BUSINESS PROPOSAL

An Assessment on Marketing Strategies of Citronelle Spa & Caf

Introduction
Reporter:
MANALILI, JERICHO
This research paper is all about Marketing Strategy of
Citronnelle Caf and Spa conrcening from how they use the
4Ps in forming their business venture.

Citronnelle Caf and Spa
is a true sanctuary of health and beauty, a haven of peace, a highly pleasurable area
which blends the love of aesthetics with advanced research reaching well into the 21st
Century.
It offers care treatments through gestures and essential techniques that relax the
mind and the body, harmonize the silhouette, revive the skin and preserve youth.
Related Literatures
Reporter:
PARAS, BUNNY
According to;
Citronnelle Spa & Caf (2014)
Kotler (2003)
Isipet. Al. (2000)
AsMentionedbyGo(2001),
ZimmererandScarborough,(2003)
Basilio, et. Al. (2000)
AsmentionedbyBonaGuaet.Al.(2000)
Garcia, S.A., et. Al. (2000)
Keegan (2000)
AsstatedbyBakerandHart(2007)
Dibb and Simkin (2004)
AssightedbyPerreaultW.andMcCarthyJ.(2007)
Sengupta (2005)

Statement of the Problem
Reporter:
SERRANO, RAYMART
The Reason;
for conducting this study is to propose improvement
concerning to Citronnelle Spa & Caf from how they
succeeded the 5 years in business.
Null Hypothesis;
Ho: There is no significant relationship between
customer awareness and the marketing strategies of
Citronelle Spa and Caf.
Ha: The Four marketing mix elements of Citronelle Spa
and Caf have no significant effect on customer
awareness
Questions;
How are the target market of Citronelle Spa & Caf in terms of demography.
How is the marketing mix of Citronelle Spa & Caf assessed in its current situation in
terms of the following 4Ps:
What are the problems identified on each of the variables which the 4Ps?
What are the solutions to improve the marketing strategies of Citronelle Spa & Caf using
the 4Ps?
Conceptual Framework:
INPUT
Product
Price
Place
Promotion
PROCESS

Frequency
Mean
OUTPUT
Improve
Marketing
Strategy
Significance of the study
Reporter:
SIGUA, ROEL JOHN
Significance of the Study
FUTURE ENTREPRENUERS
FUTURE RESEARCHERS
RESEARCHERS
MANAGEMENT
Scope and Limitation
The coverage of our research will come up with the business venture of Citronnelle Spa and Caf.
As to the limitation of the research we will statistical test use to
determine the possible cause from how to improve the marketing
strategy of Citronnelle Spa and Caf by surveying the customers itself
to gather information to improve the product and services that the
business offered.
Methodology
Reporter:
SILAO, ARNEIL LAWRENCE
Research Design
This study will use a descriptive research design to be able to gather information from the target
respondents to answer, analyze and elaborate the marketing strategy of Citronnelle Spa and
Caf.
Respondents
For this research paper the target respondent will be the customer of Citronnelle Spa and Caf
a minimum of 10 respondents in which researches have been chosen. They should take one
or more product or services that Citronnelle Spa and Caf offered.
Instrument
This research paper will use a survey questionnaire will contain the demographics of the target
respondent which will be the basis of the number of individuals and some questions that fulfill
our aims to know and gather information from how to improve the marketing strategy of
Citronnelle Spa and Caf. Each target respondent will help us to gain the information of the
company.
Data Collection
The researchers will use a survey questionnaire to help the research to gather information from
the target respondent. The survey questionnaire will prepared by the this study from how to
improve the marketing strategy of Citronnelle Spa and Caf.
Data Processing&Analysis
The purpose of this research is to seek improvement of the marketing strategy of the Citronnelle Spa and
Caf by considering all the information that we will gain by the target respondent in answering the survey
questionnaire.
The researchers will use Cochran theorem with many population and there are numerous variables. The
researcher must make decisions as to which variables will be incorporated into sample size calculations.
END of
BUSINESS PROPOSAL
Thank You Po!

oMs.Amelynn Corpuz
oMr. Rio G. Yutuc
And to our most beloved Professor
o MRS.CLAUDIA CAYANAN