1

<Insert Picture Here>

Business Intelligence Applications
5
BI and Performance Management
Consistently the Top IT and Business Priorities Worldwide
the most important technology
in 2007 is Business Intelligence
Finances Top Area of Importance
Sources: CIO Insight, The Future of I.T.: What's on Tap for 2007 and Beyond, January 16, 2007; IBM Business Consulting Services, The Global CFO Study 2005
6
Business Intelligence Drives Increased
Effectiveness in every Business Function
Sales Analytics
Marketing Analytics
Service & Contact Center Analytics
Convert service
calls into sales
through enhanced
cross-selling
Improve pipeline
visibility and
forecast accuracy
Real-time visibility
into campaign
execution, results,
and ROI
Financial Analytics
HR / Workforce Analytics
Supply Chain Analytics
Optimize supplier
sourcing, supplier
performance, and
inventory levels
Real-time view of
financial condition
and drivers of cost
and profitability
Understand what
drives employee
productivity and
org. performance
7
<Insert Picture Here>
Our Mission
Making our software a source of
continual competitive advantage for
our customers
Better Information
Better Results
8
Our Approach to BI Applications
Pre-Build Applications to reduce complexity and TCO
for our customers

Extend Applications with Best in Class Technology

Integrate BI Applications with ERP and CRM
1
2
3
9
Pre-Built BI Applications from Oracle
Reduce Complexity
DELIVER BETTER INSIGHT TO CUSTOMERS MULTI-APPLICATION
ENVIRONMENTS
DASHBOARDS
Visible
PLUMBING
Under the Surface
Mappings to multiple applications
and data transformation all take
expertise and time
10
Oracles Product Strategy
Integrated Business Intelligence Database
Business Intelligence & Data Mining Functions Integrated in
Database
Integrated Business Intelligence Tools
Best-of-Breed, Next Generation Business Intelligence
Technology Platform
Integrated Analytic Applications
Enterprise Wide, Industry Specific Analytic and Corporate
Performance Management Applications
Exploits Any Information Technology Environment
12
Analytic Applications Families
All on Common Oracle BI EE Technology
Other Operational
& Analytic Sources
Oracle BI Suite EE
Ad-hoc
Analysis
Proactive
Detection
and Alerts
MS Office
Plug-in
Reporting &
Publishing
Interactive
Dashboards
Disconnected
Analytics
Web
Services
Fusion Intelligence
for EBS
Fusion Intelligence
for PeopleSoft
Enterprise
Oracle BI
Applications
Enhancement/Extension
of DBI
Extension of EPM,
Replacement for
BO,Cognos,MSTR
Single source, Multi-source
For EBS, PSFT, SEBL,
SAP, Other
New New
New
Version
13
Oracle BI Suite Enterprise Edition
Unified Business Intelligence Infrastructure
Ad-hoc
Analysis
Proactive
Detection
and Alerts
MS Office
Plug-in


Reporting &
Publishing


Interactive
Dashboards
Disconnected
Analytics
Oracle
BI Server
OLTP & ODS
Systems
Data Warehouse
Data Mart
SAP, Oracle
PeopleSoft, Siebel,
Custom Apps
Files
Excel
XML
Business
Process
Multidimensional Calculation and Integration Engine
Intelligent Caching Services
Enterprise Business Model and Abstraction Layer
Intelligent Request Generation and Optimized Data Access Services
Web
Services


14
Oracle BI Applications
Single- and multi-source Analytic Apps Built on BI Suite EE
Oracle BI Suite EE
Ad-hoc
Analysis
Proactive
Detection
and Alerts
MS Office
Plug-in
Reporting &
Publishing
Interactive
Dashboards
Disconnected
Analytics
Web
Services
Oracle BI Applications
Sales
Service &
Contact
Center
Marketing
Order
Management
& Fulfillment
Supply
Chain
Financials
Human
Resources
Packaged
ETL Maps
Universal
Adapters
IVR, ACD, CTI
Hyperion
MS Excel
Other Data Sources
BAW Schema
15
Oracle BI Applications
Multi-Source Analytics with Single Architecture
Travel
& Trans
Auto
Comms
& Media
Complex
Mfg
Consumer
Sector
Energy
Financial
Services
High
Tech
Insurance
& Health
Life
Sciences
Public
Sector
Other Operational
& Analytic Sources
Oracle BI Suite Enterprise Edition
Prebuilt adapters:
Sales
Service &
Contact
Center
Marketing
Order
Management
& Fulfillment
Supply
Chain
Financials
Human
Resources
Pipeline
Analysis
Triangulated
Forecasting
Sales Team
Effectiveness
Up-sell /
Cross-sell
Cycle Time
Analysis
Lead
Conversion
Employee
Productivity
Compensation
Analysis
HR Compliance
Reporting
Workforce
Profile
Turnover
Trends
Return on
Human Capital
A/R & A/P
Analysis
GL / Balance
Sheet Analysis
Customer
& Product
Profitability
P&L Analysis

Expense
Management
Cash Flow
Analysis
Supplier
Performance
Spend
Analysis
Procurement
Cycle Times
Inventory
Availability
Employee
Expenses
BOM Analysis
Order
Linearity
Orders
vs. Available
Inventory
Cycle Time
Analysis
Backlog
Analysis
Fulfillment
Status
Customer
Receivables
Campaign
Scorecard
Response
Rates
Product
Propensity
Loyalty and
Attrition
Market Basket
Analysis
Campaign ROI
Churn
Propensity
Customer
Satisfaction
Resolution
Rates
Service Rep
Effectiveness
Service Cost
Analysis
Service
Trends
16
Oracle BI Applications
Multi-Source Analytics with Single Architecture
Travel
& Trans
Auto
Comms
& Media
Complex
Mfg
Consumer
Sector
Energy
Financial
Services
High
Tech
Insurance
& Health
Life
Sciences
Public
Sector
Other Operational
& Analytic Sources
Oracle BI Suite Enterprise Edition
Prebuilt adapters:
Sales Marketing
Order
Management
& Fulfillment
Supply
Chain
Human
Resources
Pipeline
Analysis
Triangulated
Forecasting
Sales Team
Effectiveness
Up-sell /
Cross-sell
Cycle Time
Analysis
Lead
Conversion
Employee
Productivity
Compensation
Analysis
HR Compliance
Reporting
Workforce
Profile
Turnover
Trends
Return on
Human Capital
Supplier
Performance
Spend
Analysis
Procurement
Cycle Times
Inventory
Availability
Employee
Expenses
BOM Analysis
Order
Linearity
Orders
vs. Available
Inventory
Cycle Time
Analysis
Backlog
Analysis
Fulfillment
Status
Customer
Receivables
Campaign
Scorecard
Response
Rates
Product
Propensity
Loyalty and
Attrition
Market Basket
Analysis
Campaign ROI
Service &
Contact
Center
Churn
Propensity
Customer
Satisfaction
Resolution
Rates
Service Rep
Effectiveness
Service Cost
Analysis
Service
Trends
Financials
A/R & A/P
Analysis
GL / Balance
Sheet Analysis
Customer
& Product
Profitability
P&L Analysis

Expense
Management
Cash Flow
Analysis
17
Pre-mapped metadata, including embedded
best practice calculations and metrics for
Financial, Executives and other Business
Users.
Presentation Layer
Logical Business
Model
Physical Sources
3
Pre-built ETL to extract data from over 3,000
operational tables and load it into the DW,
sourced from SAP, PSFT, Oracle EBS and
other sources.
2
A best practice library of over 360 pre-built
metrics, 30 Intelligent Dashboards, 200+
Reports and several alerts for CFO, Finance
Controller, Financial Analyst, AR/AP
Managers and Executives
4
Pre-built warehouse with 16 star-schemas
designed for analysis and reporting on
Financial Analytics
1
Oracle Financial Analytics Product Components
18
Role Based Dashboards
Analytic Workflow
Guided Navigation
Security / Visibility
Alerts & Proactive Delivery
Logical to Physical Abstraction Layer
Calculations and Metrics Definition
Visibility & Personalization
Dynamic SQL Generation
Highly Parallel
Multistage and Customizable
Deployment Modularity
Abstracted Data Model
Conformed Dimensions
Heterogeneous Database support
Database specific indexing
Oracle BI Applications Architecture
A
d
m
i
n
i
s
t
r
a
t
i
o
n

M
e
t
a
d
a
t
a

Oracle BI
Presentation
Services



Dashboards by Role
Reports, Analysis / Analytic
Workflows
Metrics / KPIs
Logical Model / Subject Areas
Physical Map
Oracle BI
Server
Direct
Access to
Source
Data
Data Warehouse /
Data Model
ETL
Load Process
Staging Area
Extraction Process
D
A
C

Federated Data Sources
Siebel Oracle SAP R/3 PSFT EDW
Other
19
Oracle BI Apps: Selected Key Entities
Unified multi-source data model
Conformed Dimensions

Customer
Products
Suppliers
Cost Centers
Profit Centers
Internal Organizations
Customer Locations
Customer Contacts
GL Accounts
Employee
Sales Reps
Service Reps
Partners
Campaign
Offers
Sales
Opportunities
Quotes
Pipeline

Order Management
Sales Order Lines
Sales Schedule Lines
Bookings
Pick Lines
Billings
Backlogs

Marketing
Campaigns
Responses
Marketing Costs

Supply Chain
Purchase Order Lines
Purchase Requisition Lines
Purchase Order Receipts
Inventory Balance
Inventory Transactions

Finance
Receivables
Payables
General Ledger
COGS
Call Center
ACD Events
Rep Activities
Contact-Rep Snapshot
Targets and Benchmark
IVR Navigation History

Service
Service Requests
Activities
Agreements

Workforce
Compensation
Employee Profile
Employee Events

Pharma
Prescriptions
Syndicated Market Data

Financials
Financial Assets
Insurance Claims

Public Sector
Benefits
Cases
Incidents
Leads
Modular DW Data Model includes:
~350 Fact Tables
~550 Dimension Tables
~5,200 prebuilt Metrics
(2,500+ are derived metrics)
~15,000 Data Elements
20
Example: Analytic Workflows
Business
Objectives /
Issues
Gain
Insights
Take Action
Target collection efforts to
reduce overdue balances
Drill to
Overdue Invoice Detail
Who are the Customers
and Collectors?
How long is the
underlying Overdue
Balance pending?
Is Overdue Balances
trending up?
Is DSO on target?
Maximize Cash Flow
Drill to
Due Balances by Region
What is the aging of
Due Balances?
Are Payment Terms
in compliance?
Is DPO on target?
Business Function:
Receivables
Role:
Director, Credits & Collections
Objectives:
1) Maximize Cash Flow
2) Control Risk of
Receivables Portfolio
21
Example: Analytic Workflows
Business
Objectives /
Issues
Gain
Insights
Take Action
Target collection efforts to
reduce overdue balances
Drill to
Overdue Invoice Detail
Who are the Customers?
How long is the
underlying Overdue
Balance pending?
Is Overdue Balances
trending up?
Is DSO on target?
Maximize Cash Flow
23
Verify Supplier
Payable Status
PCS Computing: Analytics in Action
Identify
Problem w/
Revenue
1
Locate
Substitute
Product
Source
Additional
Parts
4 3
Execute
Multichannel
Sales Campaign
Problem with
Invoice &
Backlog
2
10
Sales
Finance
Marketing
Contact
Center
Supply
Chain
5
Identify
Overstocked
Laptops
6
Create
Campaign for
Overstock
7
Ensure
Campaign
Readiness
8
Monitor Contact
Center
Performance
11
Address Agent
Retention issue
9
Workforce
24
Seamless Analytics Across Multiple Data Sources
Sales
Finance
Marketing
Contact
Center
Supply
Chain
Workforce
25
Build from Scratch
with Traditional BI Tools
Oracle BI Applications
Prebuilt Business Adapters for
Oracle, PeopleSoft, Siebel, SAP,
others
Prebuilt DW design, adapts to your
EDW
Role-based dashboards and
thousands of pre-defined metrics
Easy to use, easy to adapt
Weeks or Months
Back-end
ETL and
Mapping
DW Design
Define Metrics
& Dashboards
Back-end
ETL and
Mapping
DW Design
Define Metrics
& Dashboards
Training / Roll-out
Training / Rollout
Months or Years
Oracle BI Applications
solutions approach:
Faster time to value
Lower TCO
Assured business value
Source: Patricia Seybold Research, Gartner, Merrill Lynch, Oracle Analysis
Speeds Time To Value and Lowers TCO
26
Deployed to 800 users in under 90 days
Analytics for sales-oriented contact center
Live in 120 days
Sales Analytics
4 months from decision to live for 1,200 users
Pharma Analytics
Live in 100 days, 6,500 users
Sales and Marketing Analytics
I can vouch that it can be deployed as
rapidly as they claim...It is a product that
really delivers.
Deployed to 3,000+ users in 3 months
Sales Analytics
What Customers Are Achieving
With Oracle BI Applications
27

New BI Applications 7.9 Release
28
7.9 Release Themes
Unified multi-source data model
Enhanced user experience
Data Warehouse Administration Console
Expanded deployment options
Support Oracle EBS v11 v11i9 and v11i10
Support DB2 V8 on z/OS as both source
and target database
Support Teradata V2R6 as target
database
Full localization
Translation to 15 languages
29
Tight Integration with Applications
Shared security with Oracle EBS and Siebel CRM
EBS Security Integration
FND_User security
Shared responsibilities between Oracle EBS and Oracle BI
Apps
Oracle SSO
Siebel CRM Security Integration
Siebel native security
Shared responsibilities between Siebel CRM and Oracle BI
Apps
Hot-Pluggable Security
Pre-built security roles in BI Applications
Users/roles synchronized with selected security environment
30
Tight Integration with Applications
Action Links navigate from analytical to operational
Action Links
Direct navigation from analytical report to transactional detail
while maintaining context
Take action immediately without navigating to a different
screen
Oracle EBS Integration
Siebel CRM Integration

31
Analytic Workflows
Directed analysis helps inexpert users
Guided Navigation
Enables users to quickly navigate a standard path of analytical discovery
specific to their function and role
Enhances usability and lowers learning curve for new users
Conditional Navigation
Appears only when conditions are met and alerts users to potential out of
ordinary conditions that require attention
Guides users to next logical step of analytical discovery
32
Data Warehouse Administration Console (DAC)
Strong Competitive Differentiator
For warehouse developers and ETL
Administrator
ETL orchestration tool
Application Configuration
Execution & Recovery
Monitoring
Allows:
Pin-point deployment
Load balancing
Reduced load windows
Fine-grained failure recovery
33

Portfolio of Analytic Applications
34
Analytic Applications Families
All on Common Oracle BI EE Technology
Other Operational
& Analytic Sources
Oracle BI Suite EE
Ad-hoc
Analysis
Proactive
Detection
and Alerts
MS Office
Plug-in
Reporting &
Publishing
Interactive
Dashboards
Disconnected
Analytics
Web
Services
Fusion Intelligence
for EBS
Fusion Intelligence
for PeopleSoft
Enterprise
Oracle BI
Applications
Enhancement/Extension
of DBI
Extension of EPM,
Replacement for
BO,Cognos,MSTR
Single source, Multi-source
For EBS, PSFT, SEBL,
SAP, Other
New New
New
Version
35
Daily Business Intelligence

Fully Integrated Business Intelligence for the E-Business Suite

Suite of pre-built, role-based BI Applications
Easy-to-use, interactive, and extensible dashboards
Seamless integration with E-Business Suite
Single source of truth (no upload to data warehouse)
Seamless drilldown to transaction tables
Easy to deploy
No separate ETL tool to learn and maintain
Very low TCO

36
Oracle Daily Business Intelligence (DBI)
Easy-To-Use Dashboards Within E-Business Suite



Role Based Dashboards
Leverages EBS
Infrastructure and
Materialized Views
No Data Movement
Required
Drill Directly to
Transactions from
Summaries
Implements in Days
Fastest Path to
Information from EBS
Part of EBS Rapid
Install
No Training Required
37
Drill Through: Summary to Actual Transactions

Summary &
Trends
Detail
Information
Transactions
38
11i.9 (DBI v6) 11i.10 (DBI v7+) 12 (DBI v8)
Intelligence
Reports
33
214
377
54
313
827
60
362
918
Dashboards
KPIs

EBS R12: Continued Delivery of Pre-built Apps
VP of HR
Line Management
HR Manager
Line Manager
HR Analyst
Benefits Manager
Benefits Analyst
Learning Manager
HR Specialist
Learning Coordinator
HR Help Desk Manager
Compensation Manager
Compensation Analyst
Benefits Manager
Benefits Analyst
HR Analyst

CFO
Controller
Treasurer
AP manager
AR Manager
Assets Manager
Tax Manager
Cost Manager
Projects Manager
Revenue Manager
Collections Manager
Payroll Manager
Accountant
Compliance Clerk
AP Clerk
AR Clerk
Financials Analyst


Supply Chain VP
Service VP
Manufacturing VP
Material Management
VP
Product Management
VP
Planning VP
Plant Manager
Production Manager
Production Line
Supervisor
Production Scheduler
Production Process
Engineer
Inventory Manager
Warehouse Manager
Sales Contracts Mgr
CFO
CPO
VP Corporate
Procurement
VP Business Unit
Procurement
VP Central Procurement
Procurement Manager
Buyer
Contracts Manager
Contracts Administrator
Commodity Manager
Sourcing Strategy
Analyst
Contracts Analyst

Procurement Supply Chain Human Resources Finance
39
Fusion Intelligence EBS Edition
Pre-Packaged Repository Scope
Order to Revenue
Order Fulfillment and Shipping
Manufacturing (Process and Discrete)
Inventory (Process and Discrete)

Financials Intelligence
DBI Workforce Activity and Deployment
DBI Compensation Salary Summarization
DBI Leave and Absences
HCM EUL Recruitment Pipeline
HCM EUL Recruitment Vacancies
General Ledger
AP Expenses (GL)
AR Revenue (GL)
GL Activity
Budget
Accounts Payable
AP Invoices
AP Invoices Aging (Due & Past)
AP Payments Schedule
Accounts Receivable
AR Adjustments
AR Payments Schedule
AR Receipts
AR Invoices
AR Aging Receivables
Sales Credits
Compliance
Sales Opportunity
Sales Pipeline
Sales Forecasting
Service
CRM Intelligence
Supply Chain Intelligence
Human Resources Intelligence
Not a Commitment to DeliverSubject to Change
Procurement Management
Supplier Management
Procurement Intelligence
40
Pre-Packaged Semantic Objects
Pre-Packaged Dashboards
Pre-Packaged Reports
Packaged
Integrations
In-Place Schema (DBI)
Oracle BI
Applications
(former SBA)
Fusion Intelligence
for PeopleSoft
Fusion Intelligence
for Oracle
Components of Intelligence Applications
Solution Architecture
JD Edwards
MDW (EPM)
RMW & CW (SBA)
Maps Models
Metrics


Solution
Architecture
41
Fusion Intelligence for EBS
Best of Both Worlds!
"This information is not a commitment to deliver any material, code, or functionality. The development, release, and timing of any features or functionality
described remains at the sole discretion of Oracle"
After
Value Proposition : Flexible, Extensible BI Platform that
is open to multiple data sources; low TCO of DBI
42
Fusion Intelligence for EBS Features
"This information is not a commitment to deliver any material, code, or functionality. The development, release, and timing of any features or functionality
described remains at the sole discretion of Oracle"
After
Flexible Time
Periods
Multiple
Currencies
Key Performance
Indicators
Multiple Data
Widgets for
presenting data
Summary Results
Guided
Navigation
43
Fusion Intelligence for EBS Details
End-to-end Oracle solution
Pre-packaged dashboard templates
A repository with a business model
based on underlying DBI data
model
44
Pre-Integrated For Embedded BI
Embedded, In-context,
reports and graphs to
promote action within
transactional workflows
45
Guided Drilldown

Actual Transactions
Detail Information
Summary & Trends
46
Ad-hoc Query Capability
DBI Base Summaries and
MVs available for Ad-hoc
analysis
New Calculated Fields
Available within Market
Leading BI Toolset
Easy to use Charting tool
Formatting
Widgets
Highlighting
Multi-language
47
Analytic Workflows
Guided Navigation and Conditional Navigation links
Checks for specific conditions and displays (or not) a dashboard section,
or a navigational link to either a report or a dashboard


Action Links
Direct navigation from record to transactional while maintaining context


Guided Navigation & Action Links
48
Integrated Security
Launch Oracle
DBI EE dashboard
from Application
Navigator
Shared
responsibilities
between Oracle
EBS and Oracle
DBI EE
Sign in only once
in EBS

49
Three Components of Fusion Intelligence
Fusion Intelligence for
EBS and PeopleSoft*
DBI or EPM Apps (many
customers already have this)
Oracle BI Enterprise
Edition Suite License

EBS


PSFT

OLTP
1
2
3
50

Product Roadmap
51
Oracle BI Apps Roadmap
"This information is not a commitment to deliver any material, code, or functionality. The development, release, and timing of any features or functionality
described remains at the sole discretion of Oracle"
OBI Apps
Unified enterprise data
model
Leverages BI EE 10gR3
Enhanced DAC
Oracle BI Applications
7.9
BI
Translation to 15
languages
Oracle BI Applications
7.9.0.1
BI
PSFT 8.8 HR, Financials
adapter
SEBL 8.0 adapter
Data Lineage Console
OFSA Analytics
Oracle BI Applications
7.9.1
BI
PSFT 8.9, 9.0 HR,
Financials adapters
SAP 4.6c, 4.7 adapters
EBS R12 adapter
Oracle BI Applications
7.9.X
BI
Oracle BI Applications
8.0
BI
New application content
Oracle BI Apps for
Fusion Applications
52
Oracle BI Applications ETL Adapter Support
CRM Financials
Human
Resources
Supply
Chain
Order
Management
Procurement
& Spend
EBS 12 7.9.x 7.9.x 7.9.x 7.9.x 7.9.x 7.9.x
EBS 11.5.10 7.9.x 7.9 7.9 7.9 7.9 7.9
EBS 11.5.9 7.9 7.9 7.9 7.9 7.9
EBS 11.5.8 7.9 7.9 7.9 7.9 7.9
PSFT 9.0 7.9.x 7.9.x
PSFT 8.9 7.9.x 7.9.x
PSFT 8.8 7.9.1 7.9.1
SAP 4.7 7.9.x 7.9.x 7.9.x 7.9.x
SAP 4.6c 7.9 7.9 7.9 7.9
Universal 7.9 7.9 7.9 7.9 7.9
Siebel 8.0 7.9.1
Not Applicable
Siebel 7.8 7.9
Siebel 7.7 7.9
Siebel 7.5 7.9
Siebel 6.3 7.9
7.9
7.9.1
7.9.x
"This information is not a commitment to deliver any material, code, or functionality. The development, release, and timing of any features or functionality
described remains at the sole discretion of Oracle"
Strategy:
ETL adapters to
be delivered as
7.9.x patches as
they become
available. To be
available soon:
SEBL 8.0
PSFT 8.8
PSFT 8.9
EBS 12
SAP 4.6c
SAP 4.7
53
Fusion Intelligence Supported Integrations
CRM Financials
Human
Resources
Supply
Chain
Order
Management
Procurement
& Spend
EBS 12 FI R-0.1 FI R-0.1 FI R-0.1 FI R-0.1 FI R-0.1 FI R-0.1
EBS 11.5.10 FI R-0 FI R-0 FI R-0 FI R-0 FI R-0 FI R-0
EBS 11.5.9 DBI v6 DBI v6 DBI v6 DBI v6 DBI v6 DBI v6
PSFT 9.0 EPM 9.0
FI R-0
EPM 9.0
FI R-0
EPM 9.0
FI R-0
EPM 9.0
FI R-0
EPM 9.0
FI R-0
EPM 9.0
PSFT 8.9 EPM 9.0
FI R-0
EPM 9.0
FI R-0
EPM 9.0
FI R-0
EPM 9.0
FI R-0
EPM 9.0
FI R-0
EPM 9.0
PSFT 8.8 EPM 9.0
FI R-0
EPM 9.0
FI R-0
EPM 9.0
FI R-0
EPM 9.0
FI R-0
EPM 9.0
FI R-0
EPM 9.0
PSFT 8.4 EPM 9.0
FI R-0
EPM 9.0
FI R-0
EPM 9.0
FI R-0
EPM 9.0
FI R-0
EPM 9.0
FI R-0
EPM 9.0
SAP 4.7
SAP 4.6c
Siebel 8.0 7.9.1
Not Applicable
Siebel 7.8 7.9
Siebel 7.7 7.9
Siebel 7.5 7.9
Siebel 6.3 7.9
FI R-0,
DBI R-0
FI R-0.1
No planned
release
"This information is not a commitment to deliver any material, code, or functionality. The development, release, and timing of any features or functionality
described remains at the sole discretion of Oracle"
FI R-0,
DBI v6+:
Released
FI R-0.1 - In
dev, target
end of Apr.
54
OBIA ETL Statement of Direction
Informatica and Oracle Data Integrator to be
supported
Informatica PowerCenter
OEM distribution extended until at least 2010, with optional
extensions
After distribution terminates, 8 additional years full support for
existing customer, including new Informatica versions
Informatica use: any sources, any extension of BI
Applications, must be used to target BI Applications
Oracle Data Integrator (ODI)
Plan to offer as alternative to Informatica
Full ongoing support for both Informatica and ODI
DAC to support both Informatica and ODI
"This information is not a commitment to deliver any material, code, or functionality. The development, release, and timing of any features or functionality
described remains at the sole discretion of Oracle"
<Insert Picture Here>
Working with Oracle Marketing
Joe Thomas
April 3
rd
, 2007
58
Intelligent Partners
are easy to market!


know how to tell a good story!


are good partners!
1
2
3
59
are easy to market
Differentiated Skills
Expertise, Geography, Verticals, Oracle Only vs Mixed
Ready to Engage
Have stories, spokespeople and venues, and want to take
advantage of Oracles
Agile
Short windows of opportunity
Avoid lengthy approval cycles
60
know how to tell a good story
Interesting Characters
Can name names, customer hook
Engaging Plot
Details/Metrics/Benchmarks
Business Problem
Happy Endings
Business Benefits
Customer quotes

61
are Good Partners
Engaged with the Oracle Network
BI Partner Team, Product Marketing, Field Marketing, BI
Sales Team, ASMs, PR, Oracle Press, AR, Executives.
Understand the Oracle Eco-system
User Groups
Mutual Partners
Shared Value Proposition
Partners not vendors
Willing to co-brand and co-sponsor events and content
62
Suggestions
Write my marketing pitch on you
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