S

Samsung Galaxy S5
TEAM: T-WAY
LEADER: HU WENTING
MEMBERS: DAI JIE
PHUONG ANH DINH
ZHANG YANG
Strategic Plan
INT1005 Management Concepts and Practice
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CONTENTS
S Introduction
S Mission
S Objectives
S Internal- SWOT Analysis
S External- PESTEL Analysis
S Summary
S Recommendation
S References List

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INTRODUCTION
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Definition of MISSION statement
S A mission statement is defined as a broad
statement of an organizations scope and purpose,
aiming to distinguish it from similar organizations.

(Boddy, 2008, P691)
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MISSION
S We are dedicated to create the best products and
services that give customers the best satisfaction and
contribute to society. (Samsung UK)

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Picture 1
OBJECTIVEs definition
S Objectives set out more specially the goals of the
organization, the aim to be achieved and the desired
end-results.
Mullins (1995) (P123)
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OBJECTIVES
Replicate the success of the Galaxy S3 and
recover the loss caused by Galaxy S4. (Dignan,
2014)
Beat the 40 million Samsung S4 that sold in the
space of six months and stay the number one in
the android smartphone market. (Rikitchi, 2014)
Use metal Chassis to support global mandatory cuts
of greenhouse gas emissions of at least 50% by
2050 and mandatory domestic cuts by industrialized
countries of at least 30% as a group by 2020. (Samsung,
UK)
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SMART
S S- Specific
S Sell more than 40 million.
S M Measurable
S It is a quantified goal that will be
measured by the mobile sales.
S A- Agreed
S All company members agree to the
objective.
S R- Realistic:
S As Samsung Galaxy S4 had strong
sales and sold 40 million in 6 months,
it is reasonable to expect S5 to
excess it.
S T Time specific
S In less than six months.
Objective 2

Beat the 40 million Samsung
S4 that sold in the space of
six months and stay the
number one in the android
smartphone market. (Rikitchi,
2014)
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S
SWOT ANALYSIS
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Definition
S SWOT analysis is a combination of INTERNAL and
EXTERNAL factors, which supports classify
potentially valuable developments.
( Howells , 2012 )
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Strength
s
Weaknesses
Opportunities Threats
SWOT

Iris
Recognition
Technology
Improves QUALITY OF
THE MOBILE SECURITY.

Compete with fingerprint
technology from IPhone 5s.
(Curtis, 2014)
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16 Megapixel ISOCELL sensor
S Samsung Galaxy S4 camera is
13-megapixel.
S IPhone 5s camera is 8 -
megapixel .
S The new ISOCELL sensor
technology physically separates
each pixel, minimising electrical
crosstalk, producing sharper
pictures with less noise
(Newman, 2014)

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Strengths
Weakness
es
Opportunities Threats
SWOT
POLYCARBONATE shell
S Stick with plastic shell, which
is no change in devices
exterior compared to Galaxy
S4.
(Loveridge, 2014)

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Low quality of Software
S Samsung Galaxy S5 software is not as good as its
hardware due to the poorness of Samsung software
researches and developments.
S Even though we are doing the software business, we are
not as good as we are in hardware. said Kwon Oh-hyun.

( Gibbs, 2014)
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Strengths Weaknesses
Opportunities Threats
SWOT
Growth
of

Demand
S Predictive success of Iris
Recognition Technology
could increase demand for
Galaxy S5.
S Many people are fanatical
about iris recognition
technology, said Lee Young
Hee, executive vice
president of Samsung.
(Lee, 2014)


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Competitors
S As threats to other Smart phone companies such as
Apple , HTC , Nokia , LG
S Could eliminate the effect of IPhone 5S in the year of
2014.
(Shaughnessy , 2014)

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Strengths Weaknesses
Opportunities
Threats
SWOT
IPhone 6
S High competitive with new
devices from other mobile
companies especially giant
Apple with IPhone 6 being
introduced this year.
(Silva , 2014)

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Price

WAR
Increasing discounts and
even offering higher trade-ins
on older phones.
( Sherman , 2014)
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S
PESTEL ANALYSIS
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External
Analysis
Political
/Legal
Social-
Cultural
Technological
Environment
Economic
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Political/Legal
S Patents

S Taxation

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Economic

Unemployment


Wages
Graph 1
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Cultural


Aging population


Level of education


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Graph 2
Technological
S New technologies

Touch ID-Apple Unlocked convenience-
HTC
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Technological



S App market
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Environment

The rank of
greenest
Smartphone


Tin Problem

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Graph 3
S
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Two versions
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Shorten supply chain (direct sale)
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Reduce outsourcing
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THE END
Thank you for your time.
REFERENCES List
S BODDY, D., 2008, Management An Introduction, 4
th
edition, Essex: Pearson
Education Limited.
S PICTURE 1: (n.a). About Samsung. Available at :
URL:<http://www.samsung.com/uk/>.
S MULLINS, L.J., 1999, Management and Organizational Behavior, 5
th
edition,
London: Financial Times Professional Limited.
S RIKITCHI , R., ( 2014) , Samsung Galaxy S5 : Everything You Need To Know
About This Upcoming Cell Phone . Available at : URL:
<http://www.upcomingsmartphones10.com/ >. [15 Jan 2014 ]
S (n.a).(n.d). Samsung Galaxy S5 to be released in January 2014. Available at:
URL:<http://www.rishabhsworld.com/ >.




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38
S DIGNAN ,L.,(2014).Samsung Galaxy S5 whats on my wish list. Available at:
URL:<http://www.zdnet.com/> [9 Jan 2014]
S HOWELLS, S.B. (2012).,Management Concepts and Practice. Essex:
Pearson Education Limited.
S CURTIS ,S.,(2014). Samsung Galaxy S5 to feature 'eye scanning security'.
Available at: URL:<http://www.telegraph.co.uk/ >. [9 Jan 2014].
S NEWMAN ,J.,( 2014). Samsung Galaxy S5 Rumor Roundup: Taking Our
Best Guesses. Available from: URL: <http://techland.time.com/>. [5 Feb
2014].
S LOVERIDGE,S.,( 2014). Samsung confirms 2k amoled display production
could come to Galaxy s5. Available from:
URL:<http://www.trustedreviews.com/>. [28 Jan 2014].
S GIBBS, S.,( 2014) . What Samsung's Galaxy S5 really needs is less bloated
software. Available from: URL:<http://www.theguardian.com/> . [10 Feb 2014].











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S LEE,JA.,(2014).Samsung Plans Galaxy S5 by April as Eye Scanner Studied.
Available from: URL<http://www.bloomberg.com/>. [9 Jan 2014].
S SHAUGHNESSY, H.,(2014). Will There Be Enough In The Galaxy S5 To
Compete With The iPhone 5S?.Available from:URL:<http://www.forbes.com/>.
[5 Feb 2014].
S SILVA ,P.,(2014). IPhone 6 and Samsung Galaxy S5 Release Specs Round-
up: Super Slim Screen, March/April Release Plus 64-Bit Processors.
Available from:URL:< http://au.ibtimes.com/>. [16 Jan 2014].
S SHERMAN ,E., (2014). Apple, Samsung and the new price war .Available
from:URL: <http://www.cbsnews.com/>. [10 April 2013].
S Graph 1 : <www.tradingeconomics.com>
S Graph 2 : <http://www.comscoredatamine.com>
S Graph 3 : <http://www.digitaltrends.com/>




























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