Presented By:- Satish Patil

Ulka Gode


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INTRODUCTION
MARKET OVERVIEW
BRANDS
SWOT ANALYSIS
FIBRES USED & THEIR PROPERTY
PROPERTY REQUIRED FOR GARMENT
CONCLUSION
PROCESSING FOR BABY WEAR
ECO FRIENDLY PRODUCTION
PRODUCT DEVELOPMENT
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INTRODUCTION
Like the adults , kids also require different type of
garments.
The requirement may different from place to place and
from time to time.
Garments help kids to remain hygienic and comfortable.

The sensitive nature of a kids skin makes stringent
requirements for production and design of kids garments.

Kids wear in India constitutes an important target market
segment today and merits attention from a marketing
perspective, since the segment is growing almost at the
rate of 15% per annum .



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Market Overview
- Fastest Growing Industry at 15% per annum.
- Turnover in kids wear for branded apparel is around 1,000
crores.
- Increasing preference for branded apparel.
- Rise in the disposable income of the people and
increasing influence of western world.
- Emergence of kids as an independent buyer group.
- Influenced by mass media and peer pressure, todays kids
are more informed and self- conscious.
- I dont want to wear this


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Continue
Kidswear is classified as:-

1.Infants (0 6 months) 2. Toddlers ( 7 months 2 years)
3. Kids ( 3 8 years) 4. Pre teens ( 9 12 years )

KIDS WEARS
BOYS - Boxers
Briefs
Shirt & Pants

GIRLS Panties
vests for girls
Tops
Inner sets for girls
Infants - Bodysuits

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BRANDS
- A Klass - Body wear
- Disney - Ruff
- Junior -Kanz
- Lilliput -Mother care
- Mustang -Stop Kids
- Tommy Hilfiger -Gini& Jony
- VIP -Westside
- Zapp -Lil Tomatoes

Preference of Indian Parents :- 1)Fit is the 1
st
factor.
2) Variety of Styles, designs and colors, brand name 2
nd

factor.
3) Price stands for 3
rd
factor.
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SWOT Analysis
Strengths:-
- A market with large hidden strength.
- Current growth rate of 15%.
- Growing Population and rise in income level.
- Product has unsubstitutable demand.

Weaknesses:-
- Market is in the unorganized sector.
- Lack of awareness in society.
- Low degree brand loyalty.
- High degree of price sensitiveness .
- Poor perception of quality of Indian
undergarments.
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Continue
Opportunities
- Projected future growth rate of about 20%.
- Explosion Potential for the un-organized sector to grow by
making inroads in to the share of the un-organized sector.
- Charging perceptions about the product from a marginal item of
clothing, it is now slowly being perceived as a part of ones
wardrobe.
- Educated peoples look at comfort, quality, and brand name and
not only price.

Threats
- Organized sector compete with each other, instead of competing
against unorganized sector.
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Functional requirement of Knitted
Garments
1. Shape retention Dimensional stability, Elongation& Elasticity

2.Appearance retention- Color fastness to Light, Rubbing,Laundering

3.Comfort- Air permeability, Absorbency, Electrical conductivity

4.Ease of care- Resistance to stains

5.Safety - Flame resistance,UV-protection

6.Durability - Strength,abrasion resistance




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Functional requirement of Clothing

1. Maintain micro-climate in terms of temp. & pressure

2.Good water vapour transmission & moisture absorption

3.Good fit stability

4.Sewability Smooth seams

5.Appearance- Main problems are Pilling & discolouration

6.Durability Bursting Strength & Abrasion resistance

7.Aftercare Laundering, Abrasion resistance & Drying
ENGINEERING OF KNITTED GARMENT FABRICS
1. Fabric Composition
Cotton is mostly used because cotton is associated with
physical and psychological comfort and was viewed as
youthful, honest, pure and dependable.
2.Yarn Characteristics
Yarn of Ring Frame/Open End/ Airjet is used by considering
different property like pill resistant, abrasion resistant and
bursting strength.
3.Fabric Structure
Fabric handle is better with single jersey knitted fabric.
Single jersey fabric is physically lighter and thinner required
less energy to bend, compress and shear than others. It also
affects dimensional stability, shrinkage, durability, abrasion
resistance comfort.



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Wear Characteristics of textile fibers for
childrens clothing
Excellent Good Poor Washable
Excellent Good Poor Washable
Good Good Poor Washable
Fair Good Good Hand Wash
Slow Good Excellent Hand Wash
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Poor Fair Good Wash
Excellent Fair Fair Wash
Wicks Excellent Excellent Wash
Poor Good Good Wash
Wicks Excellent Excellent Wash
Good Fair Fair Wash
Continue
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Property of Fibers
Soft and mild.
Hygienic and chemically indifferent
Abysmal color combination
Absorbency property
Lighter and Fabric dyeing


Dyeing Requirement:
Yarn dyed fabrics were required for the striped products as they
are more evenly coloured and colour fast than printed stripes.

All other fabrics for the products were required to be piece-dyed
as it is the easiest and the least expensive stage for adding colour
and probably the most common.


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REQUIREMENT OF DYESTUFF
Wash-fastness Excellent
Dry-cleaning Low
Crock-fastness Excellent
Light- fastness
Excellent

Perspiration resistant Excellent
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FABRIC FINISH
REQUIREMENTS FOR FINISHING
To be very soft on both sides of fabric.
Problem of saliva stains on infant products.
Silicone softener wash for all products
Peach finish for all products
Anti- saliva finish for infants undergarment.
PRINTING
Category Print type Printing technique
Inner wears
100% water based
pigment print
Heat- set printing
T- Shirts and Spaghetti Plastisol print Heat- set printing
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LABEL
It is recommended to have the heat seal labels on the kids
undergarment instead of tags as the initial one is very comfortable feel
to the children.
SAFETY MEASURES FOR KIDS CLOTHING
SAFETY MEASURES FOR INFANT WEAR
Zippers to be avoided in infant wear.
No tag/label should have loop more than 1 cm.
Sequence work, appliques if used should have proper backing.
Metallic yarns not to be used.
Loose threads should not be there.
Azo not to be used.
Nickel free accessories should be used.

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Restricted substances for childrens products in the state of
Washington
SUBSTANCE Product Requirement
Lead Content
All Children Wear
< 90 ppm
Cadmium Content < 40 ppm
Phthalate
( DEHP,DBP,
BBP,DINP,DIDP or
DNOP)
< 0.1% ( Individually
or in combination)
CHEMICALS BANNED FOR CHILDREN ARTICLES
The substances which should be strictly restricted for childrens
products are as follows
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Standard and specifications for kids products
Mandatory Requirements
TEST ITEMS TESTING STANDARD CAT A
Formaldehyde content
(mg/kg)
GB/T 2912.1 < 20
pH value GB/T 7573 4.0 7.5
Water GB/T 5713 3 4
Acidic Perspiration GB/T 3922 3 4
Alkaline Perspiration GB/T 3922 3 4
Rubbing ( Dry) GB/T 3920 4
Saliva GB/T 18886 4
Azo dyes (mg/kg) GB/T 17592.1 Forbidden
Strange odour Not specified None
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ECOFRIENDLY BABY CLOTHING
For babies, organic cotton is preferable than the regular
ones.
Organic baby clothes made from this type of cotton are
less likely to cause rashes on the sensitive skin of baby.
Moreover, ecofriendly baby clothing manufactured with
organic cotton is more breathable than conventional
cotton.
Bamboo fabric is also hypoallergenic, organic clothing
is made out of soya fiber helps in keeping the baby
warm and at the same time prevents moisture to build up
inside the clothing.
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Eco-label of India is Urban pot.
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DIFFERENT BABY WEARS
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Baby wears continue
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PRODUCT DEVELOPMENT
Product :- Baby Cap It is used to protect the baby head.
Material Used :- Cotton, viscose,Wool, Acrylic, Lyocell
Required Property:- Comfort,Shape retention, Color fastness etc.
Fabrics Used :- Knitted, Non-woven, woven.

Manucturing Process

Fabric Cutting

Sewing

Hem

Ears












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CONCLUSION
Last couple of years Indian market has been tremendous change
in undergarments category . Entry of several international
brands shows the potential of the segment. However, desired
attention is due to the kids wear undergarments.
Income of peoples increased, therefore increased demand for
garments.
Kids wear in India constitutes an important target market
segment today and merits attention from a marketing
perspective.
The segment is growing almost at the rate of 15% per annum,
which offers a great opportunity for apparel firms to prepare
newer strategies for this untapped category.

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REFERENCES
Trends in kids undergarments by Dr. A.K.Khare and
Vasant R. Kothari (The Indian Textile Journal January 2013)
www.videojug.com
www.fibre2fashion.com (Children Apparel Market in India-
The Shift in Preferences)
www.fibre2fashion.com(2009): The Fascinating World of
Small
People-An Overview of Indian Kidswear Market
www.rediffnews.com ( Raymond, Nahar to Enter Kids wear
Market, October 03, 2007.
Clothing Ideas for Special Needs Children,
www.extension.iastate.edu/Publications
Market Analysis And Development of A New Range of
Products for Kids Innerwear Segment For Brand Abc , GP ,
NIFT, Bangalore, 2008.
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