business
privacy
E-business sites often require passwords and use electronic signatures, an electronic
form of identity verification.
Companies can track customers shopping and viewing habits through cookies.

Internet Fraud
Internet Crime Complaint Center logs more than 200,000 complaints annually.
Payment fraud is growing
Challenges of E-Business
Availability of electronic payment
Credit cards are the lifeblood of e-commerce
Yet in Egypt, only 6% of Egyptians have debit/credit cards

Digital Signature

**according to market research firm RNCOS and consultants at Oliver Wyman.

Challenges of E-Business
Otlob.com
Otlob.com is a free online food ordering service

Otlob.com is a service provided by LINKonLINE a
subsidiary of OTVentures.

Otlob is launched 1999.

Otlob.com
730,000 average monthly page views.

31,000 average monthly unique visitors.

80,000 registered users.



According to Market Compass.com

Site Statistics
Site Snapshots
How it Works ?
Order Fulfillment
Customers
Placing order
Routing to
Restaurant
B2C B2B
Architecture Diagram
Conceptual
CRM ERP
Order Fulfillment
Order Capture
Restaurant
Client App.
Information Demands:
stakeholders:
Customer
Operations Team
Support Team
Marketing Team
Financial
Supervisors
Senior and Top Management


Information stakeholders
Demand:
Restaurants information; working hours, location etc.
Meals Information / Prices.
Delivery times.

Supply:
Selected Meals.
Account & Address Information.

Customer info. Demand / Supply

Demand:
Customer Account info. (ID, Address, Contacts, etc)
Request Details ( Restaurant, food items, delivery location)
Operations performance information.

Supply:
Request Id.
Estimated food delivery time.
Routing time : time needed to route and get restaurant
confirmation.


Operations Team info. Demand / Supply

Demand:
Request Details (Restaurant, Food, timing, Request Id etc.)
Customer Information ( Contacts , Order History)
Routing Information ( when the order is routed to the rest.)
Incidents Information: customer incidents history
Support Request Channel ( Phone, online chat )

Supply:
Incident Id
Resolution of the problem.
Resolution duration.
Problem type.

Support Team info. Demand / Supply

Demand:
Request handling average duration.
Estimated vs. Actual delivery times.

Supply:
Incident Id
Resolution of the problem.
Resolution duration.
Problem type.

Supervisors info. Demand / Supply

Demand:
Number of Customers
Number of Requests
Routing to Restaurant commission per request
Advertisement/ sponsorships revenue
Operational Costs

Supply:
Financial Statistics, statement (ARPU, P&L etc.)


Financial info. Demand / Supply

Demand:
Customer Demographics(Location, Gender, Age etc.)
Average Customer Requests / avg. request value
Requests per restaurant


Supply:
Customers segments.
Marketing Campaigns definitions.
Up selling, Cross selling guidance.
Forecasts.


Marketing info. Demand / Supply

Demand:
Dashboards and Scorecards.
Performance Information.
Revenue / Profitability information
Cost information

Supply:
Vision, Strategies.
Business Objects and KPIs targets.




Senior and top management info. Demand / Supply

Information Privacy

Geo-location support

Covering more mobile devices

Recommendation
E-Business term is coined in 1996 by IBM.

E-business has a lot of advantage (low cost, wide
reach, personalization, Customer convenience)

iTunes and Amazon are clear examples of E-businesss
successes.

Summary
E-Business term is wider than E-Commerce.

2 types of E-business: B2B and B2C

Yet E-Business still have some challenges like (Fraud,
Privacy of Customers information)

E-business in Egypt faces challenges (electronic
payments )

Summary cont.
http://searchcio.techtarget.com/definition/e-business
http://en.wikipedia.org/wiki/Electronic_business
http://www.apple.com/pr/library/2008/04/03itunes.ht
ml
http://www.internetretailer.com/2010/01/28/amazon-
com-grows-annual-sales-by-28-in-2009

References
Questions
Thank You

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