Entrepreneurship

Management
Abhai Narain
Amit Kumar
Sanyam Tripathi
Sheikh Kashif Faiz
Vaswee Dubey
TheMazdoor.com is one such guide acting as a connecting bridge
in between the employees and employers. Here, at this site, you
may search for the correct job for you, or can post a job listing if
you need a right candidate for your requirement. Basically, it is a
job portal that works for both of the parties, the job seekers as
well as the organizations seeking for a candidate.
VISION :- ENGAGE A WIDER AUDIENCE CREATING
GREATER EFFICIENCY FOR EMPLOYERS AND HAVING
A SOCIAL IMPACT ON JOB SEEKERS.

MISSION :- TO PROVIDE ACCESS TO CRITICAL JOB
AND JOB SEEKER INFORMATION THROUGH VARIOUS
TECHNOLOGY PLATFORMS.

Some of the services provided by THEMAZDOOR.com include:

Job replacement guarantee
Across-the-city placement
7 days processing guarantee


Total cost for web hosting

Hosting fee
Rs. 6000 including VAT (yearly billing)
Domain registration fee
Rs. 13000 including VAT
Total
Rs. 19000 including VAT

Returns of Investment(ROI) period: Immediate

Need gap analysis
SUGGESTED ALTERNATE
A human resource service company playing a connecting bridge
amid the employers and the job seekers.
GAP
Time consuming Inconvenient
Labor with specific
skills
TRADITIONAL METHOD
Going to the labor
market
Going to the
agencies
Searching the
neighborhood
Feasibility analysis
Economical



Only the cost of running the website.
Very economical because the input is less.
The returns will start coming almost
immediately.
The break-even-point will be achieved very
quickly.


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Social


The labor unions should co-operate with our website.
If they do so, it will be very beneficial for both the
parties.



Technological


Our target customers are the urban families which
are internet friendly.
Hence, multimedia advertising will be very helpful.


Market


Our website forms a direct link between the
customer and the service provider.
There is no such website in our area of
operation.


Legal

We are strictly against child labor.
Consumer analysis
Pattern Recognition
Change in technology
Communication and networking is a very
important part of our business.

Demographics
Age the services are beneficial for all ages.
Profession working class people for who
time is a constraint
Internet friendly users
People in need of labor with specific skills

Geographical factors
This idea is profitable in the urban areas
Emotions of the target customer :
Time saving : One can save time and avoid crowd . laborer
can be managed by quick time basis. So time consuming and
traditional way is slow in comparison.
Security and authenticity : Available information that the
employer needs with photos for identification.
Language friendly : View themozdoor.com in own
language(Both Hindi and English )
Easy accessibility : Access the site from your mobile phone

Buying habits of your target market :
The customers that we target usually go to the labor market or
agencies to hire help as required. The alternate suggested by
us is a time saving and energy saving solution to avoid crowds
and queues.

Our benefit options:
Advertising Networks
Text Link Ads
Affiliate Marketing

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Business proposal analysis
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STRENGTH:

One can save time
and avoid crowd

Available
information that the
employer needs.

View
themazdoor.com in
own language(Both
Hindi and English )

Access the site from
your mobile phone
WEAKNESS:

No assurance of
quality labour

Fraud is possible.
OPPORTUNITY:

People who want to
get labour , can get
exactly whom they
needed

. Labour can get
millions of customer
of their service.
THREATS:

Traditional
competition

Political issues

Fixed rate of charge

Consumer
confidence

Seasonality
Porters
Five
Forces
Threat of
new
entrants
HIGH
Threat of
substitute
services
HIGH
Bargaining
power of
customers
MODERATE
Bargaining
power of
suppliers
LOW
Intensity of
competitive
rivalry
VERY LOW
Threat of New Entrants-
The start-up cost for this kind of business is
very low. So the threat of new entrants is very
high.

Threat of substitute services-
The substitute service is the traditional
method itself. The customers can go to the
labor market and fetch for hired help instead
of going to our website.

Bargaining power of customers-
The customer has bargaining power in our
business because we are adding our
commission to the hourly/daily base pay of
the labor.
Bargaining power of suppliers-

The labor has very low bargaining power
because we will fix the base pay according
to the legal minimum wages of a labor.


Intensive competitive rivalry-

There is no website as our website in our
area of operation. Hence, there is no
competitive rivalry.
Business Process Flow
Go to various labor
markets
Collect labor profile
for our database
Classify them by
skill set and area of
operation
Register
customer/employers
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Take
customer
feedback
Forward the
worker profile
to the
customer
Select the
hired help
according to
the customer
requirements
Customers
define their
requirements
Few ways to attract website visitors-

Focus on content creation. Good content
markets itself. When one put the effort into
building and promoting great pieces of content, the
natural result is more traffic to website via shares
and referrals.

Add social sharing buttons to your
website. We dont assume that our readers will
take the initiative to share our content on their
own. Instead, We will make it easy for our site to
accrue more visitors from social networking sites.

Answer questions. When we will see people
asking questions online, we will provide the helpful
information.

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Use SEO responsibly. We will make use of
current SEO best practices (which put the
emphasis on looking natural). High rankings
will result in plenty of new visitors to website.

Run a YouTube channel. YouTube is one of
the webs largest search engines. Making use
of it, is a great way to expose new audiences
to our website.

Asking visitors to share our site with
others. Simply asking our visitors to forward
our articles to others or share them on their
social networking profiles is another great way
to quickly boost page views.

Walkthrough of the website
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THANK YOU
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